Career Strategy

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence. This framework is the G.R.I.T. Marketing Method created by Christina Del Villar.

This helpful and compact guide will help you look at your organization with fresh eyes so you can spot any blocks and barriers that may interfere with the happiness of those who work for you. Part of a series of audiobooks looking at healthy work practices and strategies for success, Building an Organizational Well-Being Strategy will provide you with a range of powerful interventions that you can use to enhance well-being in your business and make it a healthier and happier pace to work.

Welcome aboard the voyage to personal empowerment and mental well-being through the mastery of self-talk! This book isn't about fleeting motivation; it's about long-term change – providing you with actionable tools and strategies that will be your unwavering companions on this transformative journey. The science behind self-talk and its incredible influence on your life's narrative…including a helpful self-assessment so you can analyze your own current self-talk.

Stock market investing has been around for a long time. It has become a matter of controversy, as many individuals and corporate organizations carry different narratives of their experience in trades at some point in time. Given the versatility of the stock exchange market, it is as easy to win big as it is to lose drastically if the market undergoes some bad times. Are you ready to take the risk? Have you prepared yourself in the field of trading options? Be a millionaire now with the guidance of this book!

Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things. Be the Best at What Matters Most is about the one essential strategy for those who are or want to be business leaders, entrepreneurs, owners, or managers. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high-quality performance, consistency, and relentless improvement.

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Stop wasting time with directional trading and start now to discover advanced option strategies by dramatically increasing your earning opportunities. Option trading allows you to limit potential losses on your capital by building potentially unlimited gain strategies. With options trading, you can better control the risk and decide to build non-directional positions that allow you to earn as time passes or volatility changes.

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

If you’re reading this, you’re probably not on law review. That’s OK, many of the profession’s most-successful lawyers graduated near the bottom of the class. Law school grades are the principal metric used by hiring professionals―but they’re not the only one. If your grades aren’t what you’d hoped for, then you’ll need to grab the attention of hiring professionals some other way. This book will show you precisely how to do it. NOW is the time to start creating an impressive, attention-grabbing, job-getting resume. If you read this book, you’ll learn powerful new ...

Knowing how to negotiate and persuade your client or boss to say yes to what you want is no longer difficult, if you follow the step-by-step strategy in this guide to position yourself in a win-win situation. Unlike other guides, this one will provide key negotiation and persuasion techniques to start right away to strengthen your ability to influence people to achieve your desired outcome with greater success.

Angela Marie Hutchinson has a fairly simple motto: dreams don't happen, dreams are made. Rather than admit defeat, Angela herself made her dreams of making a movie a reality by pushing forward despite each "no", "pass", and negative thought that came her way! Using her 12-step approach, those dreams you keep hearing "no" on - those plans that never seem to come to fruition - can finally be realized.

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

Imagine if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard. The Microsoft Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to once again become a leading tech innovator.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. In this book, the authors draw on their extensive experience with scorecard projects to provide a step-by-step method for introducing the Balanced Scorecard into an organization. This book will provide senior and operational managers, consultants, and business academics with a comprehensive view of emerging Balanced Scorecard practice supported by both business advice and a theoretical foundation.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

Gripping and darkly comic, Breaking Twitter takes listeners inside the battle between one of the most intriguing, polarizing, influential men of our time – Elon Musk – and the company that owns our world’s best hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this is the full story from all sides.

You can make money from home, and it's not even that difficult! With the help of this audiobook, you'll finally be able to take control of your life much sooner than you ever thought possible! Whether you simply want more free time to spend with your family or you want to become a digital nomad, traveling from country to country doing whatever you want, this audiobook will give you the knowledge needed to do just that.