Career Skills

The art of speaking can be systematically learned, and if you have the desire, discipline, and determination - not to mention one of the world's greatest presenters as your teacher - you too can become a persuasive and powerful speaker. Tracy reveals time-tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere - in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster.

If you’re not getting the respect, the money, or the opportunities you deserve, it’s time to tap into the power of communication. Whether you’re an introvert or extrovert, these tips will help you master your people skills and rapidly advance your career. And if you’re already a decent communicator, this book will skyrocket your life to the next level. Armed with the right knowledge and techniques, anyone can improve their communication skills, make their work life easier, and fast-track their success.

Are you experiencing a challenge that you wish to overcome? Do you want to discover your hidden survival skills? Do you have a goal you have yet to achieve? Would you like to discover your instinctive strengths? Listen to this audiobook to learn more.

This career development tool kit is for people who want to take charge of their own professional futures. Skills for Career Success maps the strategies and skills you will need to take responsibility for your own future. It provides an overview of career development basics, including how to write an Individual Development Plan (IDP) that is practical and useful to you. The core of the audiobook is an easy-to-navigate catalog of 51 critical skills, such as communicating clearly, adapting to situations, advocating for yourself, managing time, and selling your ideas.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill - it is the human edge that will make you unstoppable, irresistible, and irreplaceable - earning you that perfect rating, that fifth star.

Are the narcissists in your life making you miserable? Are you worn out by their constant demands for attention, their absolute conviction they are right (even when they’re clearly not), their determination to do whatever they want (regardless of the impact), and their baffling need to control everyone and everything around them? In this thought-provoking, sanity-saving audiobook, Thomas Erikson helps you understand what makes narcissists tick and, crucially, how to handle them without wearing yourself out in the process.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.

Want to learn how to make people laugh out loud? How to Make People Laugh is a book that targets regular comedians, such as you and me. It does not try to transform you into a professional comedian. Instead, it puts comedy in the spotlight of everyday life. With this book, you will learn techniques that you can easily incorporate at parties or even in regular banter with friends and colleagues.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

How YOU can earn five to six figures a month without a degree! What if you could comfortably pay for that $5 cappuccino every morning, without having to check your wallet first? Or if you could eat diner at your favorite restaurant more often than you'd have to worry about paying the bills? What if your job would only consist of sitting in front of a computer, working comfortably from home on your own schedule? No more everyday chores around the house, no more paying to go swimming when you have your own pool at home, imagine this ideal lifestyle right in front of you and imagine how you ...

In Difficult Conversations Don't Have to be Difficult, bestselling author Jon Gordon and veteran human resources professional and executive coach Amy P. Kelly deliver an inspiring new take on how to make tough workplace conversations an asset in building a stronger team and organization. The book, written as a business fable, follows Ruth, the CEO of a successful multinational company who has been instructed by her board to prepare her company for sale.

Success starts with a simple act: doing something new. It can be starting a new job or school, or moving to a new neighborhood. It can be meeting a prospective client or attending a networking event. To achieve anything in life, you have to put yourself out there, meet new people, and try new things. But sometimes we freeze.

Public speaking can be terrifying. For David Nihill, the idea of standing in front of an audience was scarier than cliff jumping into a thorny pit of spiders and mothers-in-law. Without a parachute or advanced weaponry. Something had to change.

In what doesn't sound like the best plan ever, David decided to overcome his fears by pretending to be a comedian called "Irish Dave" for one full year, crashing as many comedy clubs, festivals, and shows as possible.

People who are good at influencing and persuading know how to get things done. They turn crises into opportunities and opponents into allies, and they achieve much more by doing less. And the good news is that anyone can learn these skills.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

Grant Golliher is what some would call a “horse whisperer”, able to get a wild horse to calmly accept a saddle and a rider in just hours without the use of force. Through training thousands of horses, many traumatized or abused, Golliher was able to learn essential lessons about communication, boundaries, fairness, trust, and respect to foster more fulfilled relationships, and in turn, create a richer life.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

Over the next decade, all leaders will be augmented with some form of generative artificial intelligence, or GenAI. For the best leaders, this will mean dramatic improvement. For mediocre leaders, this will mean persistent confusion, distraction, and pretense. With futureback thinking—looking ten years ahead, then planning backward from future to next to now—this third edition of Leaders Make the Future shows how people can improve their leadership skills while expanding their human perspective.