Career English

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee provides executives with a simple tool to cut through technological complexity and market uncertainties. The Value Stick, based on proven economic mechanics, is an extraordinarily powerful tool that helps executives decide where to focus their attention and how to deepen their firm's competitive advantage.

The classic best seller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his groundbreaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak.

Leadership in Christian Perspective brings the best of leadership theory and research together with biblical reflection and examples of leadership in action. Organized around "nine empowering practices," it integrates solid research in leadership studies with biblical and theological reflection on the leadership ideas that are most compatible with Christian faith, making it an important resource for professors and students in leadership and pastoral theology courses, pastors and church leaders, and Christian business leaders.

Using the same characters as those found in Miller’s other bestseller, The Secret and one new character, a retired Special Forces Commander, this work aims to help team leaders and team members create high-performing teams. The core message is that Talent, Skills, and Community are all essential to team success, and that team leaders and leaders supervising or training team leaders, need to develop all three in order to create such teams.

Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of building a growing business, with his wife Sarah, caused him to collapse while on a morning jog. When Michael finds out the man who saved his life is a Carpenter he visits him and quickly learns that he is more than just a Carpenter; he is also a builder of lives, careers, people, and teams. As the Carpenter shares his wisdom, Michael attempts to save his business in the face of adversity, rejection, fear, and failure.

As the creator of Life Designs, Inc., Martha Beck has helped hundreds of clients find their own North Stars and figure out how to fulfill their potential and create joyful lives through her lectures, seminars, and one-on-one counseling. In this book she shares her step-by-step program that will guide you to fulfill your own potential.

Discover the benefits of being positive. We all have two dogs inside of us. One dog is positive, happy, optimistic, and hopeful. The other dog is negative, mad, sad, pessimistic, and fearful. These two dogs often fight inside us, but guess who wins the fight? The one you feed the most. So begins the story about a negative mutt named Matt and a big dog named Bubba who teaches him how to feed himself with positivity each day and in the process Matt transforms his own life and the shelter they call home.

Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator - even though he didn't reveal his actual deal-making secrets. Now, George Ross explains the tactics that took Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

How to Stop Yourself Before You Make Another Costly Decision - No one intentionally makes bad decisions. Yet we make them all the time. In fact, some of the worst disasters in recent history - the collapse of major investment banks, the global financial meltdown - were the result of seemingly reasonable decisions made by a lot of smart people. How does this happen? Michael J. Mauboussin argues that the correct process for deciding well - especially when the stakes are high - conflicts with how our minds naturally work.

With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.

Toxic Workplace! is the first book to tackle the underlying systems issues that enable a toxic person to create a path of destruction in an organization, pervading others' thoughts and energies, even undermining their very sense of well-being. Based on all-new research with over 400 leaders, many from the Fortune 500 list, this book illustrates how to manage existing toxic behaviors, create norms that prevent the growth or regrowth of toxic environments, and ultimately design organizational communities of respectful engagement.

As a champion for nonprofit leaders hell-bent on maximizing the impact of the nonprofit sector, Joan produced this second edition of Joan Garry's Guide to Nonprofit Leadership during COVID lockdown. Drawing on her own experiences as a nonprofit ED, a board leader, a volunteer, and a donor, Joan shares her stories and introduces you to a host of new characters she has met since 2017. Board and staff leaders will see themselves in these folks - recognizing the mistakes and celebrating the successes.

Your inbox is overflowing. You're paralyzed because you have too much to do but don't know where to start. Your to-do list never seems to get any shorter. You leave work exhausted but have little to show for it. It's time to learn how to get the right work done. In the HBR Guide to Getting the Right Work Done, you'll discover how to focus your time and energy where they will yield the greatest reward. Not only will you end each day knowing you made progress—your improved productivity will also set you apart from the pack.

One Word explains how to simplify your life and business by focusing on just one word for the entire year. The simplicity of choosing one word makes it a catalyst for life change. Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity. By celebrated authors Dan Britton, Jimmy Page, and Jon Gordon, One Word That Will Change Your Life shows you how to cut through to the core of your intention for the next year.

The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want.

Whether it's among colleagues at lunch or an audience of 1000, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well - in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.