Career English

Starting a Successful Airbnb Business for Beginners is a comprehensive guide, offering valuable insights and actionable steps based on my personal trials and errors. If you’re looking for guidance, my book will show you on how to make a profitable property, by showing you how to provide your guests with great experiences that will give you five-star reviews and a fully booked calendar.

Howard Behar is one of three top executives who have helped shape one of the most recognized companies in the world: Starbucks. A widely acclaimed leader, Behar, with his signature energy, smarts, high expectations, and belief in people, has become a symbol of the soul and candor of the Starbucks culture.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Finding ways to express yourself effectively in tense situations, from negotiations with a potential client to thorny discussions with a colleague, is the key to career success. In this workshop, communications expert Phil Jones shares how three key traits - curiosity, empathy, and courage - have the power to transform any encounter into a meaningful conversation and getting what you want. You'll explore excerpts from three surprising titles that forever changed how Phil approaches complex conversations....

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

Ludwig von Mises is to economics what Albert Einstein is to physics. Human Action is his greatest work: a systematic study that covers every major topic in the science of economics. It is also one of the most convincing indictments of socialism and statism ever penned. When it first appeared in 1949, it ignited an eruption of critical acclaim.

Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With thought leaders including Michael E. Porter, W. Chan Kim and Renée Mauborgne, Rosabeth Moss Kanter, Peter Drucker, and Clayton M. Christensen, this book puts HBR's greatest concepts at your fingertips. You'll learn how these groundbreaking ideas continue to be relevant in today's business context—and what to keep in mind as you prepare for the future.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well - in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.

Steve Siebold uncovers the "mental toughness" secrets of champions. You can learn them, too, and start dreaming bigger and achieving more. In Secrets of the World Class, Steve Siebold's shares his 20-year journey of studying peak performers and discovering the link that makes them champions. Each chapter finishes with an "Action Step for Today" that leads you down the path from mediocrity to greatness. Loaded with ideas you can immediately put into action to catapult yourself from mediocrity to greatness. Applications for use in business as well as athletics.

When Carol Loomis first mentioned a little-known Omaha hedge-fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor - nor that she and Buffett would become close personal friends. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major arti­cle that supplies context and her own informed point of view.

Training Camp is an inspirational story filled with invaluable lessons and insights on bringing out the best in yourself and your team. The story follows Martin, an un-drafted rookie trying to make it in the NFL. He's spent his entire life proving to the critics that a small guy with a big heart can succeed against all odds. After spraining his ankle in the pre-season, Martin thinks his dream is lost - but then he meets a very special coach who shares 11 life-changing lessons that keep his dream alive.

To lead is to live dangerously. It's romantic and exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career and your personal life. It requires putting yourself on the line, disrupting the status quo, and surfacing hidden conflict. And when people resist and push back, there's a strong temptation to play it safe. Those who choose to lead plunge in, take the risks, and sometimes get burned.

Keith Ferrazzi is a master networker who claims his secret is merely reaching out to other people. And what distinguishes highly successful people from everyone else is the way they use the power of relationships, so that everyone wins. In Never Eat Alone, Ferrazzi presents the specific steps and mindset he uses to connect with the thousands of individuals in his Rolodex.

NOTE: THE EXTRA RESOURCES (50+ HOURS OF E-LEARNING VIDEO, 1300+ PRACTICE QUESTIONS, AND FULL EXAM SIMULATOR) ARE EXCLUSIVELY AVAILABLE WITH THE PAPERBACK AND HARDCOVER VERSIONS. THE ULTIMATE STEP-BY-STEP GUIDE TO ACING THE PMP EXAM — YOUR COMPLETE 2025–2026 PREPARATION TOOL Are you overwhelmed by the complexity of the PMBOK® Guide or unsure how to master Agile, Hybrid, and Predictive approaches while managing a demanding schedule? “PMP Exam Prep 2025–2026” is a top-rated and trusted resource designed for busy professionals who want a smarter, structured path to PMP certification ...

If you're going to climb a tree would you rather hire a squirrel or train a horse? That's the premise for this very clever and insightful audiobook. Mac Anderson shares his 30-plus years of leadership experience in a fresh and engaging manner. A must-have guide for every leader - this audiobook will help you hire better people, become a better leader, get more done in less time and ignite your team to perform to their highest potential.

A young, untested team of problem solvers challenged with saving their company moves from board room to classroom in search of answers - and finds them through lively, open discourse with their innovative professor. This gripping, fast-paced business novel does for project management what Eliyahu M. Goldratt's other novels have done for production and marketing.

Dealing with People You Can't Stand has been helping good people deal with bad behavior in a positive, professional way for nearly two decades. Unfortunately, as the world becomes smaller and time more compressed, new difficult people are being made all the time. So Kirschner and Brinkman have updated their global best seller to help you wring positive results from even the most twisted interactions you're likely to experience today.

When change requires you to challenge people's familiar reality, it can be difficult, dangerous work. Whatever the context - whether in the private or the public sector - many will feel threatened as you push though major changes. But as a leader, you need to find a way to make it work.

In this book, psychotherapist and business coach Lynn Grodzki acts as your personal business coach and shows you how to build an ideal private practice - one that is both highly profitable and personally satisfying. Today, being a talented professional is not enough to ensure the success of your private practice; you also need to be an enthusiastic, talented businessperson. Grodzki's business strategies are effective and immediately useful for a wide range of private practitioners....