Career Strategy

Penguin presents the audiobook edition of Leaders by General Stanley McChrystal, Jeff Eggers and Jason Mangone, read by Paul Michael. Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the corporate clients of the McChrystal Group. In this follow-up to his best sellers My Share of the Task and Team of Teams, McChrystal explores what leadership really means, debunking the many myths that have surrounded the concept. He focuses on 13 great leaders, showing that the lessons we commonly draw from their lives are seldom the correct ones.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy, but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.

Farming’s number one mental barrier is entitlement. We inherit farms from our grandparents and just assume we’ll gift it to our grandchildren. Just because your family had a successful farm 10 years ago doesn’t mean you’ll still be farming in 10 years. In order to still be farming in 2040, you’ve got to assume that you are the underdog! Armed with this mindset and the three tools in this book, your family can implement radical changes that gives you the competitive edge that bulletproofs your farm against anything.

As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology, and fierce competition, the how of business—also known as organizational culture—can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and master coach Dr. Shahrzad Nooravi shares three models for driving a strong culture.

Drawing from his many best-selling books and years of experience mentoring, John Maxwell offers Equipping 101, a concise collection of time-tested principles on how to equip those around you for service.

Lessons & Learnings from a career journey spanning the U.S. Marines, silicon valley, and the executive board room, that will help you accelerate yourself, your business and your career! Oh how todays terminology confounds us. Terms like accurate self-assessment, effectiveness, efficiency, lean, six-sigma, executive presence, leadership-by-example, empathy, DEI, resiliency, balance, etc., can be overwhelming at times, and thus are misused or mis-applied frequently, regardless of how far you've progressed along your career path journey, or what outcomes you have achieved so far. One thing I ...

Trata sobre cómo conectarse con otros, cómo alentar a los que nos rodean y cómo ser mejores oidores. Relaciones 101 es el instrumento perfecto para quien desee mejorar sus relaciones con los demás.

Kip Tindell, the founder and CEO of The Container Store, reveals the seven secrets to keeping both customers and employees happy and all fully engaged. In Uncontainable, Tindell reveals his approach for building a business where everyone associated with it thrives through embodying the tenets of conscious capitalism. Tindell's seven foundation principles are the road map that drives everyone at The Container Store to achieve the goals of the company.

The trading market has no “one-size-fits-all” key. Some traders think they can simply purchase Forex trading programs and similar to an ATM. This is an actual market, and it is the biggest financial market worldwide, so you have to regard it like that. It is possible to learn to trade, however, the experience has to be acquired. It is developed personally through individual effort and comprehension. It does not just happen in one day. Like any other profession, trading also requires commitment.

First identified by journalist Jeff Howe in a June 2006 Wired article, “crowdsourcing” describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise - it’s talented, creative, and stunningly productive. Crowdsourcing activates the transformative power of today’s technology, liberating the latent potential within us all. It’s a perfect meritocracy, where age, gender, race, education, and job history no longer matter.

The Strategy Implementation Gap is a guide for executives on how to have a sustainable approach to the right people doing the right things in the right way to achieve the right results.

Throughout history, the concept of command—as both a way to achieve objectives and as an assertion of authority—has been essential to military action and leadership. But, as Sir Lawrence Freedman shows, it is also deeply political. Military command has been reconstructed and revolutionized since the Second World War by nuclear warfare, small-scale guerrilla land operations and cyber interference. Freedman takes a global perspective, systematically investigating its practice and politics since 1945 through a wide range of conflicts.

Balanced scorecards and operational dashboards measure organizational performance, and Microsoft Excel is the tool used worldwide to create these scorecards and dashboards. This book covers time-proven step-by-step processes on how to guide executive teams and managers in creating scorecards and dashboards. It then teaches Excel developers how to create those scorecards and dashboards. This is the only book that converts theory into practice.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!

Transform your business into a High-Value Asset, ready for expansion or sale. Are you a business owner striving to grow your company or prepare it for a lucrative exit? This book is your comprehensive guide to achieving both goals with confidence and clarity.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.