Career Strategy

Con base en su gran experiencia como Engagement Manager de McKinsey, Shu Hattori presenta consejos probados y rigurosamente seleccionados que te darán la ventaja necesaria para elevar tu perfil y llevar tu carrera al siguiente nivel.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves. Stevens attacks conventional marketing strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away.

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

On April 10, 1966, a crowd of 10,000 farm workers and supporters gathered at the California state capitol to celebrate victory in one of the most significant strikes in American history - one that made Cesar Chavez famous as leader of the National Farm Workers Association (NFWA), which later became the United Farm Workers (UFW). Marshall Ganz tells the story of the UFW's ground-breaking victory, drawing out larger lessons from this dramatic tale.

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Ever since strategy gained currency as an organizational concept in the 1960s, there's been confusion about how to define it. Strategy isn't a detailed plan of action. Nor is it a corporate vision or an objective or a mission statement. Strategy is not what to think. It's how to think. Most books on strategy focus on external strategy: competition with rivals in business or overcoming the enemy on the battlefield. This book is different.

Rainer Maria Morita is proud to reveal, for the first time, the breakthrough interview methodology - Peak Performance Interviewing for Executives. The goal is to win C-suite job interviews at the $200K-$1 Million level. Worldwide it has gained great popularity among thousands of job seekers who owe their career advancement and job interview success to this technique. Bestseller author Rainer Morita distilled the essence of what drives ultimate job interview success in this short book with one goal in mind - help you be # 1 in interviews and get you the job offer.

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland-armed with insights from some of today's top minds in business, tech, and social justice-offer a pragmatic, people-centered approach to change.

A quick-and-easy guide to core business and career concepts - no MBA required. The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses. In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of best practices into tedious listening that would put even a CEO to sleep. From hiring and firing to strategizing and calculating revenues, Negotiating 101 is an easy-to-understand road map of today's complex business world.

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

For many organizations, the word strategy conjures up endless ideas, concepts, and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making, and hampers the quality of the decisions that finally emerge.

Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, and concise, this audiobook skips the theoretical exposition to get right to the point - how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You'll find the answers here.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

Every executive acknowledges the importance of having a business strategy, but when it comes to creating and implementing a strategy for their organization, the “how” and “what” of strategic planning becomes elusive.

Michael Porter’s succinct summary of his landmark book Strategy, considered the best book on strategy of all time.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.