Career English

How organizations can deliver significant performance gains through strategic investment in marketing.

We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent audiobook illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence in this lively analysis. Crystal focuses on the here and now of eloquent speaking - from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.

Discover the secrets of written persuasion!

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

There can be no doubt about the credentials of Bill George, former Chairman and CEO of Medtronic, who has been named one of Business Week's "Top 25 Managers". In Authentic Leadership, George lays out his plan for improving corporate America's flaws through responsible leadership.

What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions with research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace - and warnings that highlight where the happiness hype has been overblown.

More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be. This exceptional guide reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Filled with Brian Tracy’s trademark wisdom, this audiobook will help you get more done, in less time…and with much less stress.

The author of the classic best seller Lincoln on Leadership answers the question: How would President Lincoln handle the pressing crises of our modern world? Abraham Lincoln is recognized as one of history's finest leaders, a great president when the United States was under tremendous strain. But suppose he were alive today. How would Lincoln deal with today's high-pressure issues, from politics to business?

Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.

Over the past twenty years, as he first worked as an early employee at Salesforce and later cofounded Okta, a publicly traded software company now valued at over $40 billion, Frederic Kerrest met hundreds of business leaders and investors in Silicon Valley and beyond. In Zero to IPO, he's collected a trove of nitty-gritty tips for each stage of a company's growth and assembled them into a clear blueprint for how to build a business.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Here is Dale Carnegie's master class on how to speak so that people listen, available in a compact 40 minutes. If you want to deliver effective sales presentations, influence clients and customers, and speak persuasively on any topic, Public Speaking to Win is your key to success.

After a rough start in life, Marina’s worked hard to make sure there are calm seas ahead. She has three ride-or-die girlfriends, a job at the most prestigious law firm in the city, and big, big plans. She just has to stay focused. So it figures the one time she does something spontaneous it lands her in a viral video with a world-famous rock star…while she’s dressed as a mermaid. With the media on the hunt for the infamous mermaid, she’d love nothing more than to get away from this handsome, muscley complication as soon as possible. But Zach has other plans. He can’t get enough of...

From best-selling author and mental toughness expert Jason Selk comes a mind-training regimen for reframing every problem into an opportunity for productive action. The one characteristic all phenomenally successful people share is mental toughness. Mentally tough people are better at making decisions more quickly and with better results. They possess the uncanny ability to control what goes on between their ears.

From internationally recognized inquiry teacher and life coach Meadow DeVor comes the invitation you’ve been waiting for: Stop living as if worthiness is for someone better, thinner, smarter, or more successful, and start living with self-worth. (Yes! Self-worth is something you can learn and practice, and The Worthy Project tells you how.)

So many people are trying to navigate a corporate world that is laden with secrets; cleverly hidden and unspoken rules to a game that most employees don’t know they are playing. In order to find the success that most people want in their careers, it requires navigating this unspoken set of guidelines effectively. Secrets of the Career Game is geared towards arming individuals with the knowledge they need to understand how to evaluate their own competencies, build their toolset to open doors for progression, and establish a network that will accelerate their growth.