Career Strategy

As the first woman to become Global Chief Marketing Officer (CMO) at SAP, the world's largest enterprise application software company, and named one of Forbes' Top 20 World's Most Influential CMOs in 2017, Maggie Chan Jones knows what it takes to reach the pinnacle of your career aspirations. She also knows firsthand the obstacles many women and underrepresented minorities encounter as they climb the corporate ladder. Raised by a widowed grandmother and a single mom in Hong Kong, Maggie left her family and friends, and immigrated to New York City at the age of 14 to pursue her dreams of ...

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions.

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

Attitude can make or break you and the people you lead. Good attitudes on a team do not guarantee its success, but bad attitudes guarantee its ruin. So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101.

Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy.

Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential-and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of and how to adopt their use in your organization.

¿Por qué tantos inversionistas regulares se están volviendo ricos con acciones de marihuana? La industria de la marihuana es la más popular en la Tierra en este momento...Y el mercado legal de la marihuana de los Estados Unidos se proyecta que se triplicará en tamaño en los próximos 3 años…Muchos que la adoptan temprano han hecho una pequeña fortuna con las jugadas correctas. Estas personas no estaban dentro de la industria tampoco. Ellos no tenían conexiones especiales con las empresas de marihuana. Ellos eran americanos regulares de clase media igual que tú.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.

The second global downturn in a dozen years is upon us - but do lessons learned during the Great Recession still apply? What must you and your business do, now, to ensure you come out the other side intact? Global Recession: Insights You Need from Harvard Business Review will help you understand the smartest ways to cut costs intelligently, find opportunities amid upheaval, and reshape your business to seize advantage in the upswing.

This special edition of A Book of Five Rings contains one hour of traditional Japanese flute (shakuhachi) and 43 minutes of music by traditional japanese ensemble. The music appears track by track at the end of the two and a half hour audiobook and is included as wonderful compliment to this dynamic and elegant listening experience. Legendary 17th-century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

Tus próximas cinco jugadas es una guía práctica y efectiva que te ayudará a pensar con mayor claridad y a conseguir tus objetivos profesionales más audaces.

In Secrets of the Great Rainmakers you'll learn how to outsmart the competition and set yourself apart from the pack. In over 50 interviews with industry leaders from a wide variety of fields, best-selling author Jeffrey J. Fox will share the proven techniques and hard-won wisdom that have helped great rainmakers get ahead, along with his trademark brand of counterintuitive insight and commentary that have made his books so popular.

In Ruthless Consistency, Michael Canic identifies the three surprising reasons most strategic change initiatives fail: Leaders unwittingly send mixed messages that demotivate their people and undermine those initiatives; leaders focus on what they do instead of what their people experience; and leaders are not as committed as they think they are or need to be. The book then introduces an intuitive yet comprehensive model for success.

Are you tired of slogging through your 9-to-5 job and are looking for a better, more lucrative source of income? You’re about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion – you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the U.S. alone.

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips.

The world changes continuously and rapidly. It's foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that's divorced from today's reality. That's why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces "Real-Time Strategic Planning."

Digital Marketers What Is Digital Marketing? Learn Digital Marketing & Acquire The Coveted Skills Used By High-Income Digital Marketers To Achieve 170% ROI Step By Step In Over $190 Billion Sector Digital marketing isn't magic, and you don't have to be a computer genius to excel at it. If you have a product or service that the market wants, you can effectively sell it via digital media by following the tactics outlined in this article. Digital Marketers does not showcase the newest trendy marketing strategies, digital or otherwise. Instead, this book covers core disciplines such as content ...