Computer History

The New York Times best-selling author heralds the future of business in Free. In his revolutionary best seller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that, in many instances, businesses can profit more from giving things away than they can by charging for them.

This book will open your eyes to the pitfalls of perception, and help you build a foundation for trust that elevates organizational performance... so you can make your data and AI initiatives succeed where others fail. Data, Strategy, Culture & Power is a must-listen for anyone who works with (or uses) data, analytics, and AI in today's complex organizations.

From the New York Times best-selling author of Rocket Men and the award-winning biographer of Thomas Paine comes the first complete history of the Atomic Age, a brilliant, magisterial account of the men and women who uncovered the secrets of the nucleus, brought its power to America, and ignited the 20th century.

John Maeda is one of the world's preeminent interdisciplinary thinkers on technology and design. In How to Speak Machine, he offers a set of simple laws that govern not only the computers of today, but the unimaginable machines of the future. Technology is already more powerful than we can comprehend, and getting more powerful at an exponential pace. Once set in motion, algorithms never tire.

In 2019, a Chinese entity called Tencent overtook Facebook to become the world's fifth-largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft. Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes - good and bad - are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and best-selling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow.

When a bolt of lightning ignited a hilltop in the sleepy town of Yarnell, Arizona, in June of 2013, setting off a blaze that would grow into one of the deadliest fires in American history, the 20 men who made up the Granite Mountain Hotshots sprang into action. An elite crew trained to combat the most challenging wildfires, the Granite Mountain Hotshots were a ragtag family crisscrossing the American West and wherever else the fires took them. The Hotshots were loyal to one another and dedicated to the tough job they had.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

Humans have been farming for thousands of years, and yet agriculture has undergone more fundamental changes in the past 80 years than in the previous several centuries. In 1900, 30 million American farmers tilled the soil or tended livestock; today there are fewer than 4.5 million farmers who feed a population four times larger than it was at the beginning of the century.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

While tech titans bragged they would 'move fast and break things', Kara Swisher was moving faster and breaking news. Covering the explosion of the digital sector in the early 1990s, she developed a long track record of digging up and reporting the truth of this new world order. Burn Book is part memoir, part history and, most of all, a necessary recounting of tech's most powerful players. This is the inside story we've all been waiting for of modern Silicon Valley and the biggest boom in wealth creation in the history of the world.

On January 27, 1967, astronauts Gus Grissom, Ed White, and Roger Chaffee climbed into a new spacecraft perched atop a large Saturn rocket at Kennedy Space Center in Florida for a routine dress rehearsal of their upcoming launch into orbit, then less than a month away. All three astronauts were experienced pilots, but little did they know, nor did anyone else, that once they entered the spacecraft that cold winter day they would never leave it alive. Apollo 1 is a candid portrayal of the astronauts, the disaster that killed them, and its aftermath.

The Real Case for Driverless Mobility: Putting Driverless Vehicles to Use for Those Who Really Need a Ride explores solutions for providing mobility for the unserved/underserved, including those who cannot drive themselves, afford transport alternatives, or who live in areas where neither public nor private transport is offered. The book synthesizes the career-long activities of the authors and the Princeton SmartDrivingCars Summits and assesses whether cars without drivers can deliver an affordable and more effective alternative to mass transit and taxis.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

What robot and AI systems are being built and imagined right now? What do they say about us, their creators? Will they usher in a fantastic new future, or destroy us? What do some of our greatest thinkers, from physicist Brian Greene and futurist Kevin Kelly to inventor Dean Kamen, geneticist George Church, and filmmaker Tiffany Shlain, anticipate about our human-robot future? For even as robots and AI intrigue us and make us anxious about the future, our fascination with robots has always been about more than the potential of the technology.

A particular form of AI is now embedded in our tech, our infrastructure, and our lives. How did it get there? Where and why should we be concerned? And what should we do now? The Shortcut: Why Intelligent Machines Do Not Think Like Us provides an accessible yet probing exposure of AI in its prevalent form today, proposing a new narrative to connect and make sense of events that have happened in the recent tumultuous past, and enabling us to think soberly about the road ahead.

Bina Venkataraman sees the way forward. A journalist and former adviser in the Obama White House, she helped communities and businesses prepare for climate change, and she learned firsthand why people don’t think ahead - and what can be done to change that. In The Optimist’s Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time.

Once relegated to the fringes of society, transhumanism (the use of technology to enhance human intellectual and physical capability) is now poised to enter our cultural mainstream. It has found adherents in Silicon Valley billionaires Ray Kurzweil and Peter Diamandis. Google has entered the picture, establishing a bio-tech subsidiary aimed at solving the problem of aging. In To Be a Machine, journalist Mark O'Connell takes a headlong dive into this burgeoning movement.

L’hacking non nasce con i computer. Già agli inizi del Novecento dei giovani appassionati modificavano i propri apparecchi radio per ottenere prestazioni non previste dal loro produttore. Alcuni decenni dopo, negli anni ’60, si diffondono i "phone phreaks", degli "hacker dei telefoni" che prefigurano molte caratteristiche della odierna cultura digitale. Con la diffusione dei PC i gruppi hacker diventano un fenomeno mediatico e di massa. Alla metà degli anni ’80, quello che fino ad allora era stato considerato come un "ragazzo prodigio" si trasforma in una potenziale minaccia come autore di clamorose truffe o altre pratiche criminali.

With far-reaching implications, this urgent treatise promises to revolutionize our understanding of what it means to be human in the digital age. We used to say "seeing is believing"; now googling is believing. With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords, and wait for the information to come to us.