Consumer Research

Lista de productos
    • From Factory to Front Door - Why Everything Has Changed About How and What We Buy
    • De: Christopher Mims
    • Narrado por: James Fouhey
    • Duración: 11 h y 23 m
    • Fecha de lanzamiento: 09-14-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 204 calificaciones
    • Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep. Mims asks us to consider the system’s vulnerability and its resilience....

    Precio regular: $24.29 o 1 crédito

    Sale price: $24.29 o 1 crédito

    • Ten Easy Rules to Make Sense of Statistics
    • De: Tim Harford
    • Narrado por: Tim Harford
    • Duración: 10 h y 24 m
    • Fecha de lanzamiento: 02-02-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 752 calificaciones
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • Transforming Customer Experience for an On-Screen World
    • De: Rick Delisi, Dan Michaeli
    • Narrado por: Rick Delisi
    • Duración: 5 h y 35 m
    • Fecha de lanzamiento: 12-21-21
    • Idioma: Inglés
    • 4 out of 5 stars 5 calificaciones
    • Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world....

    Precio regular: $13.75 o 1 crédito

    Sale price: $13.75 o 1 crédito

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    • How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
    • De: Dan Gingiss
    • Narrado por: Dan Gingiss
    • Duración: 5 h y 33 m
    • Fecha de lanzamiento: 10-06-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 39 calificaciones
    • Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Using Brain Science to Build Better Products
    • De: John Whalen PhD
    • Narrado por: Mitchell Dorian
    • Duración: 4 h y 43 m
    • Fecha de lanzamiento: 05-18-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 65 calificaciones
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    • De: Geoffrey Colon
    • Narrado por: Geoffrey Colon
    • Duración: 6 h y 14 m
    • Fecha de lanzamiento: 07-15-16
    • Idioma: Inglés
    • 4 out of 5 stars 81 calificaciones
    • A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

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    • The Future Is Immersive
    • De: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrado por: Graham Rowat
    • Duración: 5 h y 40 m
    • Fecha de lanzamiento: 12-19-23
    • Idioma: Inglés
    • 3.5 out of 5 stars 5 calificaciones
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Precio regular: $13.99 o 1 crédito

    Sale price: $13.99 o 1 crédito

    • De: Seth Godin
    • Narrado por: Seth Godin
    • Duración: 2 h y 1 m
    • Fecha de lanzamiento: 01-02-01
    • Idioma: Inglés
    • 4.5 out of 5 stars 689 calificaciones
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Precio regular: $11.24 o 1 crédito

    Sale price: $11.24 o 1 crédito

    • How to Motivate Buyers in the Age of Infinite Media
    • De: Mathew Sweezey
    • Narrado por: Daniel Henning
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 05-12-20
    • Idioma: Inglés
    • 5 out of 5 stars 11 calificaciones
    • We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • Creating a Subscription Business in Any Industry
    • De: John Warrillow
    • Narrado por: Don Hagen
    • Duración: 5 h y 15 m
    • Fecha de lanzamiento: 02-05-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 1,041 calificaciones
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

    • The Complete Guide to Creating Customers with Word-of-Mouth
    • De: Jay Baer, Daniel Lemin
    • Narrado por: Jay Baer, Daniel Lemin, Ted Wright
    • Duración: 5 h y 34 m
    • Fecha de lanzamiento: 10-02-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 250 calificaciones
    • Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • How Technology Brought Us Together and Why It Might Drive Us Apart
    • De: Rachel Botsman
    • Narrado por: Caroline Baum
    • Duración: 10 h y 34 m
    • Fecha de lanzamiento: 11-14-17
    • Idioma: Inglés
    • 4.5 out of 5 stars 77 calificaciones
    • From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....

    Precio regular: $21.83 o 1 crédito

    Sale price: $21.83 o 1 crédito

    • How Incentives Really Work
    • De: Uri Gneezy
    • Narrado por: Jonathan Todd Ross
    • Duración: 9 h y 27 m
    • Fecha de lanzamiento: 03-21-23
    • Idioma: Inglés
    • 4 out of 5 stars 46 calificaciones
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Shockingly High Cost of Cheap Fashion
    • De: Elizabeth L. Cline
    • Narrado por: Amy Melissa Bentley
    • Duración: 7 h y 52 m
    • Fecha de lanzamiento: 12-27-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 164 calificaciones
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Precio regular: $14.61 o 1 crédito

    Sale price: $14.61 o 1 crédito

    • 3rd Edition
    • De: Wolfgang Stroebe, Bob M. Fennis
    • Narrado por: Nigel Patterson
    • Duración: 19 h y 40 m
    • Fecha de lanzamiento: 08-03-21
    • Idioma: Inglés
    • 5 out of 5 stars 3 calificaciones
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Precio regular: $25.79 o 1 crédito

    Sale price: $25.79 o 1 crédito

    • How to Level Up Your Business with Gaming, Esports, and Emerging Technologies
    • De: Jonathan Stringfield
    • Narrado por: Brian P. Craig
    • Duración: 7 h y 3 m
    • Fecha de lanzamiento: 08-23-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 2 calificaciones
    • In Get in the Game, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

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    • Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
    • De: James Surowiecki
    • Narrado por: Grover Gardner
    • Duración: 9 h y 29 m
    • Fecha de lanzamiento: 05-19-04
    • Idioma: Inglés
    • 4 out of 5 stars 1,288 calificaciones
    • In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....

    Precio regular: $16.16 o 1 crédito

    Sale price: $16.16 o 1 crédito

    • How Smart Companies Turn Sustainability into Billion-Dollar Businesses
    • De: E. Freya Williams
    • Narrado por: Kelly Bourquin
    • Duración: 7 h y 6 m
    • Fecha de lanzamiento: 07-24-15
    • Idioma: Inglés
    • 4 out of 5 stars 56 calificaciones
    • Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....

    Precio regular: $24.06 o 1 crédito

    Sale price: $24.06 o 1 crédito

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    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 37 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • De: Matt Johnson PhD, Prince Ghuman
    • Narrado por: Roger Wayne
    • Duración: 8 h y 59 m
    • Fecha de lanzamiento: 05-19-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 45 calificaciones
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Precio regular: $13.97 o 1 crédito

    Sale price: $13.97 o 1 crédito

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