Computer Business

John Seely Brown and Paul Duguid show us how to look beyond mere information to the social context that creates and gives meaning to it. Arguing elegantly for the important role that human sociability plays, even - perhaps especially - in the digital world, The Social Life of Information gives us an optimistic look beyond the simplicities of information and individuals.

I have taken many students from feeling confused and doubtful to clear and confident. One of my students got working with me shortly after starting his podcast. Within his first six months, he had over 30,000 downloads! In Podcasting Marketing, you'll discover how to organically grow your subscribers in the thousands; how to use social media to grow your listeners on autopilot through positive ecosystems; 11 tricks to skyrocket engagement in your community; how to optimize your podcast for growth with analytics; and more.

High performing organizations see better results than their contemporaries and have more satisfied employees. This book clarifies this unique point in history where key technologies like AI, collaboration platforms, and low code development have converged to transform project and work management and provides practical strategies for seizing this moment to become a higher performing organization with happier people. In the ever-evolving landscape of business and technology, project management stands as a critical pillar, orchestrating the rhythm of progress and innovation.

In Defying Reality, David M. Ewalt traces the story of virtual reality from ancient amphitheaters to Cold War military laboratories, through decades of hype and failure, to a 19-year-old video game aficionado who made the impossible possible. Ewalt looks at how businesses are already using this tech to revolutionize the world around us, and what we can expect in the future. Ewalt offers a unique perspective on VR. With firsthand accounts and on-the-ground reporting, Defying Reality shows how VR will change our work, our play, and the way we relate to one another.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, deeply compromising our privacy, autonomy, agency, and even our humanity. In Our Next Reality, two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and gives guidance on how to aim for the best future we can.

When businesses try to "do AI", they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is - and what it is not - and the problems it can truly solve.

With easy-to-follow steps and examples, you'll learn how to maximize your profits and grow your business. This audiobook offers insights into using Google BARD AI to achieve success, from finding your niche and creating high-quality content to building an engaged audience and scaling your business.

In this audiobook, you will discover various tried and tested ways of using Facebook Ads and Instagram influencers to build a captivating social media business profile. You will find out how to set up your first successful Facebook ad, understand how to measure your successes with the metrics available at your disposal, leverage on Instagram influencers to make sales, use Instagram marketing, and learn a whole lot more to take your digital marketing game to the next level!

You don’t need to be a programmer to build powerful apps, launch stunning websites, or automate online businesses. No-Code App Development for Beginners: Build Websites, Automations, and Online Businesses Without Writing Code is the ultimate beginner’s guide to creating digital products and launching ventures—without touching a single line of code.

This exclusive bundle combines the power of "Building Your Money Machine with ChatGPT" and the "ChatGPT Side Hustles Bible" to give you everything you need to succeed in the fast-evolving world of AI and online business. Whether you're an entrepreneur, a freelancer, or someone looking to boost your income, this book set is your all-in-one solution to leveraging ChatGPT for financial success.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

The launch of ChatGPT in November 2022 threw the entire business world into disarray. Not many businesses were prepared for a technological shift that was so sudden and drastic. Moreover, similar to the early days of the World Wide Web, the Artificial Intelligence revolution also comes with a fair share of hype. The overwhelming developments in the field of Artificial Intelligence, coupled with the mushrooming of AI firms, tools, and platforms, are enough to baffle even the most astute marketing managers.

The Future of Work Now is more than a guide. It's a roadmap for understanding and navigating the changes sweeping across workplaces worldwide. It's an essential listen for business leaders, HR professionals, and employees who are navigating these changes, offering insights, case studies, and practical strategies for adapting to the evolving world of work. As we stand at the crossroads of a new work era, this book serves as a beacon, illuminating the path to a future where AI and hybrid models redefine what it means to work and succeed.

One in three American workers is now a freelancer. This “gig economy” - one that provides neither the guarantee of steady hours nor benefits - emerged out of the digital era and has revolutionized the way we do business. High-profile tech start-ups such as Uber and Airbnb are constantly making headlines for the disruption they cause to the industries they overturn. But what are the effects of this disruption, from Wall Street down to Main Street? What challenges do employees and job seekers face at every level of professional experience?

In this bold, optimistic book, the authors of the best-selling Big Data show how humans have a unique cognitive ability to frame - to create mental models that allow us to spot patterns, make predictions and grasp new situations. While computers may now excel at reasoning and judgement, framing is unique to humans. This book is the first guide to mastering an essential skill for the 21st century.

לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.

To determine the health, efficiency, and capacity of their systems, leaders need solutions they can act on. Yet, many technology leaders lack real insights into the health of their technology environment at the organizational level. In a refreshing shakeup of the status quo, DeBow’s book equips IT executives with actionable solutions for managing and monitoring technology health so they can maximize the efficiency of the enterprise’s entire tech stack and deliver measurable value to the bottom line.

Richard Browning’s story is one of groundbreaking innovation. Building an aviation business from his garage, he has invented a whole new form of personal flight - a fantasy previously reserved for the pages of science fiction. His iconic jet suit has captured the imaginations of millions around the world, triggered ongoing developments in technology and engineering, and inspired a new generation of creative minds to pursue their dreams.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.