Career Strategy

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory - and by inventing exciting new products that competitors could not replicate.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example.

What if your small family daycare could run as if you had a full-time team of childcare professionals working for you? That's exactly what you could have after implementing the knowledge found in this series. I'm going to teach you how to set yourself apart as a quality family daycare provider that is better than the largest childcare center in your area. The goal is to get your business stable. It will be ready to duplicate, expand it into a larger childcare center, or just have someone else take over for you, if you prefer.

Are you just getting started in social media marketing? Want to learn how to turn likes into leads? Ready to take your social media game to the next level? It’s official, every single business or brand in the world needs a social media strategy, right now. But although Youtube, Facebook, and Instagram are all marketing goldmines, it’s tough work trying to figure out which platform to focus on. This is where the Social Media Marketing Success Strategy Workbook can help you!

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

A lean strategy is about gaining a competitive edge by offering better quality products at competitive prices and making a sustainable profit by eliminating waste through engaging employees in discovering deeper ways to think about their own jobs and smarter ways of working together. In its current form, lean has been radically effective, but its true powers have yet to be harnessed. The Lean Strategy harnesses that power and delivers a new way of creating value from lean.

The age of competitive strategy may be past. Sophisticated managers are learning that handsome returns come directly from superior strategic execution - not strategic planning. Their method: hustle and get it right.

Change is happening more quickly and with more widespread ramifications than ever before. Catalyst is the spark leaders need to understand these emerging forces and to build adaptive organizations that will excel in the rapidly evolving environment.

There are a lot of right leadership strategies and techniques our leaders have been using throughout history. In Leadership Strategies and Tactics Guidebook for Leaders, you will uncover the secrets to exceptional leadership. The books are designed to get you thinking about your own leadership style and what you need to do to enhance your leadership.

We are all crazily busy. Yet many of us know that we still need to take the time to learn how to get better. Better at productivity. Better at achievement. Better at running our minds and bodies in the optimum way to enhance our rate of success. So how can we fulfil our potential when there's so much else to do? Win Fast offers succinct, proven strategies in no-nonsense language to help us rise to a new level in our personal and business lives, to be more productive and efficient and to exceed our goals.

In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and to avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done.

A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

Explore the captivating story of Julius Caesar, the military genius and political mastermind whose actions reshaped the Roman Republic and laid the foundations for the Roman Empire. Julius Caesar was a figure of immense ambition and strategic brilliance, and a complex personality who blended political acumen with unmatched military prowess. This book lets you look into Caesar's life in more detail, exploring his motivations, explaining his rise to power, and considering his enduring legacy. From his early days in Rome to his dramatic assassination, Caesar's journey is a testament to the ...

It is not if you need to have a presence online, it is how? How do you want to be known online? Because it is assumed you are already online or will be. If you don’t have an online presence in today’s world, it is as if you don’t exist. Therefore, being online is crucial for your brand, company, product, or service. It is a fact that people search online about a product or service before making a purchase. Therefore, if they cannot learn more about your product or service, then you most likely will not have those individuals as your customers.

Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody, led by its fearless managers and three superheroes - StrategyMan, Innovatara, and Purposeidon - it will summon all of its strategic thinking powers.

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist.

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

Struggling with an ingrained negative attitude? There's real hope for you! You can change and become a winner. You can develop the attitude of mind which brings peace, courage, and success.