Career Social

BE SEEN is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.

Having difficult conversations at work is a necessary discomfort. Instead of avoiding these conversations with your boss, colleagues, or direct reports, you need a strategy that won't leave you feeling like you were being talked at or ignored. The key to solving this problem starts and ends with changing the conversation. Recognizing that it takes two people to engage in meaningful conversation, Can We Talk? outlines what each contributor needs to do to achieve the best possible result.

Robert Greene is a master guide for millions, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.

Organized around a simple metaphor of a dipper and a bucket - already familiar to thousands of people - How Full Is Your Bucket? shows how even the smallest interactions we have with others every day profoundly affect our relationships, productivity, health and longevity. Coauthor Donald O. Clifton studied the effects of positive and negative emotions for half a century, and he and his colleagues interviewed millions of people around the world.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Discover the leadership secrets of the warrior who centuries ago shaped an aimless band of mercenary tribal nomads into the undisputed rulers of the ancient world-and who today offers timeless lessons in win-directed, take-charge management. Based on historical research-and filled with illuminating maxims-this essential guide offers the wisdom of a man who unified thousands, led the charge, kept the peace, picked his enemies wisely, and negotiated brilliantly.

Contrary to conventional wisdom about what makes a good negotiator - namely, being aggressive and unemotional - in Bring Yourself, Taheripour offers a radically different perspective. In her own life, and in her more than 15 years of experience teaching negotiation, she's found that the best negotiators are empathetic, curious, and present. The essence of bargaining isn't the transaction, but the conversation and human connection.

In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.

The future may still be unpredictable, but nowadays, disasters are not. We live in a time of constant, consistent catastrophe, where things more often go wrong than they go right. So why do we still fumble when disaster hits? Why are we always one step behind? In The Devil Never Sleeps, Juliette Kayyem lays the groundwork for a new approach to dealing with disasters.

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

What Was Your First Memory of Race? This opening question is the heart and soul of “Room at the Table.” The word equity is thrown around in multiple media outlets, corporations, and non-profits. Diversity, Equity, Inclusion… Many shy away from these terms, convinced that they already understand. In truth, these concepts are a mystery to most. It’s more important than ever to grasp the vital, far-reaching aim of the equity lens. What does this work look like? What does it sound like? What actions must equity leaders take to turn the future of leadership into a reality?

Are you too nice? Do your communications have an impact with those around the office? Are you truly advocating for yourself? Being a woman in the workplace can be a tough thing to navigate and have you second-guessing yourself and the decisions you make. Dr. Lois Frankel guides you through how to be an effective communicator and how this can help you in your workplace. Whether you want to learn just the basics, how to advocate for yourself, or how to navigate sticky situations, this book will give you the tips and tricks needed to be a more impactful communicator at your job.

Networking has garnered a reputation as a sort of necessary evil in the modern business world. Some do relish the opportunity to boldly work the room, but for many others, the experience is often awkward, or even terrifying. The common networking advice for introverts are variations on the theme of overcoming or “fixing” their quiet tendencies. But Karen Wickre, a self-described introvert who has worked in Silicon Valley for 30 years, tells you to embrace your true nature to create sustainable connections that can be called upon for you to get career assistance, advice, introductions, and lasting connections.

It’s the great paradox of the digital age, what Radha Agrawal calls “community confusion” - the internet connects us to hundreds, thousands, even millions of people, and yet we feel more isolated than ever, with one in four Americans saying they have zero friends to confide in. Where are our people? The answer is found in Belong, a highly energetic guide to discovering where and with whom you fit.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Our noisy world has trained us to think that those who get in the last word win, when in fact it’s those who know how to stay silent who really hold the power. STFU is a book that unlocks this power and will change your life, freeing you to focus on what matters. Lyons combines leading behavioral science with actionable advice on how to communicate with intent, think critically, and open your mind and ears to the world around you. Talk less, get more. That’s what STFU is all about.

Getting heard is a tricky business: It’s what you say and how you show up, filtered through your audience’s assumptions and biases—and maybe even your own. For women, people of color, immigrants, and queer folks, there’s often a dissonance between how you speak and how we collectively think powerful people should speak: like the wealthy white men who’ve historically been in charge. But, fortunately, the sound of power is changing.

From an award-winning New York Times investigative reporter comes an outrageous story of greed, corruption, and conspiracy, which left the FBI and Justice Department counting on the cooperation of one man.