Career Services

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

From October 2002 to September 2005, the crew of the USS San Francisco (SSN 711), a nuclear fast-attack submarine, took an incredible and gut-wrenching journey through three homeports, two missions vital to national security, two dry-dockings, dozens of leaders, and the worst submerged grounding in the history of the US Navy that did not result in the loss of the vessel.

Best-selling authors and business experts Thomas A. Stewart and Patricia O'Connell contend that most companies, both digital and brick-and-mortar, B2B or B2C, are not designed for service - to provide an experience that matches a customer's expectations with every interaction and serves the company's needs. When customers have more choices than ever before, study after study reveals that it's the experience that makes the difference.

When should you rebrand your professional services firm, and how do you know if you’re ready? Bold Brand™ is a framework and best-practices approach to help professional services firms identify a niche, position themselves within that niche, and build a compelling brand. In this book, author Josh Miles walks you through a proven process that will show you how to find your niche, position the business, and develop a Bold Brand.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Discover the ultimate guide to mastering Ambulatory Service Center (ASC) coding interviews with the power of Artificial Intelligence (AI). This comprehensive book is designed to equip aspiring medical coders with 100 carefully crafted questions, their corresponding intents, expertly crafted answers, and valuable insider tips. With the help of AI, you'll gain a deep understanding of the interview process, sharpen your coding skills, and confidently tackle any ASC coding interview. Unlock the potential of AI as you dive into this invaluable resource, developed by a curious mind. Each question...

The Tech Nerds’ Guide to Career Success: Seven proven lessons to unlock your growth in an IT service, shares a business parable that is searing, humorous, and filled with wise guidance. The hero Marty is like you: a very capable tech nerd, with a high work ethic and strong desire to contribute. But his career is stalled and he’s frustrated. By chance, Marty meets an industry veteran who agrees to guide him. The seven lessons allow Marty to remove career limiting mistakes—and turn them into advantages.

Have you ever wondered how someone was able to "coin the phrase" and make it their own. Well look no further because you are about to learn how to do that and more.… "You are about to learn the right way to trademark your catchphrase, picture, or logo, the possibilities of presenting it as your own is endless!" It doesn't even matter if you don't have any idea what trademarking is. This guide will tell you everything you need to know, without spending too much brainpower!

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

Thinking of turning your passion for crafting delightful drinks into a thriving business? 'How to Start a Home-Based Bartending Service' is your go-to guide. This book walks you through setting up your business, perfecting your drink offerings, navigating legalities, and reaching clients—all from your home. With professional insights, practical steps, and creative tips, this guide will help you transform your bartending skills into a lucrative home business. Discover the potential of personal service packages, mobile events, and signature drinks with this all-encompassing resource.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

In Service Desk Manager's Crash Course, you'll learn from the experience of one of the industry's most well-known former practitioners. Phil Gerbyshak offers an updated and easy-to-understand source for the new manager, and a great refresher for the seasoned one. His combination of expertise and easy-to-grasp teaching veers close to genius for a support desk reference.

"Pass the Emergency Services Dispatcher Exam: Your Guide to a Career as a Public Safety Emergency Communications Officer" is a comprehensive study guide designed to help aspiring dispatchers succeed in their careers. Covering essential topics such as emergency response procedures, call classification and prioritization, dispatch systems and technology, emergency medical dispatch, crisis intervention, and legal and ethical responsibilities, this guide provides a thorough understanding of the skills and knowledge needed for the role. From mastering radio communication systems to learning ...

Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls zombie loyalists--fervent fans who help companies massively increase their customer bases, brand awareness, and, most important, revenues. Imagine an army of customers who will do your public relations, marketing, and advertising without being asked each and every time they give you their money. These are zombie loyalists.

Jumpstart your IT job search and land your dream job while your peers are still "freshening up" their resumes! Proven techniques to land your dream job as a high-paid IT consultant—you don’t want to miss these, if you are serious about a career in IT! Answers to IT consulting career questions most people fail to ask; actionable advice and real-life stories from seasoned IT consultants! As a fresh graduate looking for your first job, if you just do what almost everybody else is doing…you will land a hellhole job with lousy pay, long hours, nasty coworkers, and exclusively clients from ...

A guide to building a successful service management career and delivering organizational success. IT is a business-critical function. It delivers experiences, stimulates strategic shifts, and protects organizations from theft, cyber attacks, and the related regulatory, reputational and financial impacts.

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with customers face-to-face, on the phone, or in e-space.

A must-listen for service professionals of every level, this essential book takes the proven Lean principles of the best-selling Toyota Way series and applies them directly to the industries where quality of service is crucial for success. Jeff Liker and Karyn Ross show you how to develop Lean practices throughout your organization using the famous 4P model. Whether you are an executive, manager, consultant, or frontline worker who deals with customers every day, you'll learn how take advantage of all Lean has to offer.

Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

The ugly truth about diversity is that some people worry they must give up their power for others to have a chance. La’Wana Harris’s Inclusion Coaching method helps people realize that sharing power isn’t the same as losing it. The elephant in the room with diversity work is that people with privilege must use it to allow others equal access to power. This is often why diversity efforts falter - people believe in diversity until they feel that they have to give something up.