Consumer Research

Lista de productos
    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • De: Robert B. Cialdini PhD
    • Narrado por: Ricardo Juarez
    • Duración: 12 h y 17 m
    • Fecha de lanzamiento: 02-16-22
    • Idioma: Portuguese
    • 4.5 out of 5 stars 21 calificaciones
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Precio regular: $17.27 o 1 crédito

    Sale price: $17.27 o 1 crédito

    • The New Science of Skin
    • De: James Hamblin
    • Narrado por: Barrett Leddy
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 07-21-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 421 calificaciones
    • The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • Mastering the New Marketing Mindset for Tomorrow's Consumers
    • De: Raja Rajamannar
    • Narrado por: Josh Childs
    • Duración: 6 h y 12 m
    • Fecha de lanzamiento: 02-09-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 85 calificaciones
    • Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

    • Building a Brand People Love from Day One
    • De: Emily Heyward
    • Narrado por: Lisa Flanagan
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 06-09-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 166 calificaciones
    • The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • The Untold Story of Multi-Level Marketing
    • De: Robert L. FitzPatrick
    • Narrado por: Robert L. FitzPatrick
    • Duración: 12 h y 7 m
    • Fecha de lanzamiento: 12-01-21
    • Idioma: Inglés
    • 5 out of 5 stars 77 calificaciones
    • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99 o 1 crédito

    Sale price: $17.99 o 1 crédito

    • The Science of Shopping
    • De: Paco Underhill
    • Narrado por: Mike Chamberlain
    • Duración: 12 h
    • Fecha de lanzamiento: 05-05-11
    • Idioma: Inglés
    • 4 out of 5 stars 330 calificaciones
    • Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....

    Precio regular: $19.74 o 1 crédito

    Sale price: $19.74 o 1 crédito

    • How to Embrace Complaints and Keep Your Customers
    • De: Jay Baer
    • Narrado por: Jay Baer
    • Duración: 5 h y 36 m
    • Fecha de lanzamiento: 03-01-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    • How We Misthink Money and How to Spend Smarter
    • De: Dan Ariely, Jeff Kreisler
    • Narrado por: Simon Jones
    • Duración: 9 h y 12 m
    • Fecha de lanzamiento: 11-07-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 1,690 calificaciones
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Precio regular: $22.49 o 1 crédito

    Sale price: $22.49 o 1 crédito

    • The Epic Scramble to Get Inside Our Heads
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 15 h y 26 m
    • Fecha de lanzamiento: 10-18-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 732 calificaciones
    • From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....

    Precio regular: $22.50 o 1 crédito

    Sale price: $22.50 o 1 crédito

    • The Hidden Forces That Shape Behavior
    • De: Jonah Berger
    • Narrado por: Keith Nobbs
    • Duración: 6 h y 58 m
    • Fecha de lanzamiento: 06-14-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 520 calificaciones
    • Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

  • Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Improving Decisions About Health, Wealth, and Happiness
    • De: Richard H. Thaler, Cass R. Sunstein
    • Narrado por: Sean Pratt
    • Duración: 10 h y 35 m
    • Fecha de lanzamiento: 07-02-08
    • Idioma: Inglés
    • 4 out of 5 stars 351 calificaciones
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Precio regular: $21.48 o 1 crédito

    Sale price: $21.48 o 1 crédito

    • A Simple, Speedy, and Sustainable Path to Superior Growth
    • De: Eddie Yoon
    • Narrado por: Chris Sorensen
    • Duración: 4 h y 14 m
    • Fecha de lanzamiento: 05-05-17
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....

    Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

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    • How Successful Companies Transform New Customers into Loyal Champions
    • De: Donna Weber
    • Narrado por: Donna Weber
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 12-08-21
    • Idioma: Inglés
    • 4 out of 5 stars 12 calificaciones
    • Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Ten Easy Rules to Make Sense of Statistics
    • De: Tim Harford
    • Narrado por: Tim Harford
    • Duración: 10 h y 24 m
    • Fecha de lanzamiento: 02-02-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 752 calificaciones
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • Conquering the New Battleground for Customer Loyalty
    • De: Matthew Dixon, Nick Toman, Rick DeLisi
    • Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
    • Duración: 6 h y 37 m
    • Fecha de lanzamiento: 03-03-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 111 calificaciones
    • In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • How Bad Habits Became Big Business
    • De: David T. Courtwright
    • Narrado por: Qarie Marshall
    • Duración: 9 h y 15 m
    • Fecha de lanzamiento: 05-06-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Precio regular: $19.20 o 1 crédito

    Sale price: $19.20 o 1 crédito

    • De: Gary Vaynerchuk
    • Narrado por: Gary Vaynerchuk
    • Duración: 5 h y 41 m
    • Fecha de lanzamiento: 06-28-11
    • Idioma: Inglés
    • 4.5 out of 5 stars 2,870 calificaciones
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Precio regular: $18.89 o 1 crédito

    Sale price: $18.89 o 1 crédito

    • 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
    • De: Steve Curtin
    • Narrado por: Sean Pratt
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 07-02-13
    • Idioma: Inglés
    • 4 out of 5 stars 33 calificaciones
    • This audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    Se incluye en la membresía Plus
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