Career Services

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves.

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

The USPS Virtual Entry Assessments (VEA 474, 475, 476, 477, and 955) are critical for anyone pursuing a career with the United States Postal Service. This concise study guide is designed to help candidates understand key exam topics, develop effective test-taking strategies, and improve their chances of passing. This book provides a structured overview of core exam areas, including situational judgment scenarios, customer service principles, error-checking exercises, mechanical reasoning, and problem-solving techniques. Readers will gain valuable insights into USPS job expectations, best ...

Does your competitor always get the sale, even though your products and service are just as good - if not better? The Power of Why tells listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.

Many service business owners are shocked to discover that running a service business can be an exhausting, expensive struggle. But it doesn't have to be. You don't have to sacrifice your money, your health, and your time with family.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

How to Be a Fierce Competitor is the definitive “how-to” guide for understanding how to spot opportunity and then capitalize on it. This practical resource for business leaders and managers shows exactly how the savvy few who rise to the top stay focused and alert.

The quest for the work and a career that's right for you - that's fulfilling and that you enjoy - is a process of discovery. It involves learning about yourself and finding out about the wide range of work and careers available. And it involves finding out how best to access the work or career you're interested in. Whether you have no idea what work or career you want to do or there's too many options and you can't decide, Career Finder will help you discover what's right for you and how to go about achieving it.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

El mundo de las ventas ha cambiado, pero muchas empresas, vendedores y emprendedores siguen usado tácticas viejas, o peor, no usan ninguna. Esta situación es más complicada en un entorno donde todos compiten por la atención de su cliente y si la logran, luego se encuentran en la lucha por precio. La venta disruptiva te mostrará no solamente cómo llamar la atención de tus clientes, sino cómo generar interés, presentar ofertas irresistibles y cerrar más negocios.

As executives build and nurture their organization's strategic agility in today's turbulent, uncertain business environment, the ability to lead strategic change has become more critical than ever. The Strategic Project Leader, Second Edition will help project managers lead with confidence in temporary, ambiguous team structures that execute risk-laden work in an increasingly agile project environment. The book provides practical guidance to help you move from project manager to service-based project leader.

Your success doesn't have to be a gamble. Phil Hellmuth Jr. is a New York Times best-selling author and 14-time winner of the World Series of Poker. His success isn’t a gamble - it’s the result of a daily practice of defining his goals and sticking to his personal code. In #POSITIVITY: You're Always in the Right Place at the Right Time, Hellmuth teaches you how to shift from being bogged down by hate to playing life like the pro that you are.

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

You have a great course idea…because you know how to get results. There’s just one problem. You don’t know how to price your course. Setting a course price feels risky. Pricing too low harms your bank balance and people might think it’s not valuable. Conversely, pricing too high may hurt sales. Asking your friends isn’t the answer. You need Dr. Lucas C. Marino, PMP, who is a serial entrepreneur in training businesses and co-founder of the Empire Builders Masterclass. Lucas helps entrepreneurs and authors launch and sustain online training products.

Transform the way you think about sales with “The Heart of Sales”—a groundbreaking guide that combines actionable strategies with profound insights to help you redefine success in the modern sales landscape. Written by seasoned sales expert Riley Morgan, this book moves beyond outdated tactics like the “hard sell” and “always be closing,” offering a fresh, purpose-driven approach to selling. In this transformative guide, you will discover how to: Build trust as your greatest sales asset. Let go of the fear of rejection and embrace resilience. Find fulfillment by aligning your ...

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.