Career Strategy

Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.

Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

According to conventional wisdom, innovation is best left to the dynamic entrepreneurs of the private sector, and government should get out of the way. But what if all this was wrong? What if, from Silicon Valley to medical breakthroughs, the public sector has been the boldest and most valuable risk taker of all?

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

Digital Marketers What Is Digital Marketing? Learn Digital Marketing & Acquire The Coveted Skills Used By High-Income Digital Marketers To Achieve 170% ROI Step By Step In Over $190 Billion Sector Digital marketing isn't magic, and you don't have to be a computer genius to excel at it. If you have a product or service that the market wants, you can effectively sell it via digital media by following the tactics outlined in this article. Digital Marketers does not showcase the newest trendy marketing strategies, digital or otherwise. Instead, this book covers core disciplines such as content ...

In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

Like it or not, how you present yourself plays an important role in your career success. But what if you are ready to upgrade your image to support your career ambitions, but feel stuck in a rut, or don’t even know where to start? In Look Like the Leader You Are, workwear stylist Lizzie Edwards enables you to create an effortless and stylish work wardrobe that works by sharing her proven seven Rs process.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

You are not alone. Finally, here is a book that gets to the heart of what professional women really want. You have had enough of 60-hour workweeks, the day care dash, and the vacations that never get taken. You want to work, but on your own terms. Women have power. In Womenomics, journalists Shipman and Kay deal in facts. Companies with more women managers are more profitable and report higher levels of employee satisfaction.

An accessible, light-hearted exploration into game theory. Haim Shapira describes what it is, why it is important, and how it can help us in our daily lives. This audiobook provides many humorous anecdotes and insightful examples of how our daily lives are affected by game theory. Game theory is the mathematical formalization of interactive decision-making - it assumes that each player's goal is to maximize his/her benefit, whatever it may be. Players may be friends, foes, political parties, states, or any entity that behaves interactively, whether collectively or individually.

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

¿Por qué tantos inversionistas regulares se están volviendo ricos con acciones de marihuana? La industria de la marihuana es la más popular en la Tierra en este momento...Y el mercado legal de la marihuana de los Estados Unidos se proyecta que se triplicará en tamaño en los próximos 3 años…Muchos que la adoptan temprano han hecho una pequeña fortuna con las jugadas correctas. Estas personas no estaban dentro de la industria tampoco. Ellos no tenían conexiones especiales con las empresas de marihuana. Ellos eran americanos regulares de clase media igual que tú.

David Portney teaches you how to ace difficult job interviews.

Some say business strategy is 50 percent art and 50 percent science. The truth is probably closer to 65 percent art and 35 percent science, but the science of strategy remains critical. While art must be developed from within, science can be taught - and it forms the foundation of any business strategy. In The Strategy Mindset, strategy consultant, author, and internationally renowned speaker, Dr. Chuck Bamford, provides a simple yet practical guide to creating corporate strategy using well researched and battle-tested approaches.

Becoming the Boss is a brisk, tech-savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders - and shows young professionals how to rise in their own careers.

Management teams and boards are facing disruption on all sides, from morphing customer preferences to the COVID pandemic to climate change. At the same time they are floundering in strategy confusion with too many concepts and not enough clarity. In this book, strategy expert and regular Harvard Business Review author Graham Kenny releases managers and directors from their strategy haze. His simple and effective framework allows managers to navigate the current maze of ideas and approaches and maximize their competitive advantage.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.