Consumer Research

Lista de productos
    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • De: Robbie Kellman Baxter
    • Narrado por: Tom Pile
    • Duración: 8 h y 12 m
    • Fecha de lanzamiento: 04-19-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 655 calificaciones
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • De: Malcolm Gladwell
    • Narrado por: Edson Matus
    • Duración: 9 h y 6 m
    • Fecha de lanzamiento: 12-14-17
    • Idioma: Español
    • 4.5 out of 5 stars 123 calificaciones
    • En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....

    Precio regular: $15.29 o 1 crédito

    Sale price: $15.29 o 1 crédito

  • Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • How to Take Control of the Customer Conversation
    • De: Matthew Dixon, Brent Adamson
    • Narrado por: Matthew Dixon, Brent Adamson
    • Duración: 5 h y 43 m
    • Fecha de lanzamiento: 02-10-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 9 calificaciones
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

    Precio regular: $18.88 o 1 crédito

    Sale price: $18.88 o 1 crédito

    • How to Design B2B SAAS Pricing Models That Your Customers Will Love
    • De: Ulrik Lehrskov-Schmidt
    • Narrado por: Ulrik Lehrskov-Schmidt
    • Duración: 6 h y 29 m
    • Fecha de lanzamiento: 02-08-24
    • Idioma: Inglés
    • 4 out of 5 stars 10 calificaciones
    • Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Tiny Clues That Uncover Huge Trends
    • De: Martin Lindstrom
    • Narrado por: Ricco Fajardo
    • Duración: 8 h y 4 m
    • Fecha de lanzamiento: 02-23-16
    • Idioma: Inglés
    • 4 out of 5 stars 583 calificaciones
    • Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Shockingly High Cost of Cheap Fashion
    • De: Elizabeth L. Cline
    • Narrado por: Amy Melissa Bentley
    • Duración: 7 h y 52 m
    • Fecha de lanzamiento: 12-27-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 164 calificaciones
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Precio regular: $14.61 o 1 crédito

    Sale price: $14.61 o 1 crédito

    • The Economics of Manipulation and Deception
    • De: George A. Akerlof, Robert J. Shiller
    • Narrado por: Bronson Pinchot
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 02-09-16
    • Idioma: Inglés
    • 4 out of 5 stars 348 calificaciones
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • De: Eric Siegel
    • Narrado por: Steven Menasche
    • Duración: 11 h y 6 m
    • Fecha de lanzamiento: 05-11-17
    • Idioma: Inglés
    • 4 out of 5 stars 107 calificaciones
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Precio regular: $25.78 o 1 crédito

    Sale price: $25.78 o 1 crédito

    • How the World's Top Companies Use Human Insight to Create Great Experiences
    • De: Janelle Estes, Andy MacMillan
    • Narrado por: Lexi Mae
    • Duración: 6 h y 8 m
    • Fecha de lanzamiento: 02-15-22
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    Se incluye en la membresía Plus
    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • De: Ryan Levesque
    • Narrado por: Tom Parks
    • Duración: 6 h y 7 m
    • Fecha de lanzamiento: 07-02-19
    • Idioma: Inglés
    • 4 out of 5 stars 94 calificaciones
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • The Pursuit of Success, Love and What It All Means
    • De: Scott Galloway
    • Narrado por: Scott Galloway
    • Duración: 3 h y 35 m
    • Fecha de lanzamiento: 06-13-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Precio regular: $13.07 o 1 crédito

    Sale price: $13.07 o 1 crédito

    • Why Community Is the Last Great Marketing Strategy
    • De: Mark Schaefer
    • Narrado por: Mark Schaefer
    • Duración: 5 h y 25 m
    • Fecha de lanzamiento: 01-05-23
    • Idioma: Inglés
    • 4.5 out of 5 stars 21 calificaciones
    • Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Create Relevant and Memorable Experiences at Every Touchpoint
    • De: Nicholas J. Webb
    • Narrado por: James Foster
    • Duración: 7 h y 1 m
    • Fecha de lanzamiento: 12-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 177 calificaciones
    • What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • Psychology, Neuroscience, and the Human Side of Economics
    • De: David Orrell
    • Narrado por: Al Kessel
    • Serie: Hot Science Series
    • Duración: 5 h y 45 m
    • Fecha de lanzamiento: 06-29-21
    • Idioma: Inglés
    • 4 out of 5 stars 7 calificaciones
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Precio regular: $13.71 o 1 crédito

    Sale price: $13.71 o 1 crédito

    • How to Win and Keep Customers in the Age of Disruption
    • De: Steve Dennis
    • Narrado por: Steve Dennis
    • Duración: 9 h y 16 m
    • Fecha de lanzamiento: 04-28-21
    • Idioma: Inglés
    • 5 out of 5 stars 17 calificaciones
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • Shopping Secrets for Smart Women Who Love to Get Something for Nothing
    • De: Kathy Spencer, Samantha Rose
    • Narrado por: Hillary Huber
    • Duración: 7 h y 24 m
    • Fecha de lanzamiento: 03-30-12
    • Idioma: Inglés
    • 4 out of 5 stars 20 calificaciones
    • You've heard of amazing deals, online discounts, outlet shopping-but has anyone showed you how to shop for free? Meet Kathy Spencer-hot, hip mom of four who can whittle a $267.22 grocery bill down to one penny....

    Precio regular: $14.61 o 1 crédito

    Sale price: $14.61 o 1 crédito

    Se incluye en la membresía Plus
    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 4 h y 12 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 222 calificaciones
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
    • De: Steve Stoute, Mim Eichler Rivas
    • Narrado por: Kerry Washington
    • Duración: 11 h y 59 m
    • Fecha de lanzamiento: 04-03-14
    • Idioma: Inglés
    • 4.5 out of 5 stars 238 calificaciones
    • The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....

    Precio regular: $17.16 o 1 crédito

    Sale price: $17.16 o 1 crédito

    • How to Build Products That Create Change
    • De: Matt Wallaert
    • Narrado por: Matt Wallaert
    • Duración: 4 h y 40 m
    • Fecha de lanzamiento: 06-11-19
    • Idioma: Inglés
    • 4 out of 5 stars 132 calificaciones
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

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