Content Creation

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

Google Ads, which as formerly Google AdWords, is an advertisement created by Google on October 23, 2000, in the United States. This will display ads or banner ads on Google or on the Display Partner Network, which are targeted to keywords entered by the user or their browsing behavior.

Follow along as Paul Richards takes listeners on an exciting journey through the possibilities of live streaming for business...This audiobook is the ideal starting place for anyone who wants to take their business's lead generation process to the next level. Your success really depends on how well you market yourself and Live Streaming Is Smart Marketing has insider tips on exactly how you can achieve that level of success you’ve been seeking.

Você sempre quis saber como fazer o que você ama e ainda por cima ficar rico com isso? Então este livro não é para você. O que posso oferecer com o Ouvindo vozes é um guia para a produção de conteúdo no meio mais orgânico, flexível e dinâmico que a internet já possibilitou: o podcast. Nestas páginas, compartilho mais de uma década de experiência (me disseram que é na capa do livro que damos carteirada) para que você não precise cometer os mesmos erros que cometi. Apesar da cultura do "faça você mesmo" do podcast, não há necessidade alguma de sofrimento, e é aí que o livro entra.

Are you looking to start a podcast, but feeling overwhelmed and unsure where to begin? Look no further than Path to Podcast Success, the ultimate guide to help you create, grow, and make money with your podcast. With a simple seven-step roadmap, this book will help you go from idea to a full season, no matter your level of experience!

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

This book is a great beginner’s guide to the fundamentals of setting up and succeeding in blogging. It introduces best practices and strategies to gain a profitable SEO ranking with your unique and original content in a world that is getting smaller everyday due to the Internet.

Create amazing business opportunities with the power of social media! If you're looking for real ways to earn money, or grow your business with social media, a system that's flexible and works whether you're just doing it in your spare time as a side hustle, or turning it into a full-time gig, you should listen to this book. With Social Media: Master Strategies for Social Media Marketing, you will understand how Social Media is shaping business today - and why it is so effective. You'll find out why it's essential to use Facebook, Instagram, Twitter, and YouTube to promote your company - and to build an online community!

The world we know of today is changing, and businesses are starting to take their social media and marketing more seriously. As social media has made a significant acknowledgment for improving the portfolio and online presence of individual businesses, nearly every industry has recognized the excellent benefits and values of social media marking.

The power of YouTube to connect with audiences cannot be denied. The platform has become more than just a video-sharing site and a creative outlet. It has turned into a powerful marketing tool to bring ideas, products, and services in front of a massive audience. It does not matter if the business is small, medium, or large - YouTube has leveled the playing field for everyone.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

Most "how-to" blog books will teach proper writing protocols for blogging, yet won't show you exactly how the experts make money from it. When I began blogging, I attempted these "writing" strategies and before long discovered I was only writing for myself, as my site had zero traffic! After that revelation, I was hungry to discover what really worked and paid a lot of money examining what made blogs profitable. Since then I have tried every known strategy and over time I began creating my own system for profitable blogging.

With more than a billion users in 75+ languages, YouTube connects with one-third of global internet users and provides creators and advertisers opportunities to reach large-scale audiences. Have you ever wondered how 16,000 YouTube accounts have millions of subscribers and get hundreds of thousands of views a day? Have you ever aspired and hoped that one day your YouTube channel could generate international business expansion and a passive income stream?

Descubre y Experimenta la revolución de los algoritmos personalizados y descubre cómo están redefiniendo nuestra relación con el contenido en línea. Sumérgete en el mundo de los microinfluencers, quienes están transformando el juego del marketing digital, y explora cómo las redes sociales están siendo utilizadas como herramientas para fomentar la inclusión y la diversidad en una amplia gama de comunidades.

Do you want to start a podcast business like a pro and don't know where to start from? Do you wish to monetize your podcast, but don't know how to go about it? Then this audiobook is specially packaged for you by someone who was once in your shoes but overcame the entire hurdles to become one of the successful podcasters. You wonder how you can project your voice, name, and contents to the whole world, while you legitimately make money? Podcasting is here to make your dream a reality.

Facebook is clearly the most popular social media platform, with over one billion users worldwide. The question is, are you taking advantage by making money from this opportunity?

Nev Schulman is the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it's almost always fiction).

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

Don’t read the comments. It’s advice that feels as old as the internet, yet more relevant than ever. The tools we once hailed for their power to connect people and spark creativity can also be hotbeds of hate and harassment. Gupta interviews people who have built and sustained fascinating online communities in our unpredictable digital climate, and dives deep with activists, organizers, journalists, and executives to find out what strategies work best for them. Is there really such a thing as a recipe for success?