Content Creation

Elon Musk's takeover of Twitter was one of the most audacious and remarkable deals in tech history. The Battle for Twitter takes listeners back to the very beginning and how we reached this point. It looks at the origins of the platform, the vision of its cofounder Jack Dorsey, and how it became a battleground for ideas, controversies, and viral moments that shaped the world we live in today.

Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book is designed as an introduction to the world of digital and online advertising.

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central and yet most taken for granted features of modern life: the Internet. Once a technological novelty and now the very plumbing of the Information Age, the Internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is so?

Los influencers son personas comunes y corrientes que se han ganado una gran cantidad de fieles seguidores debido a su experiencia y transparencia. A diferencia de las celebridades, que se han convertido en influencers gracias a la fama “heredada” de otros medios como el cine, la televisión o los deportes, los influencers tal y como los entendemos hoy lograron su popularidad por un sólo motivo: la valiosa información que comparten con sus seguidores.

"How To Delete Or Deactivate Your Facebook Account" is a comprehensive handbook for anyone ready to take control of their digital footprint. Packed with extremely detailed, step-by-step instructions, this book teaches you how to correctly and quickly disconnect from Facebook. Whether you're seeking a temporary break with deactivation or a permanent exit with deletion, this guide provides the knowledge to navigate the process confidently. Discover the art of reclaiming your online identity and rediscovering a life beyond the screen with "How To Delete Or Deactivate Your Facebook Account!”

AI-Era Social Network reimagines social media for the Age of AI—built not to manipulate attention, but to foster truth, dignity, and civic trust. The book outlines a bold, ethical blueprint for a platform that combats misinformation with AI-powered truth layers, empowers users with personal AI companions, and redesigns conversations to prioritize empathy over outrage. It proposes a flexible identity model that balances privacy with accountability, and an open, decentralized infrastructure governed by users—not corporations.

This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.

Sound interesting? The author thinks so too! Listen to How to Land a Tech Job: Insider Advice on Landing a Job at Instagram, Snapchat, Facebook, Google, or Any Tech Company and get advice about tech and IT jobs from an insider.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before.

In The Accidental Youtuber, embark on a journey with Peter as he shares his rollercoaster ride from orphan to YouTube success. With a blend of candid storytelling and actionable insights, this book unveils the secrets behind creating engaging content, growing a loyal audience, and monetizing your passion on the world's largest video platform.

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

MSNBC anchor and media maven Greta Van Susteren presents the most practical, thorough, and accessible guide around to living well on social media. From answering basic questions like "What's the best site for you?" to "How to Tweet" and "What does it mean to 'tag' someone?" to addressing important moral and behavioral issues like how to protect your privacy, how to avoid being roasted online, and whether it's okay to get your news from Facebook, this is the essential handbook for anyone who wants to stay up to date with today's changing technology.

On March 13, 1971, LT Bart Creed, USN launched from the deck of the USS Ranger in support of Operation Lam Son 719, the ill-fated invasion of Laos by ARVN forces. Shot down while strafing an enemy truck on the Ho Chi Minh Trail, LT Creed lay injured and surrounded by enemy forces. Despite heroic attempts to rescue him, the 25 year-old husband, and father of two young children was never recovered. To this day, his fate remains a mystery.

Have you ever wondered how people can make a full-time living from home by blogging? Well, it's not as difficult as you might think, and if you want to live a life where you can work anywhere around the world, listen to this guide! This book contains the information that has a well-kept secret until now. Get yourself ahead of the game and making money by blogging in no time!

“But I hate the sound of my voice.” Those are usually the first words new podcasters tell me. Their confidence is shaken. They think they don’t have what it takes. Their mind has misled them to believe they should be amazing the first time they sit down in front of the mic. You thought you were supposed to be good right out of the gate? Oh, no. We’re all terrible in the beginning! And guess what...you can’t change the sound of your voice. So, let’s fill it with confidence, instead?

Their idea was simple. Four NYU undergrads wanted to build a social network that would allow users to control their personal data instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days they raised $200,000, and reporters, venture capitalists, and the digital community's most legendary figures were soon monitoring their progress. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris.

IRL, Chris Stedman's personal and searing exploration of authenticity in the digital age, shines a light on how age-old notions of realness - who we are and where we fit in the world - can be freshly understood in our increasingly online lives. Stedman offers a different way of seeing the supposed split between our online and offline selves: the internet and social media are new tools for understanding and expressing ourselves, and the not-always-graceful ways we use these tools can reveal new insights into far older human behaviors and desires.