Consumer Behavior

Lista de productos
    • Why the Future of Business Is Selling Less of More
    • De: Chris Anderson
    • Narrado por: Christopher Nissley
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 07-11-06
    • Idioma: Inglés
    • 4 out of 5 stars 1,122 calificaciones
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Precio regular: $19.49 o 1 crédito

    Sale price: $19.49 o 1 crédito

    • The Economics of Manipulation and Deception
    • De: George A. Akerlof, Robert J. Shiller
    • Narrado por: Bronson Pinchot
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 02-09-16
    • Idioma: Inglés
    • 4 out of 5 stars 348 calificaciones
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Why the Subscription Model Will Be Your Company's Future - and What to Do About It
    • De: Tien Tzuo, Gabe Weisert
    • Narrado por: Dan Woren, Tien Tzuo
    • Duración: 7 h y 41 m
    • Fecha de lanzamiento: 06-05-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 357 calificaciones
    • Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation - and the real opportunity - is just beginning....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • What Your Stuff Says About You
    • De: Sam Gosling
    • Narrado por: David Drummond
    • Duración: 8 h y 1 m
    • Fecha de lanzamiento: 06-26-08
    • Idioma: Inglés
    • 3.5 out of 5 stars 319 calificaciones
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Precio regular: $18.88 o 1 crédito

    Sale price: $18.88 o 1 crédito

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

    • Get Doctor Discounts, Save with Better Health Insurance, Find Affordable Prescriptions
    • De: Frank Lalli
    • Narrado por: Tom Zingarelli
    • Duración: 8 h y 33 m
    • Fecha de lanzamiento: 09-20-16
    • Idioma: Inglés
    • 5 out of 5 stars 2 calificaciones
    • Your Best Health Care Now is your easy-to-follow, real-world guide to making today's health system work for you....

    Precio regular: $15.47 o 1 crédito

    Sale price: $15.47 o 1 crédito

    Se incluye en la membresía Plus
    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • De: Clotaire Rapaille
    • Narrado por: Barrett Whitener
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 08-23-07
    • Idioma: Inglés
    • 4.5 out of 5 stars 418 calificaciones
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Precio regular: $21.48 o 1 crédito

    Sale price: $21.48 o 1 crédito

  • Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • 3rd Edition
    • De: Wolfgang Stroebe, Bob M. Fennis
    • Narrado por: Nigel Patterson
    • Duración: 19 h y 40 m
    • Fecha de lanzamiento: 08-03-21
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Precio regular: $25.79 o 1 crédito

    Sale price: $25.79 o 1 crédito

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • De: Matt Johnson PhD, Prince Ghuman
    • Narrado por: Roger Wayne
    • Duración: 8 h y 59 m
    • Fecha de lanzamiento: 05-19-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 45 calificaciones
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Precio regular: $13.97 o 1 crédito

    Sale price: $13.97 o 1 crédito

  • Precio regular: $3.99 o 1 crédito

    Sale price: $3.99 o 1 crédito

    Se incluye en la membresía Plus
    • Psychology, Neuroscience, and the Human Side of Economics
    • De: David Orrell
    • Narrado por: Al Kessel
    • Serie: Hot Science Series
    • Duración: 5 h y 45 m
    • Fecha de lanzamiento: 06-29-21
    • Idioma: Inglés
    • 4 out of 5 stars 7 calificaciones
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Precio regular: $13.71 o 1 crédito

    Sale price: $13.71 o 1 crédito

    • How to Design B2B SAAS Pricing Models That Your Customers Will Love
    • De: Ulrik Lehrskov-Schmidt
    • Narrado por: Ulrik Lehrskov-Schmidt
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 02-08-24
    • Idioma: Inglés
    • 4 out of 5 stars 10 calificaciones
    • Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Build Products That Create Change
    • De: Matt Wallaert
    • Narrado por: Matt Wallaert
    • Duración: 4 h y 40 m
    • Fecha de lanzamiento: 06-11-19
    • Idioma: Inglés
    • 4 out of 5 stars 132 calificaciones
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • De: Renee Evenson
    • Narrado por: Sandra Burr
    • Duración: 6 h y 40 m
    • Fecha de lanzamiento: 12-12-17
    • Idioma: Inglés
    • 4 out of 5 stars 11 calificaciones
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • Why Community Is the Last Great Marketing Strategy
    • De: Mark Schaefer
    • Narrado por: Mark Schaefer
    • Duración: 5 h y 25 m
    • Fecha de lanzamiento: 01-05-23
    • Idioma: Inglés
    • 4.5 out of 5 stars 21 calificaciones
    • Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • The Pursuit of Success, Love and What It All Means
    • De: Scott Galloway
    • Narrado por: Scott Galloway
    • Duración: 3 h y 35 m
    • Fecha de lanzamiento: 06-13-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Precio regular: $13.07 o 1 crédito

    Sale price: $13.07 o 1 crédito

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • De: Ryan Levesque
    • Narrado por: Tom Parks
    • Duración: 6 h y 7 m
    • Fecha de lanzamiento: 07-02-19
    • Idioma: Inglés
    • 4 out of 5 stars 94 calificaciones
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • De: Robert Collier
    • Narrado por: John Edmondson
    • Duración: 12 h y 12 m
    • Fecha de lanzamiento: 11-25-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 55 calificaciones
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

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