Career Services

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Today’s consumer views loyalty to a business as a fad, and they also expect everything and then some. The companies that are thriving (and will continue to thrive) deliver amazing customer experiences. Customer service isn’t just about being a department or a policy; it is about creating a culture where customers can’t wait to do business with you, and are excited to refer their friends to you as well. This book’s characters, Negative Ned and Positive Paul, illustrate the ABSURDITY of terrible customer service and the simple steps necessary to improve nearly every customer experience.

Discover the ultimate guide to transforming your love for fitness into a rewarding career as a certified personal trainer specializing in aging populations! Introducing the highly anticipated eBook, "From Gym Enthusiast to Certified Personal Trainer," a comprehensive roadmap designed to navigate you through every step of the exciting journey into the world of personal training. Dive into an incredible resource that covers everything from assessing your passion for fitness and understanding the fitness industry landscape, to building a loyal client base and achieving long-term success in ...

Jumpstart your IT job search and land your dream job while your peers are still "freshening up" their resumes! Proven techniques to land your dream job as a high-paid IT consultant—you don’t want to miss these, if you are serious about a career in IT! Answers to IT consulting career questions most people fail to ask; actionable advice and real-life stories from seasoned IT consultants! As a fresh graduate looking for your first job, if you just do what almost everybody else is doing…you will land a hellhole job with lousy pay, long hours, nasty coworkers, and exclusively clients from ...

In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.

With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

Relationship Sales at Scale™ is the new selling philosophy for our age. It marries the timeless power of tribe-based trust with digitally enabled scale so you can open doors tastefully and convert prospects consistently, all without spamming anyone. Written by Dan Englander, CEO and founder of Sales Schema, the book’s stories, strategies, and hands-on resources are grounded in thousands of outreach campaigns conducted since 2014 to secure opportunities between clients and hard-to-reach prospects, including the leaders of the largest companies on earth.

Conquer the CBP Exam: Your Guide to a Career as a Customs and Border Protection Officer is a comprehensive study guide designed to help aspiring CBP Officers navigate the challenging selection process. The book provides detailed insights into the role of a CBP Officer, emphasizing the importance of protecting the nation’s borders from illegal activities such as terrorism, human trafficking, and smuggling. It covers the key components of the CBP Officer Exam, including logical reasoning, arithmetic reasoning, writing skills, and situational judgment. Each chapter offers in-depth ...

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Not every client is a good client! In that first flush of life as business owners, we often say yes to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's all that matters. But after a while we learn an important truth: Not every client is a good client. In fact some of them are truly toxic.

Selling a business for millions of dollars is a dream for many and a reality for few. With the help of Linda Rose’s Get Acquired for Millions, rest assured you can be one of those few. This insider’s guide to designing the most lucrative exit strategy is the “go-to” book for Technology Service Provider business owners who need answers. The book contains access to two valuable assessments to help you determine your current company valuation as a Technology Service Provider and your readiness to exit your company on a personal level.

Getting ahead requires you to think strategically, embody specific values to help you stand out amongst your peers, and successfully navigate and build relationships with internal stakeholders. ‘How to Advance Your Career in Professional Services Marketing’ takes a deep inside look into how to go from a junior role to a senior role within the world of professional services marketing. Previously, if one wanted to learn how to advance their career within the industry in marketing and career management, they would have to learn on the job, read multiple books and combine the information of...

Our professional relationships are the most important asset we have when it comes to growing our careers and our businesses. Most people think of this as “networking”. But in today’s hyperconnected market, the most cost-effective and high-return route to new, repeat, and referral business is through our existing networks, not through adding more social media “friends” and “connections”. This transformative guide from relationship marketing expert Zvi Band shows you how to deepen your personal connections to achieve your professional goals.

In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service practices midstream can be a difficult, chaotic task. Business leaders who want to transform their business culture into one of customer service excellence need reliable, proven guidance.

Looking for a simple, high-demand business you can start with minimal tools and make money fast? How to Start a Window Cleaning Business: Shine Glass, Stack Cash is your complete guide to launching a profitable window washing service—perfect for solo operators, side hustlers, or anyone ready to earn daily cash in any neighborhood.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of “America's Most Promising Companies”, according to Forbes.

Thinking of turning your passion for crafting delightful drinks into a thriving business? 'How to Start a Home-Based Bartending Service' is your go-to guide. This book walks you through setting up your business, perfecting your drink offerings, navigating legalities, and reaching clients—all from your home. With professional insights, practical steps, and creative tips, this guide will help you transform your bartending skills into a lucrative home business. Discover the potential of personal service packages, mobile events, and signature drinks with this all-encompassing resource.

Leveraged Consulting in the Digital Age is a powerful guide to starting, surviving and thriving as an independent consultant, coach, or other professional service provider in today’s growing yet competitive marketplace. Whether you’re starry-eyed, struggling, stuck, or stressed with the peaks and dips of traditional consulting, or you’re doing well but looking for ways to grow, this book is for you.