Computer Science Technology

A riveting account of the birth and remarkable evolution of the most important development in entertainment since television, Replay is the ultimate history of video games. From its origins in the research labs of the 1940s to the groundbreaking success of the Wii, Replay sheds new light on gaming's past.

In Scaling Responsible AI: From Enthusiasm to Execution, celebrated speaker, AI strategist, and tech visionary Noelle Russell delivers an exciting and fascinating new discussion of how to implement artificial intelligence responsibly, ethically, and profitably at your organization. Responsible AI promises immense opportunity, but unguided enthusiasm can unleash serious risks. Learn how to implement AI ethically and profitably at your company with Scaling Responsible AI.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Do you need help navigating the rapidly evolving world of AI? This guide is designed to help you unlock the game-changing potential of artificial intelligence, no matter your starting point, with hands-on and interactive learning techniques. You're not alone if you're curious about AI but feel overwhelmed by the flood of information and lost in technical jargon, wondering how AI could impact your life or career. Many beginners face the same challenges. In fact, recent surveys show that over 60% of those interested in AI feel intimidated by its complexity.

In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines eight inventions - clocks, steel rails, copper communication cables, photographic film, light bulbs, hard disks, scientific labware, and silicon chips - and reveals how they shaped the human experience. Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer.

Are you ready to tap into the power of Artificial Intelligence and start earning money? Make Money with AI is the ultimate step-by-step guide that shows you how to leverage cutting-edge AI technologies to boost your income and transform your financial future. Whether you’re a beginner or have some experience with AI, this book takes you through simple, actionable strategies that anyone can follow.

Curious about AI but unsure where to start? AI for Beginners Made Simple breaks down complex concepts into clear, practical insights—no tech background required! Discover how AI can enhance your career, automate tasks, and open new opportunities with easy-to-follow explanations, real-world applications, and hands-on projects. Learn AI basics, navigate ethical concerns, and access free resources—all without the jargon overload.

Unleash the power of Generative AI in less than 30 days. Turn tech curiosity into a practical skillset even if you're a beginner. Don't let your perception of what's difficult hold you back. This book is designed specifically with simplicity in mind, tailored for those who may be stepping into the world of AI for the first time. It is packed with interactive, up-to-date exercises and real-world applications, that will guide you every step of the way, ensuring that you stay connected to the most relevant and useful topics in AI.

From facial recognition—capable of checking us onto flights or identifying undocumented residents—to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search.

Gain a competitive edge in today’s data-driven world and build a rich career as a data professional that drives business success and innovation… Today, data is everywhere… and it has become the essential building block of this modern society. And that’s why now is the perfect time to pursue a career in data. But what does it take to become a competent data professional? This book is your ultimate guide to understanding the fundamentals of data analytics, helping you unlock the expertise of efficiently solving real-world data-related problems.

Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.

A richly detailed and dramatic account of one of the greatest achievements of humankind. At 9:32 A.M. on July 16, 1969, the Apollo 11 rocket launched in the presence of more than a million spectators who had gathered to witness a truly historic event. It carried Neil Armstrong, Buzz Aldrin, and Mike Collins to the last frontier of human imagination: the moon.

In Archaeology from Space, Sarah Parcak shows the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field's biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world's ancient treasures.

Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski, a pioneer in computational approaches to understanding brain function, answers all our urgent questions about this astonishing new technology.

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

A compendium of essential information for the modern security entrepreneur and practitioner. This audiobook provides essential direction for those who want to succeed in security, either individually or as part of a team. It also aims to stimulate some fresh ideas and provide new market routes for security professionals who may feel they are underappreciated and overexerted in traditional business domains.

The confluence of four technologies - elastic cloud computing, big data, artificial intelligence, and the internet of things - writes Siebel, is fundamentally changing how business and government will operate in the 21st century. Siebel masterfully guides listeners through a fascinating discussion of the game-changing technologies driving digital transformation and provides a roadmap to seize them as a strategic opportunity.

In this updated edition, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the listener on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further—showing the methods and details behind asking questions—from the words themselves to the interviewer's actions and how they influence an interview.

Something is wrong. We all know it. American life expectancy is declining for a third straight year. Birth rates are dropping. Nearly half of us think the other political party isn’t just wrong; they’re evil. We’re the richest country in history, but we’ve never been more pessimistic. What’s causing the despair? In Them, bestselling author and U.S. senator Ben Sasse argues that, contrary to conventional wisdom, our crisis isn’t really about politics. It’s that we’re so lonely we can’t see straight—and it bubbles out as anger. Local communities are collapsing.