Cognitive Science

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.

From the author of the New York Times bestseller Mind Wide Open comes a groundbreaking assessment of popular culture as it's never been considered before: through the lens of intelligence. Forget everything you’ve ever read about the age of dumbed-down, instant-gratification culture.

How does a neural network become a brain? While neurobiologists investigate how nature accomplishes this feat, computer scientists interested in AI strive to achieve this through technology. The Self-Assembling Brain tells the stories of both fields, exploring the historical and modern approaches taken by the scientists pursuing answers to the quandary: What information is necessary to make an intelligent neural network? As Peter Robin Hiesinger argues, "the information problem" underlies both fields.

We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions, and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselves.

Utilizing the linguistic insights of her “witty and brilliant” (Blyth Roberson, author of America the Beautiful?) first book Wordslut and the sociological explorations of her breakout hit Cultish, Amanda Montell now turns her erudite eye to the inner workings of the human mind and its biases in her most personal and electrifying work yet.

For many people who have trouble sleeping, each night is an anxious odyssey where getting a good night’s sleep feels like a battle to win rather than a basic biologic process. Hello Sleep is a guide for people with insomnia to help them shift their relationship with sleep, so that it stops being a battle and starts being enjoyable and natural again. It is a practical, self-guided tour through evidence-based interventions for chronic insomnia.

Best-selling author Mark Sloan is the creator of the popular blog Endalldisease, which delivers evidence-based health information and has helped tens of thousands of people get healthy. After losing his mother to cancer at age 12, Mark has committed his life to finding safer and more effective therapies for diseases of all kinds. Methylene Blue is your ultimate guide for understanding what disease is, what disease isn’t, and how to use methylene blue to dramatically enhance your health and quality of life.

Whether you load your iPod with Bach or Bono, music has a significant role in your life - even if you never realized it. Why does music evoke such powerful moods? The answers are at last becoming clear, thanks to revolutionary neuroscience and the emerging field of evolutionary psychology. Both a cutting-edge study and a tribute to the beauty of music itself, This Is Your Brain on Music unravels a host of mysteries that affect everything from pop culture to our understanding of human nature.

Best-selling author Theresa Cheung joins forces with cognitive neuroscientist Julia Mossbridge, PhD, Director of the Innovation Lab at The Institute of Noetic Sciences (IONS), to reveal revolutionary new research showing that sensing the future is possible. They also provide practical tools and techniques you can use to develop your own powers of precognition.

An instant best seller that is poised to become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes". He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.

Immerse yourself in the mesmerizing journey of cognitive enhancement with "Brain Boost," your ultimate companion into the labyrinth of human intellect. This eBook serves as a stepping stone towards self-improvement, guiding you through scientifically-proven strategies designed to rejuvenate and reinvigorate your mental capabilities. Kick start your journey into the enticing world of neuroplasticity, with introductions to the concepts and the pressing importance of mental fitness. Avail an in-depth dive into the fascinating realms of aging brains, memory enhancement, and the power of brain-...

"Zen Benefiel, literally, takes us with him on his journey from drums to conundrums. His mind is facile as he weaves a narrative ranging from deep within the esoteric/ufology subculture to lessons of marriage, family, and business life. He draws upon archetypal psychology with a particular appreciation for the creative godhead archetype. If you read this book with an open heart, you may find yourself discovering new vistas of your own." ~Jeffrey Mishlove, PhD Host, New Thinking Allowed YouTube channel 'Stubbing My T.O.E on Purpose' by Bruce 'Zen' Benefiel is a thought-provoking and ...

More than 100 years ago, the American philosopher William James wrote that the knowledge that we must die is "the worm at the core" of the human condition - a universally shared fear that informs all our thoughts and actions, from the great art we create to the devastating wars we wage.

Why do you love? Why do you lie? What makes you happy? Every thought you have comes from one place: your brain. But what makes it tick? How much of it have we decoded, and how much of it remains an impenetrable mystery? Join author and cartoonist Jorge Cham and neuroscientist Dwayne Godwin on a deep dive into the fascinating world of the human brain, in which they will explore questions such as: What is consciousness? Where is you in the brain? And do we have free will? All while illuminating everything we know (and DON’T know) about one of the most complex objects in the known universe.

Would you like to learn more about mindfulness, but you don’t want to read the same old information you can find in other sources? Are you interested in turning your life around and figuring out how to stay in the present rather than worrying about work or other tasks at inopportune times during the day? Then you should pick up this book! It contains ways that you can stay focused and in the present when you’re at work, and when you’re at leisure with your kids or by yourself. You’ll find both conventional and unconventional ways to practice mindfulness so that you can find a ...

There's no one-size-fits-all model for the important decisions that can alter the course of a life, an organization, or a civilization. But Farsighted explains how we can approach these choices more effectively and how we can appreciate the subtle intelligence of choices that shaped our broader social history.

If you want to understand how improve decision making and find out what are the mental models, then keep reading...Do mental models affect an individual’s behavior? This audiobook shows how mental models are intertwined with decision making which is essential for business planning. Mental models are important for: Productivity, professional success, greater happiness, critical thinking, and decision-making. Focus on what really matters, and make complex decisions with speed and confidence.

Your brain responds in a predictable way when it encounters new or difficult tasks. This unique book teaches you concrete techniques rooted in cognitive science that will improve the way you learn and think about code. Learn how to optimize your brain’s natural cognitive processes to read code more easily, write code faster, and pick up new languages in much less time. This book will help you through the confusion you feel when faced with strange and complex code, and explain a codebase in ways that can make a new team member productive in days!

When it comes to setting and achieving your goals, how you think influences what you do. Whether developing a sustainable relationship with food, jump-starting a new fitness routine to shoot for a certain number on the scale, or tackling a health issue, mindset is key to meeting your goals—but it can also often be the most neglected element in any attempt to change behavior. While you might know what you want to do, the key to success is understanding why you want to do it, and how you make a plan that works for you in the long term.

“There is no good reason why human societies should not be described and explained with the same precision and success as the rest of nature.” Thus argues evolutionary psychologist Pascal Boyer in this uniquely innovative book. Integrating recent insights from evolutionary biology, genetics, psychology, economics, and other fields, Boyer offers precise models of why humans engage in social behaviors such as forming families, tribes, and nations, or creating gender roles.