Career Services

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.

"Pass the Emergency Services Dispatcher Exam: Your Guide to a Career as a Public Safety Emergency Communications Officer" is a comprehensive study guide designed to help aspiring dispatchers succeed in their careers. Covering essential topics such as emergency response procedures, call classification and prioritization, dispatch systems and technology, emergency medical dispatch, crisis intervention, and legal and ethical responsibilities, this guide provides a thorough understanding of the skills and knowledge needed for the role. From mastering radio communication systems to learning ...

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your business, buy from you repeatedly, and actually enjoy doing business with you.

Unlock the transformative potential of business through "Impact with Love." Within this thought-provoking audiobook, Greg Harmeyer, a seasoned leader boasting two decades of experience, generously shares his wealth of knowledge on establishing organizations that genuinely enrich people's lives. Explore pragmatic insights, invaluable experiences, and actionable frameworks tailored to empower leaders. Harmeyer's narrative of steering an award-winning, high-impact, and health-focused company provides a rich backdrop for lessons in fostering workplace cultures steeped in love and trust.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

Like the best advice from a therapist, career counselor, and savvy best friend, this practical resource details dozens of concrete ways to improve work life in any kind of job or entrepreneurial setting. As Minda Zetlin shows, basic self-care principles are the key, and they apply in both tranquil and turbulent times. Her prescriptions are action-ready and available to all.

Much in the same vein as Delivering Happiness, Looptail combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.

Interested in turning your passion for boating and marine care into a profitable home-based business? 'How to Start a Home-Based Boat Cleaning and Maintenance Business' offers comprehensive guidance for aspiring entrepreneurs eager to navigate the marine services industry. Whether you are a boat enthusiast or experienced in nautical care, this book will equip you with the necessary skills and knowledge to build, manage, and scale a successful business.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

A guide to building a successful service management career and delivering organizational success. IT is a business-critical function. It delivers experiences, stimulates strategic shifts, and protects organizations from theft, cyber attacks, and the related regulatory, reputational and financial impacts.

Are you passionate about bicycles and have a knack for fixing things? 'How to Start a Home-Based Bicycle Repair Business' is your ultimate guide to turning your hobby into a thriving home-based business. This comprehensive guide provides you with step-by-step instructions on establishing your repair business, attracting customers, and ensuring excellent service while operating from home. From mastering repair techniques to building a customer base and managing your finances, this book covers everything you need to get your bicycle repair business rolling.

"Pass the Animal Control Officer Exam: Your Guide to a Career in Animal Control" is the ultimate study guide for aspiring animal control officers seeking to embark on a fulfilling career in the field of animal control. This comprehensive guide covers essential topics that are crucial for success in the profession, providing a comprehensive overview of the diverse responsibilities and challenges faced by animal control officers. From understanding animal behavior and mastering handling techniques to identifying various animal breeds and species, this guide offers in-depth insights into the ...

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? Drawing upon time-tested strategies that have propelled Enterprise, the nation's number-one car-rental company, from a single location in St. Louis to a $9-billion global powerhouse, noted business author Kirk Kazanjian reveals how your company can consistently outperform and outsmart the competition.

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

This easy to follow and humorous book of hard-earned wisdom will have you understanding the modern fire service, and how to navigate your way through it. It covers tough subjects to help you get through your day, and help you shine as a new firefighter, or anyone new to the emergency services field. This rookie bible is here to assist you with the day-to-day life of living with your new fire service family for the next 25 plus years.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

Discover the expertise of Shanthi Kumar Vemulapalli [also known as Shanthi Kumar V - Cloud DevOps MLOPS AI Career Global Coach] in Cloud Computing, DevOps, and AI, honed over 35 years in the IT industry across six nations. Since 2018, Shanthi Kumar has enlightened both IT and non-IT professionals through coaching, aiming to empower individuals to excel in transformative roles. Explore more about Shanthi Kumar's work at vskumar.blog and vskumarcoaching.com, and experience the "VSKUMARCOACHING" app, designed for online coaching tutorials in AWS and Azure job skills, fostering the growth of ...

This book is for funnel builders, marketing agencies, and anyone else who loves to build marketing funnels and sell them to customers. No more low-budget, low-value customers. Just follow the 6A framework and you’ll attract higher paying customers, define a profitable niche, and sell more marketing funnels. Even if you’ve never sold a funnel for more than four figures (or you have no idea what to include in a five-figure project), this audiobook will lay out the entire process to sell marketing funnels for five figures.