Consumer Research

Lista de productos
    • De: Juanjo Ramos
    • Narrado por: Juanjo Ramos
    • Duración: 51 m
    • Fecha de lanzamiento: 03-07-25
    • Idioma: Español
    • 5 out of 5 stars 1 calificación
    • Este audiolibro tiene como objetivo comprender todos los factores que nos inducen a desprendernos de nuestro dinero: estímulos sensoriales, sesgos cognitivos, emociones y también los “trucos” psicológicos del marketing que vienen aplicándose con éxito durante años.

    Precio regular: $3.95 o 1 crédito

    Sale price: $3.95 o 1 crédito

    • Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
    • De: James I. Bond
    • Narrado por: Jonny Unitus
    • Duración: 4 h y 46 m
    • Fecha de lanzamiento: 11-06-22
    • Idioma: Inglés
    • 5 out of 5 stars 14 calificaciones
    • People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....

    Precio regular: $14.95 o 1 crédito

    Sale price: $14.95 o 1 crédito

    • Enchanting Customers with Premium Brand Experiences
    • De: Riccardo Illy
    • Narrado por: Sam Rushton
    • Duración: 6 h y 16 m
    • Fecha de lanzamiento: 02-22-22
    • Idioma: Inglés
    • 5 out of 5 stars 2 calificaciones
    • Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....

    Precio regular: $19.79 o 1 crédito

    Sale price: $19.79 o 1 crédito

    • How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
    • De: Shep Hyken
    • Narrado por: Timothy Andrés Pabon
    • Duración: 4 h y 41 m
    • Fecha de lanzamiento: 11-13-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 39 calificaciones
    • This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

  • Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • Wie man kluge Entscheidungen anstößt
    • De: Richard H. Thaler, Cass R. Sunstein
    • Narrado por: Peter Wolter
    • Duración: 13 h y 23 m
    • Fecha de lanzamiento: 02-22-23
    • Idioma: German
    • sin calificaciones
    • Der Klassiker der Verhaltensökonomie vollständig aktualisiert. Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard...

    Precio regular: $21.49 o 1 crédito

    Sale price: $21.49 o 1 crédito

    • Why America Spends while the World Saves
    • De: Sheldon Garon
    • Narrado por: Ken Maxon
    • Duración: 13 h y 48 m
    • Fecha de lanzamiento: 09-21-12
    • Idioma: Inglés
    • 4 out of 5 stars 5 calificaciones
    • If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • Behavioral Economics for Marketers
    • De: Rebecca L. Sullivan
    • Narrado por: Rebecca L. Sullivan
    • Duración: 10 h y 1 m
    • Fecha de lanzamiento: 06-14-23
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....

    Precio regular: $24.95 o 1 crédito

    Sale price: $24.95 o 1 crédito

    • Why Your World, Work, and Brain Are Being Creatively Disrupted
    • De: Nick Bilton
    • Narrado por: Mike Chamberlain
    • Duración: 8 h
    • Fecha de lanzamiento: 09-14-10
    • Idioma: Inglés
    • 3.5 out of 5 stars 106 calificaciones
    • Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? Listen to find out more....

    Precio regular: $15.75 o 1 crédito

    Sale price: $15.75 o 1 crédito

    • Why Americans (Still) Can't Hold On to Their Money
    • De: Stuart Vyse
    • Narrado por: William Hughes
    • Duración: 13 h y 10 m
    • Fecha de lanzamiento: 09-03-18
    • Idioma: Inglés
    • 4.5 out of 5 stars 5 calificaciones
    • In 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. This fully updated new edition tackles the post-recession era of economic recovery....

    Precio regular: $19.74 o 1 crédito

    Sale price: $19.74 o 1 crédito

  • Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • The Power of Emotion in a Noisy World
    • De: Jeff Goldenberg
    • Narrado por: Jeff Goldenberg
    • Duración: 1 h y 33 m
    • Fecha de lanzamiento: 04-16-25
    • Idioma: Inglés
    • sin calificaciones
    • In the age of information overload, it’s not just what brands say, but how they make you feel that matters most. Vibe Marketing takes listeners on a journey through the emotional undercurrents that power today’s most successful brands.

    Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • How to Change Mass Behaviour by Harnessing Our True Nature
    • De: Mark Earls
    • Narrado por: Dennis Holland
    • Duración: 12 h y 50 m
    • Fecha de lanzamiento: 07-10-20
    • Idioma: Inglés
    • 5 out of 5 stars 1 calificación
    • The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....

    Precio regular: $21.49 o 1 crédito

    Sale price: $21.49 o 1 crédito

    • How Social Design Can Make New Products More Human
    • De: Carla Diana
    • Narrado por: Justis Bolding
    • Duración: 6 h y 5 m
    • Fecha de lanzamiento: 05-06-21
    • Idioma: Inglés
    • 4 out of 5 stars 4 calificaciones
    • Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....

    Precio regular: $17.19 o 1 crédito

    Sale price: $17.19 o 1 crédito

    • 12 Proven Strategies for a Customer-Driven World
    • De: Steve Andersen, Dave Stein
    • Narrado por: Jeff Cummings
    • Duración: 8 h y 39 m
    • Fecha de lanzamiento: 04-04-16
    • Idioma: Inglés
    • 4 out of 5 stars 15 calificaciones
    • This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....

    Precio regular: $20.00 o 1 crédito

    Sale price: $20.00 o 1 crédito

    • Solving Problems in the Black Community
    • De: Limahl Rendel Mills
    • Narrado por: Limahl Rendel Mills
    • Duración: 1 h y 52 m
    • Fecha de lanzamiento: 03-28-22
    • Idioma: Inglés
    • sin calificaciones
    • Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed....

    Precio regular: $6.95 o 1 crédito

    Sale price: $6.95 o 1 crédito

    • How the Government and Big Business Sold Us Well-Being
    • De: William Davies
    • Narrado por: Jack Hawkins
    • Duración: 8 h y 31 m
    • Fecha de lanzamiento: 04-14-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 98 calificaciones
    • What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....

    Precio regular: $18.59 o 1 crédito

    Sale price: $18.59 o 1 crédito

    • How Companies Use Our Data to Empty Our Wallets
    • De: Anna Bernasek, D. T. Mongan
    • Narrado por: Tavia Gilbert
    • Duración: 7 h y 54 m
    • Fecha de lanzamiento: 05-18-15
    • Idioma: Inglés
    • 4 out of 5 stars 6 calificaciones
    • In All You Can Pay, Anna Bernasek and D. T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services....

    Precio regular: $25.78 o 1 crédito

    Sale price: $25.78 o 1 crédito

    Se incluye en la membresía Plus
    • The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
    • De: Steve Lohr
    • Narrado por: Steve Lohr
    • Duración: 6 h y 33 m
    • Fecha de lanzamiento: 03-10-15
    • Idioma: Inglés
    • 4 out of 5 stars 117 calificaciones
    • Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....

    Precio regular: $17.09 o 1 crédito

    Sale price: $17.09 o 1 crédito

    • De: Eric von Hippel
    • Narrado por: Tom Parks
    • Duración: 5 h y 24 m
    • Fecha de lanzamiento: 11-18-16
    • Idioma: Inglés
    • 4.5 out of 5 stars 9 calificaciones
    • In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....

    Precio regular: $17.49 o 1 crédito

    Sale price: $17.49 o 1 crédito

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