Career Growth

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

Unlock the transformative power of AI and propel your business into the future—even if you're new to AI! Are you hesitant about integrating AI into your business, unsure of the right tools, or worried about staying competitive? This guide addresses your concerns, offering clear, actionable steps to harness AI's potential without disruption.

To reach business success, you must be Brilliant on the Basics. Let world-renowned speaker and best-selling author, Brian Tracy teach you how to practice the basics of business success.

Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer, but America is getting poorer. The entitlement mentality is epidemic, creating people who expect their country, employer, or family to take care of them. And like the polar ice caps, the middle class is disappearing. America is becoming a two-class society, and soon you will be either rich or poor. Trump and Kiyosaki want you to be rich.

No one understands better than Joseph Michelli how businesses create and leverage world-class customer experiences. In The Airbnb Way, he shows how innovative leaders have managed to build an unique brand by inspiring and engaging a community of hospitality entrepreneurs - a feat unparalleled in the shared economy.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

In today’s working world, careers are characterized by change. You can take control of your own development at any time, but many of us don't as we feel held back by time, money, or imposter syndrome. Careers used to be linear and ladder-like. They were about following in other people’s footsteps and focused on getting to the top. This predictable approach to careers no longer fits. Enter the lobster, which never stops growing. Inspired by the lobster, superstar career coaches Helen Tupper and Sarah Ellis show you how to achieve a meaningful and motivating career.

We are all capable of leadership. But it can be hard to know where to start. We wait to be told to lead, or until we're promoted to justify our ability. We don't have to wait. We can make the decision to lead in whatever way makes sense for us. We can further enhance our leadership development through expanding our awareness, by taking initiative to practice and then looking to those you trust, to those you lead, and to yourself to evaluate your efforts. Through the author's real-life stories, research, and practice, this book provides detailed ways you can develop your Leadership Brand and...

Tom Golisano understands the fears, risks, and challenges small-business owners face every day - he’s lived it. He has launched and grown his own highly successful businesses and mentored dozens of entrepreneurs, helping them build their own successful companies.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from 40 employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

With insights from today's leaders and plenty of practical advice you can use right now, this practical book helps you develop a personal reading plan to accomplish your goals, maximize your potential, and build a successful career.

Business leader Jeff Henderson is your guide to pursuing your next best step in life and work. In What to Do Next, he helps you assess if you're ready for change, equips you with tools to prepare, shows you which pitfalls to avoid as you make your move, and replaces fear and doubt with confidence and purpose as you build an exciting future.

"Mid-Career Transitions: A Comprehensive Guide - Volume Two" dives into advanced strategies for navigating career changes with confidence and resilience. Building on the foundations of Volume One, this guide equips mid-career professionals to handle complexities like managing current roles, overcoming age-related biases, and building a sustainable career path. Volume Two begins with Managing Your Current Role During Transition, offering strategies to maintain performance and professional relationships while preparing for a career change. Readers gain tips on setting boundaries, timing their...

Here’s an SEO-optimised Amazon book description for "AI Power Prompts: Cloud Engineer" that highlights usability, engages readers, and aligns with Amazon’s best practices: Unlock the Power of AI in Your Cloud Engineering Workflow Are you a mid to senior-level cloud engineer tired of firefighting incidents, writing endless documentation, and managing complex environments? AI Power Prompts: Cloud Control is your practical guide to using AI—especially ChatGPT—to streamline tasks, sharpen response times, and bring order to cloud chaos. Purpose-Built for L2/L3 Cloud Roles This isn’t ...

Founder of Slutty Vegan, Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors. In I Hope You Fail, Pinky tells her own story to empower you in yours.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.

The Supernova Model is a client service, client acquisition, and practice management model that drives an explosive acceleration in revenue and client satisfaction by capitalizing upon the 80/20 Rule. First implemented by financial advisors at Merrill Lynch - under the leadership of author Rob Knapp - it has grown increasingly popular within the financial services industry.

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...