Consumer Research

Lista de productos
    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

    • How the World's Top Companies Use Human Insight to Create Great Experiences
    • De: Janelle Estes, Andy MacMillan
    • Narrado por: Lexi Mae
    • Duración: 6 h y 8 m
    • Fecha de lanzamiento: 02-15-22
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • De: Clotaire Rapaille
    • Narrado por: Barrett Whitener
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 08-23-07
    • Idioma: Inglés
    • 4.5 out of 5 stars 418 calificaciones
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Precio regular: $21.48 o 1 crédito

    Sale price: $21.48 o 1 crédito

    • How to Win and Keep Customers in the Age of Disruption
    • De: Steve Dennis
    • Narrado por: Steve Dennis
    • Duración: 9 h y 16 m
    • Fecha de lanzamiento: 04-28-21
    • Idioma: Inglés
    • 5 out of 5 stars 17 calificaciones
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • De: Robbie Kellman Baxter
    • Narrado por: Tom Pile
    • Duración: 8 h y 12 m
    • Fecha de lanzamiento: 04-19-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 655 calificaciones
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • De: Bridget Brennan
    • Narrado por: Vanessa Daniels
    • Duración: 7 h y 22 m
    • Fecha de lanzamiento: 10-11-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 71 calificaciones
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Precio regular: $13.75 o 1 crédito

    Sale price: $13.75 o 1 crédito

    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • The Experience When Business Meets Design
    • De: Brian Solis
    • Narrado por: Steven Menasche
    • Duración: 6 h y 25 m
    • Fecha de lanzamiento: 05-11-17
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    Se incluye en la membresía Plus
  • Precio regular: $9.99 o 1 crédito

    Sale price: $9.99 o 1 crédito

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    • De: Robert Collier
    • Narrado por: John Edmondson
    • Duración: 12 h y 12 m
    • Fecha de lanzamiento: 11-25-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 55 calificaciones
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How to Learn What Customers Need but Don't Tell You
    • De: Andrea Olson
    • Narrado por: Rachel Perry
    • Duración: 4 h y 53 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • The Rise of African Informal Economies
    • De: GG Alcock
    • Narrado por: GG Alcock
    • Duración: 7 h y 15 m
    • Fecha de lanzamiento: 06-17-20
    • Idioma: Inglés
    • 5 out of 5 stars 25 calificaciones
    • Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low-income populations....

    Precio regular: $11.90 o 1 crédito

    Sale price: $11.90 o 1 crédito

    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 36 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
    • De: Lawrence Ingrassia
    • Narrado por: Sean Patrick Hopkins
    • Duración: 8 h y 34 m
    • Fecha de lanzamiento: 01-28-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 292 calificaciones
    • A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29 o 1 crédito

    Sale price: $15.29 o 1 crédito

    • The Real Reason Features and Benefits Selling Doesn't Work
    • De: Greg Nanigian
    • Narrado por: Graham Rowat
    • Duración: 3 h y 48 m
    • Fecha de lanzamiento: 12-29-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 19 calificaciones
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • De: Kevin Davis
    • Narrado por: Stephen Bowlby
    • Duración: 6 h y 27 m
    • Fecha de lanzamiento: 10-02-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 8 calificaciones
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Precio regular: $12.57 o 1 crédito

    Sale price: $12.57 o 1 crédito

    • 25 Behavioural Biases That Influence What We Buy
    • De: Richard Shotton
    • Narrado por: Simon Cole
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 08-24-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 107 calificaciones
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • De: Renee Evenson
    • Narrado por: Sandra Burr
    • Duración: 6 h y 40 m
    • Fecha de lanzamiento: 12-12-17
    • Idioma: Inglés
    • 4 out of 5 stars 11 calificaciones
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • A Guide to Conducting Research that Drives Businesses
    • De: Anne Beall
    • Narrado por: Virtual Voice
    • Duración: 4 h
    • Fecha de lanzamiento: 03-24-24
    • Idioma: Inglés
    • sin calificaciones
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Precio regular: $9.99 o 1 crédito

    Sale price: $9.99 o 1 crédito

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