Consumer Research

Lista de productos
    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • De: Clotaire Rapaille
    • Narrado por: Barrett Whitener
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 08-23-07
    • Idioma: Inglés
    • 4.5 out of 5 stars 418 calificaciones
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Precio regular: $21.48 o 1 crédito

    Sale price: $21.48 o 1 crédito

    • How to Win and Keep Customers in the Age of Disruption
    • De: Steve Dennis
    • Narrado por: Steve Dennis
    • Duración: 9 h y 16 m
    • Fecha de lanzamiento: 04-28-21
    • Idioma: Inglés
    • 5 out of 5 stars 17 calificaciones
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Build Products That Create Change
    • De: Matt Wallaert
    • Narrado por: Matt Wallaert
    • Duración: 4 h y 40 m
    • Fecha de lanzamiento: 06-11-19
    • Idioma: Inglés
    • 4 out of 5 stars 132 calificaciones
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

    • How Brooks Outpaced Goliath Competitors to Lead the Pack
    • De: Jim Weber, Warren Buffett - foreword
    • Narrado por: James Weber
    • Duración: 6 h y 51 m
    • Fecha de lanzamiento: 04-26-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 91 calificaciones
    • Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for those who continually invest in themselves and put positive energy into the world....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

    • How to Have Stuff Without Breaking the Planet
    • De: Sandra Goldmark
    • Narrado por: Eva Wilhelm
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 05-11-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 7 calificaciones
    • Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • The Power to Predict Who Will Click, Buy, Lie, or Die
    • De: Eric Siegel
    • Narrado por: Nicolas D. Frantela
    • Duración: 10 h y 7 m
    • Fecha de lanzamiento: 12-30-15
    • Idioma: Inglés
    • 4 out of 5 stars 235 calificaciones
    • In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • De: Robert Collier
    • Narrado por: John Edmondson
    • Duración: 12 h y 12 m
    • Fecha de lanzamiento: 11-25-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 55 calificaciones
    • This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. His sales letters were successful because he wrote to his audience's needs....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • The Experience When Business Meets Design
    • De: Brian Solis
    • Narrado por: Steven Menasche
    • Duración: 6 h y 25 m
    • Fecha de lanzamiento: 05-11-17
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    Se incluye en la membresía Plus
  • Precio regular: $9.99 o 1 crédito

    Sale price: $9.99 o 1 crédito

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    • How to Learn What Customers Need but Don't Tell You
    • De: Andrea Olson
    • Narrado por: Rachel Perry
    • Duración: 4 h y 53 m
    • Fecha de lanzamiento: 06-14-22
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
    • De: Lawrence Ingrassia
    • Narrado por: Sean Patrick Hopkins
    • Duración: 8 h y 34 m
    • Fecha de lanzamiento: 01-28-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 292 calificaciones
    • A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....

    Precio regular: $14.99 o 1 crédito

    Sale price: $14.99 o 1 crédito

    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29 o 1 crédito

    Sale price: $15.29 o 1 crédito

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • De: Bridget Brennan
    • Narrado por: Vanessa Daniels
    • Duración: 7 h y 22 m
    • Fecha de lanzamiento: 10-11-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 71 calificaciones
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Precio regular: $13.75 o 1 crédito

    Sale price: $13.75 o 1 crédito

    • Understand Your Customer's Buying Process and Maximize Your Sales
    • De: Kevin Davis
    • Narrado por: Stephen Bowlby
    • Duración: 6 h y 27 m
    • Fecha de lanzamiento: 10-02-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 8 calificaciones
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Precio regular: $12.57 o 1 crédito

    Sale price: $12.57 o 1 crédito

    • 25 Behavioural Biases That Influence What We Buy
    • De: Richard Shotton
    • Narrado por: Simon Cole
    • Duración: 5 h y 1 m
    • Fecha de lanzamiento: 08-24-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 107 calificaciones
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Quick and Easy Techniques That Get Great Results, Third Edition
    • De: Renee Evenson
    • Narrado por: Sandra Burr
    • Duración: 6 h y 40 m
    • Fecha de lanzamiento: 12-12-17
    • Idioma: Inglés
    • 4 out of 5 stars 11 calificaciones
    • Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • A Guide to Conducting Research that Drives Businesses
    • De: Anne Beall
    • Narrado por: Virtual Voice
    • Duración: 4 h
    • Fecha de lanzamiento: 03-24-24
    • Idioma: Inglés
    • sin calificaciones
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Precio regular: $9.99 o 1 crédito

    Sale price: $9.99 o 1 crédito

    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • De: Robbie Kellman Baxter
    • Narrado por: Caroline Miller
    • Duración: 6 h y 16 m
    • Fecha de lanzamiento: 09-24-21
    • Idioma: Inglés
    • 5 out of 5 stars 25 calificaciones
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • Persuade Without Pushing and Gain Without Giving In
    • De: Dr. John Ullmen, Mark Goulston MD
    • Narrado por: Arthur Morey
    • Duración: 7 h y 28 m
    • Fecha de lanzamiento: 04-28-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 25 calificaciones
    • People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

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