Content Creation

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.

Kate Conger und Ryan Mac erzählen die wahre Geschichte hinter der Übernahme von Twitter durch Elon Musk! Der Kauf von Twitter für 44 Milliarden Dollar durch den reichsten Mensch der Welt ist anders als alles, was in der Wirtschaft oder den Medien bisher geschehen ist. Ein streitbarer, launischer CEO entschied nach der Übernahme 2022 darüber, was unter freie Meinungsäußerung fiel – und was nicht.

In "Podcasting Made Simple," each chapter delivers a lesson, each chapter promises clarity, and each section takes you one step closer to making your dream of podcasting an actual, successful business. This audiobook is the lighthouse leading you through the thrilling voyage of podcasting, regardless of your level of experience. It may help beginners as well as seasoned creators eager to improve and grow.

Tyler’s TikTok Takeoff: From Trendy Clips to Thriving Brand Your Step-by-Step Guide to Building Success on TikTok and Beyond In today’s fast-paced digital world, TikTok has become a launchpad for creators to turn their passions into thriving brands. But how do you navigate the algorithm, grow your audience, and turn followers into fans while staying true to yourself? In this actionable guide, follow the journey of Tyler, a fitness enthusiast who starts with quick workout videos on TikTok and builds a thriving fitness empire.

Are you tired of spending all your time working for someone else? Are you interested in making money on your own terms while writing about what you love or a passion that you want to share with the world? Are you just a beginner and you don’t know where to start? How to Blog for Profit in 2020 will show you how to turn your dream into a reality. This audiobook is a step-by-step guide and recommendations for the best tools and plugins. You will discover how to connect your passions to the needs of your audience, and how to create a fresh, valuable, and vital blog.

In this essential and timely book, behavioral scientists Sanders and Hume demonstrate the astonishing reach of our social networks, and why we need to reclaim their power to effect positive change in our professional and private lives. The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier?

Whether it's from dodgy acronym-titled crime shows to news stories designed to terrify you down to your socks, we've all heard about sites like Silk Road and the ways criminals use cryptocurrency online. But did you know that among the various shady corners of the dark web you can also find portals to the BBC and Facebook? So, let's go on a journey from the birth of the Net through the strangest dark services to the surprisingly positive uses of dark technology, including dodging the watchful eye of oppressive censors.

Uno de los grandes problemas que ha traído consigo la proliferación de discursos en las redes sociales es que pareciéramos vivir en un mundo en el que todos hablan y nadie escucha. El torrente de información que circula frente a nuestros ojos cada día, sea verdadera o falsa, cohíbe la posibilidad para sopesar el contexto, el trasfondo y las implicaciones de aquello que leemos.

India, the land of rickshaws, rajas, roti, and more. It's both a wonderful and in some cases, challenging and stressful country to visit. In spite of some harrowing experiences there, India occupies a place near to my heart. I wrote this book to help foreign tourists to India have a safe and enjoyable trip that is so wonderful that they'll have a deep desire to return to India, either physically, or through fond memories of the journey.

Have you ever come across something online that looks a little bit too good to be true? It might be a competition you’ve won that you didn’t know you’d entered or a new cryptocurrency with a low buy-in price and promised high returns.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

"The Art of Content Creation: Tips and Tricks for YouTube" is a comprehensive guide for aspiring and experienced creators on the world's largest video-sharing platform. With over 2 billion monthly active users, YouTube has become a vital platform for content creators to showcase their talents and build a loyal following. This book covers a wide range of topics, from identifying your audience and passion, crafting a compelling brand, and generating killer content ideas, to lighting and sound techniques, camera gear, editing essentials, and YouTube SEO.

During one crazy week in January 2021, a motley crew of retail traders on Reddit's r/wallstreetbets forum had seemingly done the impossible - they had brought some of the biggest, richest players on Wall Street to their knees. Their weapon was GameStop, a failing retailer whose shares briefly became the most-traded security on the planet and the subject of intense media coverage. The Revolution That Wasn't is the riveting story of how the meme stock squeeze unfolded, and the real architects (and winners) of the GameStop rally.

Have you ever had an Instagram message from Hollywood A-lister Keanu Reeves? Have you ever replied and continued the conversation with Keanu Reeves, where through broken English, he tells you he's on the movie set of John Wick 4 and he needs you to do him a favor? "Instascam: Inside the Murky World of Instagram Scammers" is a gripping exposé that unveils the sinister tactics of Instagram scammers whilst also being a hilarious laugh out loud audiobook.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Have you ever seen advertisements on Facebook and asked yourself, "How can I do that for my business?" Well if you've ever been on Facebook, then you've definitely seen ads...because that's how Facebook makes its money. And here's the good news: Advertising on Facebook is incredibly easy to do and it's even more incredibly effective!

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.