Career English

This book explains why the best writing sounds that way, with hundreds of examples from Lincoln, Churchill, and other masters of the language. Farnsworth shows how small choices about words, sentences, and paragraphs put force into writing and speech that have stood the test of time. This is must for anyone who wants to speak or write with clear, persuasive, enjoyable, unforgettable style.

Finding the right position in cybersecurity is challenging. Being successful in the profession takes a lot of work. And becoming a cybersecurity leader responsible for a security team is even more difficult. In Navigating the Cybersecurity Career Path, decorated chief information security officer Helen Patton delivers a practical and insightful discussion designed to assist aspiring cybersecurity professionals entering the industry and help those already in the industry advance their careers and lead their first security teams.

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline. It clearly explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Peter Drucker, the most influential and widely-read thinker and writer on modern organizations, gives us a superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn, and have to do in today's economy and marketplace.

Michael Porter’s groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work - competitive advantage, the value chain, five forces - but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that. This book provides an engaging summary of Porter’s ideas and an invaluable synthesis of this important body of work....

Although it was first published more than 35 years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend's best seller first among 80 books that "every manager must read".

An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.

Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress - presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure.

In today’s fast-moving world, the difference between success and failure is not in what you know but in what you do with what you know. Lean Learning equips you with the tools to do just that, propelling you towards your goals with greater efficiency, purpose, and results. Pat Flynn, a seasoned and serial entrepreneur and business mentor to millions, draws on his own experiences and of those who have successfully implemented his techniques. Lean Learning isn’t just about absorbing information efficiently—it’s about reshaping your approach to knowledge altogether.

Welcome to affiliate marketing, a pathway to unlocking online business success and financial independence. Affiliate Marketing for Beginners is your comprehensive and captivating guide to mastering the art of affiliate marketing. Unravel the secrets of building a lucrative affiliate business from scratch as you absorb invaluable insights and strategies.

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO, eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul.

With The Essential Deming, Fordham University professor and Deming expert Joyce Orsini draws on a wealth of previously unavailable material to present the legendary thinker's most important management principles in one indispensable volume. The book is filled with articles, papers, lectures, and notes touching on a wide range of topics, but which focus on Deming's overriding message: Quality and operations are all about systems, not individual performance; the system has to be designed so that the worker can perform well.

When change requires you to challenge people's familiar reality, it can be difficult, dangerous work. Whatever the context - whether in the private or the public sector - many will feel threatened as you push though major changes. But as a leader, you need to find a way to make it work.

This is the book about money for people who don't even want to think about money, until the arrival of that inevitable day when we all realize we must come to terms with this thing called money. Everyone has pain and challenges, strengths, and dreams about money, and many of us mix profound shame into that relationship. In The Art of Money, Bari Tessler offers an integrative approach that creates the real possibility of "money healing", using our relationship with money as a gateway to self-awareness and a training ground for compassion, confidence, and self-worth.

We're in the middle of an epidemic of stress and anxiety. Average life expectancy in the US is down. At work, less than sixteen percent of us are fully engaged. In many high-stress jobs such as distribution centers, emergency room nursing, and teaching, incidences of PTSD are higher than veterans returning from war zones. We are getting something terribly wrong. Our workplaces fail utterly to provide for or capitalize on one of our most basic human needs: our need for love.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

One wrong move can undercut your message. Believe it or not, our bodies speak louder than our words. Postures, gestures, and expressions convey reams of information - and often not what you'd expect. A smile, for example, is usually considered welcoming. But crook one corner of your mouth higher, and you project superiority, subconsciously chasing other people away. Without Saying a Word explains how even the subtlest motions have meaning.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

W. Edwards Deming details the system of transformation that underlies the "14 Points for Management" presented in Out of the Crisis. The "Deming System of Profound Knowledge", as it is called, consists of four parts: appreciation for a system, knowledge about variation, theory of knowledge, and psychology. Describing the prevailing management style as a prison, Deming describes how applying the System of Profound Knowledge increases productivity, quality, and people's joy in work and joy in learning.

Unmasking the Social Engineer: The Human Element of Security focuses on combining the science of understanding nonverbal communications with the knowledge of how social engineers, scam artists, and con men use these skills to build feelings of trust and rapport in their targets. The author helps listeners understand how to identify and detect social engineers and scammers by analyzing their nonverbal behavior. Unmasking the Social Engineer shows how attacks work.