Career English

YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.

Are you ready to take your machining skills to the next level? Look no further than Precision at its Finest, the comprehensive guide to machining processes, techniques, and best practices. Whether you're a beginner looking to learn the basics or a seasoned professional seeking to optimize your CNC machining processes, this eBook has something for everyone. With 20 chapters covering everything from safety protocols to emerging technologies, you'll become a master of precision machining in no time. In Chapter 1, we'll cover the fundamentals of machining and introduce you to the world of ...

As our ancestors knew, being guided by the phases of the moon can lead us to a sense of peace, harmony and connectedness to the universe. In this uplifting production, learn how to bring this ancient mystical practice to your own life to soothe your spirit from modern-day stresses. As renowned astrology writer Valerie Tejeda explains, each lunar phase is a cosmic guide for rebalancing our energies and attuning to our deepest needs. The unique power of each phase offers new opportunities for self-care, so we can refill ourselves when we feel depleted.

What happens when you're no longer setting goals and chasing dreams that work for you alone? When the career choices you make have ripple effects on your family? These are some of the questions you ask yourself as you struggle to balance managing your career with managing your family. In Managing Your Career, experts provide answers to the challenges you face as a working parent, from negotiating a flexible schedule to overcoming the parenthood penalty whether you're taking time off, treading water, or reentering the workforce.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

Is there a dream you have, or a change you want to make? But perhaps you’re feeling stuck or wonder if you’re on the wrong path. Or maybe you’ve been searching for work that aligns with your purpose - and, preferably, supports your lifestyle, too. Whatever it is, you’re ready for a shift, but you don’t know how to bridge the gap from where you are to where you want to be. You have found your guide. In Mastering the Skill of Reinvention, Coach Pamela delivers a step-by-step process for shifting gears in work or life.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

World-renowned sport psychologist Dr. Michael Gervais and Super Bowl-winning NFL Coach Pete Carroll, authors of Compete to Create, team up again for an intimate conversation about the psychology of sport and high performance. If you’ve ever wondered what makes Coach Carroll, known for his optimism and unconventional strategies, tick, here’s your chance to find out. In Finding Your Best, Dr. Gervais and Coach Carroll, who have worked together for almost a decade, explore some of the key tools and principles they use in their work with the NFL’s Seattle Seahawks.

Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice. You can create the world you want to live in or live in a world created by others. If you are ready to start making changes, listen to this book.

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.

Whether it’s by procrastinating or undermining our own abilities, we often let ourselves get in the way of our happiness or success. Why do we create our own obstacles and - more importantly - how do we stop? In this workshop, award-winning clinical psychologist and TV personality Dr. Judy Ho identifies the six thought triggers that often lead to self-sabotage, then lays out the four strategies that will help you fight these thought patterns and allow you to reach your best life.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Ryan Babineaux and John Krumboltz have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths - even if they are terrified of failure.

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success—whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics.

Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today, he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 500 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications.