Career Moves

Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

Drawing on forty years as a world-class motivational speaker and author, Ziglar identifies and outlines in his best-selling Over the Top precisely how to achieve what people desire most from life—to be happy, healthy, and reasonably prosperous and secure. As Ziglar delves into the hows and whys of living life with values, character, honesty, integrity, and sensitivity, you’ll learn to be more at peace with yourself and accomplish more with your skills and abilities.

Fluid and elegant, yet rigorous and rule-bound, chess is a game that seduces, confounds, and hooks. Now, world-renowned chess master and Fortune 500 business consultant Bruce Pandolfini shows readers how chess principles can be simply and logically applied to any business or life situation. No specific chess knowledge is needed, but after reading Every Move Must Have a Purpose, you will share with the most astute chess players the secret to thinking on your feet.

In The Healed Empath, RealizedEmpath.com creator, Kristen Schwartz, uses a blend of psychology, science, and a sprinkling of mind-body-spirit to teach the empathic reader how to transcend unresolved trauma or other issues that are contributing to their inability to set boundaries and move from overwhelm to self-reliance and empowerment.

In "Breaking Barriers in Corporate America: Winning in a White Man’s World," Catrese Kilgore takes readers on a remarkable journey through her life, sharing a gripping story of determination, resilience, and unshakable ambition. From a challenging childhood to becoming a top-ranking professional in the corporate world, Kilgore's narrative is an inspirational testament to the indomitable spirit of a Black woman determined to thrive in an environment dominated by stereotypes and systemic biases. This book offers a captivating look at Kilgore's life, marked by early setbacks and obstacles ...

Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.

Moving the Needle provides both the "kick in the pants" and the game plan many of us need to break out of the rut and get moving to achieve our goals. CEOs, vice presidents, professionals, military personnel, and even college students frequently express frustration at the entrenched status quo, in which initiating progress feels like moving mountains. This audiobook lights a path toward continual improvement, helping listeners first find a direction, then make the key transitions that jumpstart forward progress.

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option—it's a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals. In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance.

In Let It Settle, veteran professional coach and mindfulness leader Michael Galyon delivers a calm space you can call upon when faced with moments of unrest and overwhelm. The book offers insights into your experiences and emotions that confirm you do not face life alone and provides you with tools and guided meditations you can use to navigate through your experiences to a centered space from which healing is possible.

During Lee Cockerell’s career at Disney as the senior operating executive of Walt Disney World Resorts, he led a team of 40,000 cast members (employees) and was responsible for the operations of 20 resort hotels, four theme parks, and two water parks. As you can imagine, Lee had to become a time-management expert, first as a means of survival and then as a way to help others make the best use of their time. The time-management secrets he developed have become one of his most requested corporate-training lectures and are now available to you in this tell-all audiobook.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Making progress on complex, problematic situations requires a new approach to working together: transformative facilitation, a structured and creative process for removing the obstacles to fluid forward movement. This book is for anyone who helps people work together to transform their situation, be it a professional facilitator, manager, consultant, coach, chairperson, organizer, mediator, stakeholder, or friend. It offers a broad and bold vision of the contribution that facilitation can make to helping people collaborate to make progress.

The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you to identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.

A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly - or as famously - as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that's made Mayo Clinic one of the most respected and successful organizations in the world.

Tama Kieves knows a thing or two about dramatic changes. Tama left an unfulfilling life at a prestigious law firm to pursue her passion as a writer and inspirational speaker. Now, she dedicates her time to helping people face their fears, tackle uncertainty, and shift their mindset to achieve the extraordinary. Thriving Through Uncertainty proves that the moment your plans fall apart is precisely when your true destiny begins. With Tama's guidance, you can take hold of the blessings and opportunities hidden within uncertain transitional periods and begin to move forward.

In 2022, Lon defied conventional wisdom, leaving his prestigious C-suite job on a hunch that life demanded more from him. Without a resume, business plan, or vast wealth, he shed the big office, title, and image, embarking on a journey to unlock his true potential. Unexpectedly, when he resigned, his inbox overflowed with messages from high-achievers from across the world, people he had never met, seeking the same path but lacking guidance.

If you're self-employed - or want to be - who'll keep you motivated? Who helps you stay focused? Chances are - it's you! Everyone who sets out on his or her own feels the isolation of taking the 'road less traveled'. Even though that road is taking you toward your dreams, it can feel long and bumpy en route, as many of those who have succeeded will tell you. That's why Secrets of Successful Self-Employment was created.