Consumer Marketing

Lista de productos
    • How Decoupling Drives Consumer Disruption
    • De: Thales S. Teixeira, Greg Piechota
    • Narrado por: Tom Weitzel
    • Duración: 11 h y 14 m
    • Fecha de lanzamiento: 02-19-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 169 calificaciones
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

  • Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • The Untold Story of Multi-Level Marketing
    • De: Robert L. FitzPatrick
    • Narrado por: Robert L. FitzPatrick
    • Duración: 12 h y 7 m
    • Fecha de lanzamiento: 12-01-21
    • Idioma: Inglés
    • 5 out of 5 stars 77 calificaciones
    • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How Successful Companies Transform New Customers into Loyal Champions
    • De: Donna Weber
    • Narrado por: Donna Weber
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 12-08-21
    • Idioma: Inglés
    • 4 out of 5 stars 12 calificaciones
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How Bad Habits Became Big Business
    • De: David T. Courtwright
    • Narrado por: Qarie Marshall
    • Duración: 9 h y 15 m
    • Fecha de lanzamiento: 05-06-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Precio regular: $19.20 o 1 crédito

    Sale price: $19.20 o 1 crédito

    • Ten Easy Rules to Make Sense of Statistics
    • De: Tim Harford
    • Narrado por: Tim Harford
    • Duración: 10 h y 24 m
    • Fecha de lanzamiento: 02-02-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 752 calificaciones
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • De: Roger Dooley
    • Narrado por: Mark Ashby
    • Duración: 7 h y 14 m
    • Fecha de lanzamiento: 07-09-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 30 calificaciones
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • How to Build a Product That Sells Itself
    • De: Wes Bush
    • Narrado por: Derek Dysart
    • Duración: 4 h y 23 m
    • Fecha de lanzamiento: 10-28-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 297 calificaciones
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Precio regular: $14.95 o 1 crédito

    Sale price: $14.95 o 1 crédito

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99 o 1 crédito

    Sale price: $17.99 o 1 crédito

    • The Epic Scramble to Get Inside Our Heads
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 15 h y 26 m
    • Fecha de lanzamiento: 10-18-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 732 calificaciones
    • From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....

    Precio regular: $22.50 o 1 crédito

    Sale price: $22.50 o 1 crédito

    • The Hidden Forces That Shape Behavior
    • De: Jonah Berger
    • Narrado por: Keith Nobbs
    • Duración: 6 h y 58 m
    • Fecha de lanzamiento: 06-14-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 520 calificaciones
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

    • What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    • De: Geoffrey Colon
    • Narrado por: Geoffrey Colon
    • Duración: 6 h y 14 m
    • Fecha de lanzamiento: 07-15-16
    • Idioma: Inglés
    • 4 out of 5 stars 81 calificaciones
    • A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

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    • How to Consume Less, Save More, and Live Better
    • De: Chris Farrell
    • Narrado por: Chris Farrell
    • Duración: 7 h y 7 m
    • Fecha de lanzamiento: 12-22-09
    • Idioma: Inglés
    • 3.5 out of 5 stars 39 calificaciones
    • As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....

    Precio regular: $16.23 o 1 crédito

    Sale price: $16.23 o 1 crédito

    Se incluye en la membresía Plus
    • How Mobile Intelligence Will Change Everything
    • De: Michael Saylor
    • Narrado por: LJ Ganser
    • Duración: 8 h y 43 m
    • Fecha de lanzamiento: 05-20-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 103 calificaciones
    • The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Creating a Subscription Business in Any Industry
    • De: John Warrillow
    • Narrado por: Don Hagen
    • Duración: 5 h y 15 m
    • Fecha de lanzamiento: 02-05-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 1,041 calificaciones
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    • How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
    • De: Dan Gingiss
    • Narrado por: Dan Gingiss
    • Duración: 5 h y 33 m
    • Fecha de lanzamiento: 10-06-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 39 calificaciones
    • Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How We Misthink Money and How to Spend Smarter
    • De: Dan Ariely, Jeff Kreisler
    • Narrado por: Simon Jones
    • Duración: 9 h y 12 m
    • Fecha de lanzamiento: 11-07-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 1,690 calificaciones
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Precio regular: $22.49 o 1 crédito

    Sale price: $22.49 o 1 crédito

    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Grover Gardner
    • Duración: 9 h y 29 m
    • Fecha de lanzamiento: 05-19-04
    • Idioma: Inglés
    • 4 out of 5 stars 1,288 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $16.16 o 1 crédito

    Sale price: $16.16 o 1 crédito

    • Using Brain Science to Build Better Products
    • De: John Whalen PhD
    • Narrado por: Mitchell Dorian
    • Duración: 4 h y 43 m
    • Fecha de lanzamiento: 05-18-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 65 calificaciones
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • The Complete Guide to Creating Customers with Word-of-Mouth
    • De: Jay Baer, Daniel Lemin
    • Narrado por: Jay Baer, Daniel Lemin, Ted Wright
    • Duración: 5 h y 34 m
    • Fecha de lanzamiento: 10-02-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 250 calificaciones
    • Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

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