Consumer Research

Lista de productos
    • Lessons in Looks and Culture from the K-Beauty Capital
    • De: Elise Hu
    • Narrado por: Elise Hu
    • Duración: 8 h y 21 m
    • Fecha de lanzamiento: 05-23-23
    • Idioma: Inglés
    • 5 out of 5 stars 36 calificaciones
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • De: Robert Cialdini, María Serrano Giménez - translator
    • Narrado por: José Manuel Vieira
    • Duración: 10 h
    • Fecha de lanzamiento: 06-08-23
    • Idioma: Español
    • 4.5 out of 5 stars 18 calificaciones
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Precio regular: $17.99 o 1 crédito

    Sale price: $17.99 o 1 crédito

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • De: Matt Johnson PhD, Prince Ghuman
    • Narrado por: Roger Wayne
    • Duración: 8 h y 59 m
    • Fecha de lanzamiento: 05-19-20
    • Idioma: Inglés
    • 4.5 out of 5 stars 45 calificaciones
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Precio regular: $13.97 o 1 crédito

    Sale price: $13.97 o 1 crédito

    • De: Seth Godin
    • Narrado por: Seth Godin
    • Duración: 2 h y 1 m
    • Fecha de lanzamiento: 01-02-01
    • Idioma: Inglés
    • 4.5 out of 5 stars 689 calificaciones
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Precio regular: $11.24 o 1 crédito

    Sale price: $11.24 o 1 crédito

    • The Three Ingredients of Leading Brands
    • De: Greg Creed, Ken Muench
    • Narrado por: Greg Creed, Ken Muench
    • Duración: 7 h y 30 m
    • Fecha de lanzamiento: 06-08-21
    • Idioma: Inglés
    • 4.5 out of 5 stars 42 calificaciones
    • Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....

    Precio regular: $22.49 o 1 crédito

    Sale price: $22.49 o 1 crédito

    • Truth and Lies About Why We Buy
    • De: Martin Lindstrom
    • Narrado por: Don Leslie
    • Duración: 7 h y 22 m
    • Fecha de lanzamiento: 10-21-08
    • Idioma: Inglés
    • 4 out of 5 stars 758 calificaciones
    • Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • Native Ads, Content Marketing, and the Covert World of the Digital Sell
    • De: Mara Einstein
    • Narrado por: Tamara Marston
    • Duración: 7 h y 49 m
    • Fecha de lanzamiento: 09-13-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 16 calificaciones
    • From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    Se incluye en la membresía Plus
    • Why the Future of Business Is Selling Less of More
    • De: Chris Anderson
    • Narrado por: Christopher Nissley
    • Duración: 7 h y 56 m
    • Fecha de lanzamiento: 07-11-06
    • Idioma: Inglés
    • 4 out of 5 stars 1,122 calificaciones
    • Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....

    Precio regular: $19.49 o 1 crédito

    Sale price: $19.49 o 1 crédito

  • Precio regular: $11.17 o 1 crédito

    Sale price: $11.17 o 1 crédito

    • The Tiny Clues That Uncover Huge Trends
    • De: Martin Lindstrom
    • Narrado por: Ricco Fajardo
    • Duración: 8 h y 4 m
    • Fecha de lanzamiento: 02-23-16
    • Idioma: Inglés
    • 4 out of 5 stars 583 calificaciones
    • Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • How to Take Control of the Customer Conversation
    • De: Matthew Dixon, Brent Adamson
    • Narrado por: Matthew Dixon, Brent Adamson
    • Duración: 5 h y 43 m
    • Fecha de lanzamiento: 02-10-22
    • Idioma: Inglés
    • 4.5 out of 5 stars 9 calificaciones
    • Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them....

    Precio regular: $18.88 o 1 crédito

    Sale price: $18.88 o 1 crédito

    • Antitrust in the New Gilded Age (Columbia Global Reports)
    • De: Tim Wu
    • Narrado por: Marc Cashman
    • Duración: 4 h y 12 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 222 calificaciones
    • From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....

    Precio regular: $13.50 o 1 crédito

    Sale price: $13.50 o 1 crédito

    • The Economics of Manipulation and Deception
    • De: George A. Akerlof, Robert J. Shiller
    • Narrado por: Bronson Pinchot
    • Duración: 7 h y 11 m
    • Fecha de lanzamiento: 02-09-16
    • Idioma: Inglés
    • 4 out of 5 stars 348 calificaciones
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • De: Eric Siegel
    • Narrado por: Steven Menasche
    • Duración: 11 h y 6 m
    • Fecha de lanzamiento: 05-11-17
    • Idioma: Inglés
    • 4 out of 5 stars 107 calificaciones
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Precio regular: $25.78 o 1 crédito

    Sale price: $25.78 o 1 crédito

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • De: Martin Lindstrom
    • Narrado por: Dan Woren
    • Duración: 10 h y 40 m
    • Fecha de lanzamiento: 09-20-11
    • Idioma: Inglés
    • 4.5 out of 5 stars 342 calificaciones
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Precio regular: $18.00 o 1 crédito

    Sale price: $18.00 o 1 crédito

    • Why Community Is the Last Great Marketing Strategy
    • De: Mark Schaefer
    • Narrado por: Mark Schaefer
    • Duración: 5 h y 25 m
    • Fecha de lanzamiento: 01-05-23
    • Idioma: Inglés
    • 4.5 out of 5 stars 21 calificaciones
    • Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....

    Precio regular: $19.95 o 1 crédito

    Sale price: $19.95 o 1 crédito

    • The Pursuit of Success, Love and What It All Means
    • De: Scott Galloway
    • Narrado por: Scott Galloway
    • Duración: 3 h y 35 m
    • Fecha de lanzamiento: 06-13-19
    • Idioma: Inglés
    • 4.5 out of 5 stars 56 calificaciones
    • As Scott Galloway puts it, by the time you hit your mid-20s sh*t gets real. Life becomes stressful....

    Precio regular: $13.07 o 1 crédito

    Sale price: $13.07 o 1 crédito

    • Psychology, Neuroscience, and the Human Side of Economics
    • De: David Orrell
    • Narrado por: Al Kessel
    • Serie: Hot Science Series
    • Duración: 5 h y 45 m
    • Fecha de lanzamiento: 06-29-21
    • Idioma: Inglés
    • 4 out of 5 stars 7 calificaciones
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Precio regular: $13.71 o 1 crédito

    Sale price: $13.71 o 1 crédito

    • Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
    • De: Robert Wachter
    • Narrado por: Benjamin Wachter
    • Duración: 11 h y 7 m
    • Fecha de lanzamiento: 03-27-15
    • Idioma: Inglés
    • 4.5 out of 5 stars 311 calificaciones
    • While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • How We Relate to People, Products, and Companies
    • De: Chris Malone, Susan T. Fiske
    • Narrado por: Sean Runnette
    • Duración: 5 h y 58 m
    • Fecha de lanzamiento: 10-15-13
    • Idioma: Inglés
    • 4.5 out of 5 stars 67 calificaciones
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Precio regular: $16.23 o 1 crédito

    Sale price: $16.23 o 1 crédito

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