Career Strategy

Amid the turbulence of a global pandemic, worldwide social justice movements, and accelerated digital transformation, one thing is clear - work will no longer be the same. The Future of Work: The Insights You Need from Harvard Business Review will provide you with today's most essential thinking about creating a work-from-anywhere organization, harnessing AI as part of your team, creating an inclusive culture, and building a purpose-driven organization.

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Big Bang Disruptions are new products and services that enter the market better and cheaper than established products, seemingly overnight. Larry Downes and Paul F. Nunes offer critical insights and strategies companies are using not just to protect themselves but to create and appropriate disruptive innovations for themselves. The authors detail the four stages of big bang innovation and show leaders how to see disruptions headed their way - and take action before it’s too late.

A business lives, dies, and thrives on its talent. Whether it’s W-2 employees, freelancers, gig workers, AI bots, or a mix of all of the above, every business has to get its workforce right if it wants to remain at the top of its industry. Any company with the right people with the right skills in the right place at the right time will have the ultimate edge over its competitors. And that means few areas deserve as much priority as workforce planning and talent management.

Corporations are the most powerful entities on the planet. Unfortunately, many have had a long record of unprecedented and unbridled environmental degradation, social transgressions, and governance secrecy. Since by law they are beholden to their shareholders, some philanthropic trusts, pension funds, and other institutional investors have used shareholder advocacy to press for changes in corporate policy. But individual investors have largely been silent, thinking themselves powerless.

There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Leadership Strategies and Tactics Guidebook for Leaders, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style and what you need to do to enhance your leadership.

Transform your business into a High-Value Asset, ready for expansion or sale. Are you a business owner striving to grow your company or prepare it for a lucrative exit? This book is your comprehensive guide to achieving both goals with confidence and clarity.

To have the job of your dreams and to be chosen among the others, it is necessary to know the secrets of the process of the interview and therefore, to have the right attitude. Too often, the failure comes from the lack of knowledge of the techniques and the lack of correct preparation. Even if you have failed sometimes, even if you think you can't do it, with this book, you can understand how to get the job of your dreams and don't miss precious opportunities.

In Leading Winning Teams, veteran Major League Baseball coach and internationally recognized speaker Trent Clark delivers an inspirational and exciting new discussion of how to build and lead a winning organization. You'll dive deep into insightful lessons on leadership, teamwork, motivation, strategy, and more as you explore how to overcome the challenges and adversity that lie on the road to ultimate victory and success.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

In the age of Google, your customers are searching. Will they find you? In today’s searching world, customers turn to online search engines first. Yet many companies simply don’t realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped.

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground - throwing yourself into a firestorm change - and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

The literature of ideas. When author Pamela Sargent used those words to describe science fiction in 1975, the genre had exploded into the literary mainstream. As a literature of ideas, science fiction has proven to be a powerful metaphor for the world around us, offering a rich tapestry of imagination through which to explore how we lead, how we think, and how we interact. To Boldly Go assembles more than 30 writers from around the world to help us better understand ourselves through the lens of science fiction.

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

The Bet: An Entrepreneur’s All-In Strategy to Win in Business is a one-of-a-kind road map for an entrepreneur's business, filled with inspiring and sometimes funny anecdotes from Jay's own life that show how entrepreneurial endeavors require a certain spirit, drive, and intelligence to make it in the competitive world that is business. True entrepreneurs like Jay will only become motivated by his life, his lessons, and his passion to help others grow.

In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results).

Have you been finding it difficult to use vital Facebook features? Would you like to know how to pinpoint your most profitable audiences through Facebook advertising? Would you like to also know how to build your personal brand and reach out to new customers? It is no longer news that social media marketing is the "in-thing" if you are indeed looking to build your business brand and maximize sales. Facebook Advertising by Luke Harris is the best audiobook that contains information on how you can use social media marketing to optimise your Facebook page.

A Arte da Guerra é a bíblia dos estrategistas. Sai do universo militar para conquistar o mundo político e empresarial. Há mais de 2.500 anos, o general chinês Sun Tzu compilou os personagens filosóficos que sintetizam estratégias eficientes. Mistério, dissimulação, astúcia e surpresa são os pilares deste tratado. Um livro profundo, repleto de metáforas, que encanta e intriga os estudiosos no mundo todo.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.