Computer Business

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Master the art of AI prompts and unlock your potential. This essential guide transforms how you interact with AI, whether you're an entrepreneur, writer, marketer, or tech enthusiast. Learn to harness AI tools like ChatGPT, Claude, and Midjourney to elevate productivity, creativity, and efficiency.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Twice a year in the heart of Silicon Valley, a small investment firm called Y Combinator selects an elite group of young entrepreneurs from around the world for three months of intense work and instruction. Their brand-new two- or three-person start-ups are given a seemingly impossible challenge: to turn a raw idea into a viable business, fast.

Generative AI is our future, and with this action-filled guidebook, you can lift your organization to the next level.

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

Introducing the definitive guide to AI business transformation, The ChatGPT Advantage: Transform Your Business with Artificial Intelligence. This exclusive guide is more than audiobook—it's your ultimate roadmap to the AI-driven future of business. Discover a trove of actionable insights, practical advice, case studies, and step-by-step tutorials that will prepare your company for unparalleled success in the age of AI.

You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using gen AI for high-level work—problem-solving, driving innovation, strategic thinking, and dozens of other applications. Managers who develop their generative AI capabilities will soon be leaping ahead of those who don't. Fortunately, you can start today and see immediate results. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, and case studies to accelerate and improve countless aspects of your work.

Let Go is Pat Flynn's touching memoir about overcoming adversity through a commitment to pursuing your own path. Pat's story chronicles the extreme highs and lows he faced as an ambitious and hardworking architect. When his luck was down, Pat turned away from the expected path and built his own through perseverance, investment in self, and a devotion to helping others.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

As technology races ahead, what will people do better than computers? It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The best-selling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.

Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.

Unlock the future of tech with Cloud Computing for Beginners: Learn AWS, Google Cloud, and Azure to Future-Proof Your Career and Business—the ultimate beginner’s guide to mastering the most powerful and in-demand cloud platforms in the world. Whether you’re a student, entrepreneur, IT professional, or career switcher, this audiobook will teach you the fundamentals of cloud computing in a way that’s clear, practical, and instantly applicable.

Are you leading your team—or is AI leading you? Generative AI for Leaders is the essential playbook for business transformation in the age of Artificial Intelligence. Designed for executives, project leads, and innovation champions, this audiobook delivers a clear, strategic roadmap to navigate the complexity, uncertainty, and potential of AI deployment—without drowning in technical jargon. With billions spent and 70% of initiatives failing to scale, the question isn’t whether to implement AI—but how to do it right.