Career Growth

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless, proven principles that can help you scale your organization to the next level.

The financial shelves are filled with books that explain how popular carry trading has become in recent years. But none has revealed just how significant a role it plays in the global economy - until now. A groundbreaking book sure to leave its mark in the canon of investing literature, The Rise of Carry explains how carry trading has virtually shaped the global economic picture - one of decaying economic growth, recurring crises, wealth disparity, and, in too many places, social and political upheaval.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

In this remarkable audio program, Dr. Fleming helps you identify your "voice image" and provides techniques for correcting any communication problem. The Sound of Your Voice takes you step-by-step through the fundamentals of good vocal technique. You will learn what your voice says about you, how to analyze your voice and diagnose its problems, how to modify regional dialects and get rid of annoying mannerisms, how to become more assertive, and much more.

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

This book is an in-depth look into the life and career of the popular entertainer. It follows her path from her Texas roots to her success as a Disney star, a successful musician, and a respected actress. The book examines her personal growth, including her resilience in the face of health issues and her advocacy for mental health and philanthropy. Readers gain insight into Selena's development as an artist, her influential fashion and beauty projects, and her influence on the industries she works in. The biography also looks at her high-profile relationships and how she managed the ...

Why the best way to drive growth might be to focus rather than expand When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results - focus and simplicity - in advising Fortune 500 companies.

Recruiters and recruiting firm owners are overwhelmed, frustrated with their clients, candidates, and by completely unpredictable revenue. Most training simply puts recruiters in more overwhelm with marginal results. It’s possible to go from annoying vendor to trusted adviser, from rollercoaster revenue to predictable income, and from total overwhelm to clarity. It’s possible to build a recruiting business that runs without you there!

We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change - they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. Here, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back", that enables any manager to become a practical visionary.

If you're looking for a book that will help you love yourself and find your inner goddess, this is the one for you! Nubian Queen Self-Love is a book that teaches you about your own self-care. I've outlined important ways that you can improve your self-esteem and cherish of yourself.

Unleash Your Purpose, Ignite Your Life! Are you drifting through life, feeling disconnected and unfulfilled? It's time to discover your unique purpose and transform your existence into one of meaning and joy. "Powering Your Purpose" is your roadmap to a life of passion and significance. In this transformative book, you'll learn how to: Uncover your personal purpose and align it with your daily life Overcome self-doubt and fear that hold you back from living authentically Cultivate purposeful relationships that support and inspire you Navigate career decisions with purpose as your compass ...

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Introducing "Insights to Impact" Your comprehensive guide to mastering the realm of user research. A new eBook ready to take you on a fascinating journey that navigates the intricate landscape of gathering, analyzing, and executing user data to drive significant impact. Commence on this immersive deep dive with the fundamentals of user research, exploring its importance and significance in today's digital-first environment. The eBook then outlines the key education and skills necessary for brilliant user researchers, covering specializations and broad areas of interest to help you mark your...

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

Joycelyn David, CEO of AV Communications and one of the 100 most influential Filipina women in the world, shares the essential blueprint for business leaders thriving in today's borderless marketplace. With over 20 years of expertise in multicultural marketing, David demonstrates how mastering your Multicultural Quotient (MQ)—the measurable essence of cultural intelligence—transforms good leaders into exceptional global changemakers.

Embark on an enlightening journey into the fascinating world of quantum mechanics with Quantum Physics: The Mystery of Superposition. This comprehensive guide breaks down the complex principles of quantum physics into an accessible and engaging format, making it ideal for students, academics, and curious minds alike.

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience.