Consumer Research

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.

For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views and from KPIs to campaign tracking. But the biggest problem is not the technical data silos but the human ones. In The Age of Customer Equity, marketing expert with a passion for analytics Allison Hartsoe helps you cut through the noise and gives you the tools you need to humanize your customer data to connect to the right customers at the right time.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.

Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

Our team of email-marketing gurus are unashamedly biased when it comes to implementing strategies that drive revenue and growth—we know what works and what doesn’t. Using our tried and tested Klaviyo email flows, we will supercharge your growth potential using a unified strategy and customer experience that delivers optimal results.

You will learn how design and innovation are being impacted by new and emerging technologies, societal demands, cultural shifts, and broader world issues. The Future of Design is practical, concise, and includes guidelines for building and supporting creative teams, advice and strategies for evaluating product concepts, and interviews with product designers, inventors, and innovators from around the world.

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.

This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.

Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.

When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.