Career Development

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required.

As Darwin famously observed, the beaks of each generation of Galapagos Island finches change to accommodate shifting food resources, allowing the birds to survive by adapting their capabilities to the new environment. Today's business people should take note: In the post-crisis economy, traditional career strategies spell professional extinction, but the fluid new "gig economy" offers tremendous potential for anyone willing to adapt.

It's inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point, success expert Brian Tracy lets readers in on the secrets to shining in the kind of tough situations that make others fall apart.

Best-selling social historian Charles Murray has written a delightfully fussy - and entertaining - book on the hidden rules of the road in the workplace - and in life - from the standpoint of an admonishing, but encouraging, workplace grouch and taskmaster. Why the curmudgeon? The fact is that most older, more senior people in the workplace are closet curmudgeons. In today's politically correct world, they may hide their displeasure over your misuse of grammar or your overly familiar use of their first name without an express invitation. But don't be fooled by their pleasant demeanor....

At Dale Carnegie Training, we agree that some things never change. After all, the timeless principles that our founder Dale Carnegie established are still as practical and relevant today as ever. Now that the citizens of our world have made radical shifts because of the global pandemic, and adjusted to remote work and social distancing, the ways we used to connect with others may seem distant or even obsolete. We yearn for real connection, deep and meaningful interactions that are based on commonality instead of what we can get from one another.

In You’ve Already Changed Your Life, Jade Chang posits that humans are infinitely adaptable, that the seeds of personal transformation are sown when we least expect it, and that identifying your own small (but profound!) shifts will help you retell the story of your life.

Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Tackle your thorniest problems using the wise fool's savvy strategies! The wise fool is the archetypal contrarian known for his creativity, irreverence, and humor. He looks at life in unorthodox ways and pushes back against the status quo. Throughout history, powerful decision-makers (Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings) consulted wise fools to question the assumptions that kept them mired in stale and obsolete solutions.

Have you ever felt invisible? Taken advantage of? Reluctant (or unable) to articulate what you really want? If so, join the club. The Nice Girls Club. Nice girls - that's right, girls - are those who are more concerned with pleasing others than with addressing their own needs and who haven't yet learned how to overcome the childhood messages and cultural stereotypes that are keeping them from getting their voices heard, their needs met, and the lives they want.

In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.

Stratis Morfogen has been one of the most innovative names in New York City's hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling Shop to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo. In Be a Disruptor, Morfogen provides an unconventional, real-world education for any entrepreneur by sharing how he beat the odds in the cutthroat, mob-influenced New York City restaurant world.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

This audiobook is written for great leaders, parents, coaches and mentors who want to become great teachers. The Seven Laws of Learning examines why people like Confucius, Nelson Mandela, Jesus, Winston Churchill, Evita Peron, Mahatma Gandhi and other extraordinary leaders were able to teach new ideas in ways that not only engaged people but persuaded them to use their free will to bring about personal and global change.

Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting road map for anyone age 50-plus looking to be their own boss and launch their dream business.

In Friend and Foe, researchers Galinsky and Schweitzer explain why this debate misses the mark. Rather than being hardwired to compete or cooperate, humans have evolved to do both. It is only by learning how to strike the right balance between these two forces that we can improve our long-term relationships and get more of what we want.

Because we all have too much to do, it feels like our lives are out of balance. But Brian Tracy and Christina Stein argue that imbalance results not so much from doing too much but from doing too much of the wrong things. They provide a process that enables you to sort out what is most important to you from among the many activities you could focus on. When you can efficiently identify and accomplish what really matters to you, you've found your balance point.

La autoconciencia es el componente más importante de la inteligencia emocional e implica tener un conocimiento profundo de nuestras emociones, fortalezas, debilidades, necesidades e impulsos. Pero no serás capaz de conseguir una autoconciencia plena empleando únicamente la retroalimentación y autorreexión habituales. Este libro te enseñará a comprender tus pensamientos y emociones, a persuadir a tus colegas para que compartan lo que realmente piensan de ti y a conseguir establecer relaciones más productivas y gratifcantes con tus empleados y jefes.

Pulling Together is a fantastic guide for leaders from all walks of life. In it you will learn about the 10 Rules for High Performance Teamwork. They’re simple, yet so important! It’s not only about leading a team, but also being a part of one. The 10 rules are presented in a way that every person in your organization can understand. Use this audiobook to clarify expectations and foster accountability, build more focus, unity, trust and credibility with your team, align people and systems, mobilize commitment and generate enthusiasm.

For many of us, the typical workday makes us feel like hamsters on the proverbial wheel. Plagued by crises and distractions, we work hard all day. But when we go home we’re not much closer to reaching our goals. But it doesn’t have to be that way. Vanderkam shows how successful people employ certain daily practices to make sure their work hours are invested, not squandered.