Career Planning

What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.

In The Automation Advantage, global enterprise technology and automation veterans Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail give business leaders and managers the action plan they need to execute a strategic agenda that enables them to quickly and confidently scale their automation and AI initiatives.

Supercharged Supply Chains: Discover Unparalleled Business Planning and Execution Practices provides authoritative guidance on effective Supply Chain Management. Written by the experts at Oliver Wight, a leading global consultancy firm, the book provides listeners with a clear understanding of what is required to operate at a Class A Excellent level. The operating principles are supported by practical examples and cases that demonstrate why typical approaches fail, and why Unparalleled Business Planning and Execution Practices succeed.

Written by two MSP veterans who successfully exited their companies, The Pumpkin Plan for Managed Service Providers reveals a path to freedom for MSP leaders that anyone can follow. You can run your MSP with confidence and positive momentum, achieving the kind of success that empowers you to own your time, enjoy the good life, and be there for those you care about most!

"MBA ASAP is outstanding. John covers the foundations of sales, marketing, negotiation, strategy, and much more in the book. Additionally, he simplifies complex subjects so that anyone can grasp them." Sebastian R Cousins provides a comprehensive overview of business principles and practices. It’s a must-read for anyone looking to start their own business or advance their career in the business world. Business schools don't develop true leaders. Instead, they create themselves by acquiring the information, abilities, and experiences necessary for success. By reading this book, you can ...

Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.

I call it the universal question. So far, I haven’t met anyone who didn’t wrestle with it. I certainly did, and if you’re reading this so have you. The question is this: “What should I do with my life?” For whatever reason, it’s the one question we all struggle with, but few have found the answer to. Why is that? And why is it so difficult to figure out the answer? If we are meant to live lives of purpose and meaning, then why do so many of us trudge along doing meaningless things? Most of us make a decision about our college major and future career based on an “outside/in ...

In a world crying out for change, Everyday Habits for Transforming Systems is your guidebook for action. Adam Kahane, the bestselling author of Collaborating with the Enemy and a global authority on solving tough problems, delivers game-changing advice for anyone ready to make a difference. This is a manifesto for world-changers. Drawing on decades of work with leaders from national and organizational presidents to front-line managers and grass-roots activists, Kahane distills seven potent habits that enable ordinary citizens to become extraordinary agents of transformation.

Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision-making collide with the results of our choices in real life. In Sidetracked, she explores inconsistent decisions played out in a wide range of circumstances from our roles as consumers and employees (what we buy, how we manage others) to the broader human choices that we make (who we date, how we cultivate friendships).

Starting a business involves so much more than writing a business plan—but don’t let that put you off! The secret to making it work is to follow a clear blueprint that covers not just the basics, but allows you a comprehensive understanding of what building a successful business looks like… and you’ve just found it. Inside this detailed yet easy-to-follow manual, you’ll find everything you need to know to build a business primed for success.

When New York Times bestselling author Jon Acuff got curious about tapping into his full potential, he launched a research study with Dr. Mike Peasley. They asked more than three thousand people if they felt they were living up to their full potential. Fifty percent of people reported that 50 percent of their full potential is untapped. That means half of us are walking around with half-lives. No wonder Twitter is so grumpy.

Your career has good "bones", but it's looking a little rough around the edges. It's time to take stock and renovate your life by making strategic professional changes that help you achieve not only the job - but also the life - you want. In Career Rehab, professional career and life coach Kanika Tolver helps listeners strip away what's holding them back to create the career of their dreams.

Jugar para ganar describe el enfoque estratégico que A. G. Lafley, en estrecha colaboración con el asesor Roger L. Martin, empleó para duplicar las ventas de Procter & Gamble, cuadruplicar sus ganancias y aumentar su valor de mercado en más de cien mil millones de dólares entre 2000 y 2009. Los líderes de cualquier tipo de organización pueden encontrar aquí una guía eficaz sobre cómo orientar las acciones cotidianas hacia objetivos estratégicos, construidos alrededor de los elementos esenciales, que determinan el éxito de todo negocio: dónde jugar y cómo ganar.

You've been told how valuable a mentor can be for your career but where are they all, and how do you find them? Have you waited for someone to take you under their wing and propel you forward in your career, only to find this mystical figure doesn't exist—well, for you anyway? Do you finally want to secure the mentorship you've been craving for your career and discover something that actually works for you? If so, then this book is for you.

4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.

At Your Best gives you the strategies you need to win at work and at home by living in a way today that will help you thrive tomorrow. Influential podcast host and thought leader Carey Nieuwhof understands the challenges of constant pressure. After a season of burnout almost took him out, he discovered how to get time, energy, and priorities working in his favor. This approach freed up more than one thousand productive hours a year for him and can do the same for you.

Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.