Computer Business

The Entrepreneur's Edge is the ultimate guide for small business owners and entrepreneurs who want to harness the power of artificial intelligence, cybersecurity, and augmented/virtual reality to fuel growth and innovation. This all-in-one resource equips you with the knowledge and tools to navigate these transformative technologies with confidence.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader.

Artificial intelligence has become an inherent part of our everyday life, and whether we admit it or not, at times, it seems to know too much about us. You are about to find out and be amazed at how well companies have integrated AI in all their services in an attempt to make your life more comfortable. But artificial intelligence is responsible for so much more than just adding comfort to your everyday life.

In A Leader's Guide to Cybersecurity, Thomas Parenty and Jack Domet, who've spent over three decades in the field, present a timely, clear-eyed, and actionable framework that will empower senior executives and board members to become stewards of their companies' cybersecurity activities. Filled with tools, best practices, and strategies, A Leader's Guide to Cybersecurity will help boards navigate this seemingly daunting but extremely necessary transition.

Best-selling author and lifestyle design expert Jonathan Green is finally ready to share the blueprint he used to escape the prison of poverty, debt, and office politics that still hold so many people imprisoned. He's not content with just sharing a few ideas - instead this traveling renegade is taking aim at every roadblock that keeps people from achieving their goals.

Are you utilizing AI in your marketing but unsure if you’re maximizing its potential? Wondering how to scale AI (artificial intelligence) marketing across your enterprise? If you answered "yes" to any of these questions, this book is for you. Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

Imagine a future where your money works for you, tasks run on autopilot, and you focus on what matters. Welcome to AI Cashflow Revolution, the ultimate guide to transforming your finances, productivity, and life with AI.

ChatGPT for Business is a practical guide to transforming any organization—startup, agency, or enterprise—into an AI-first company. It teaches listeners how to integrate ChatGPT across marketing, sales, support, HR, and operations to increase productivity, automate workflows, and unlock new revenue streams. The book goes beyond basic prompting and explores advanced strategies like building AI agents, deploying Custom GPTs, and creating intelligent systems that scale.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

Written and read by the man whose resumé boasts "Inventor of the World Wide Web," Weaving the Web is the not-to-be-missed story of how the Internet came to be and where its creator thinks it's going.

The digital revolution has transformed the world of media, upending centuries-old companies and business models. Now, it is restructuring every business, every job, and every sector of society. Yet the biggest changes are still ahead. To survive, every industry and organization will have to transform itself in multiple ways. O'Reilly explores what the next economy will mean for the world and every aspect of our lives - and what we can do to shape it.

Steven Johnson, an acknowledged best-selling leader on the subject of innovation, gathers essays, interviews, and cutting-edge insights from exciting field leaders. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former chief software architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

A Guide to Navigating the Creative Landscape with AI Imagine a future where your artistic muse is a digital whiz, a partner in creative crime-fighting. That's the world this book explores! We delve into the exciting possibilities of AI, not as a replacement for human creativity but as a supercharged sidekick. Think email-assassinating AI freeing you to focus on crafting masterpieces or AI composers crafting music that adapts to the mood of the audience. We explore the potential pitfalls, like AI perpetuating hidden biases, and how to navigate the ethical landscape responsibly. But most ...

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

A new edition of the number one book in the human computer interaction field! This book seeks to chart the technology-fueled changes taking place in the field of corporate governance and describes the impact these changes are having on boards and the enterprises they govern. It also describes what the future could look like once companies truly embrace the power of technology to change governance. Additionally, this book will provide a set of "suggested action steps" for companies and their boards focused on ways they can leverage technology tools to enhance governance immediately.