Content Creation

A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.

Discover the secrets of building a strong foundation for your channel as you dive into the fundamentals of content creation. From defining your niche to understanding your target audience, you'll learn how to stand out from the crowd and develop a unique brand that resonates with viewers. Unleash your creativity as you explore different video formats, storytelling techniques, and the art of engaging your audience.

Josh Brandon, author of The Compassion and Critical Thinking Workbook and founder of My Podcast Workshop, delivers Influence, a social media philosophy built on over two decades' experience as a media influencer, broadcaster, talent coach, and public speaker. With a focus on covering the basics of media responsibility, Influence is a book crafted for the social media personality just starting their journey or the already established social media personality looking to become a bigger brand.

There are over 150 million blogs out there in the world today, and in order to compete at any level, you must understand the inner workings of search engine optimization. Ranking your blog posts on Google is difficult, and it has become increasingly more so in the wake of Google's many new algorithm changes. With the introduction of updates like the Google Panda, Google Penguin, User Experience Algorithm, and Exact Match Domains, the entire ranking landscape has changed. What used to work just a couple of years ago for ranking in SEO, no longer works today; the rules are different.

Are you ready to turn your passion for social media into a thriving online business? Social Media Goldmine reveals how to monetize your social media presence on Instagram, TikTok, Facebook, and YouTube—even if you have a small following. Whether you're a beginner in social media marketing or an experienced creator, this book provides proven strategies to help you make money online.

Este libro fue escrito por un empresario, con la guía y el apoyo de muchos otros empresarios exitosos que están aprovechando los medios sociales para lograr el máximo crecimiento.

WordPress is a widely-used content management system (CMS) that has been empowering millions of websites since its launch in 2003. Initially created as a blogging platform, WordPress has grown into a comprehensive tool suitable for a variety of web projects, ranging from personal blogs and small business websites to large-scale e-commerce platforms and corporate sites. One of the standout features of WordPress is its user-friendly interface. The dashboard is intuitive and easy to navigate, making it accessible even for those with limited technical expertise.

If you've spent a lot of your career and focusing on your personal brand it's time to start thinking about how to future proof your work. While digital platforms come and go, so do opportunities to create, build, and nurture your customer and audiences, but we can't rely on them. The idea of growth branding helps you to start to consider how to turn the value of your personal brand into something you can actually benefit from. The book comes with an audit for you to do that will help you organize your path to growth and success factors.

Generative AI represents a groundbreaking frontier in the realm of artificial intelligence, where machines not only learn from data but also create new data, mimicking the inventive processes of human creativity. This book is a comprehensive guide that explores the depths of generative AI, from foundational concepts to advanced applications, and provides a rich array of hands-on projects and real-world case studies.Why Generative AI? In recent years, generative AI has transformed from a niche area of research to a central pillar of AI innovation, with profound implications for various ...

Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

This book is a great beginner’s guide to the fundamentals of setting up and succeeding in blogging. It introduces best practices and strategies to gain a profitable SEO ranking with your unique and original content in a world that is getting smaller everyday due to the Internet.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

THE ONLY BOOK YOU NEED TO START YOUR PODCAST: The Complete Guide. Are you ready to share your voice with the world, but unsure where to start? Whether you're dreaming of starting a podcast or you've already hit "record" a few times, THE ONLY BOOK YOU NEED TO START YOUR PODCAST is your one-stop resource for everything you need to know—without the tech jargon and without the stress.

Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book is designed as an introduction to the world of digital and online advertising.

Do you own or operate your own website or online business? With the rising popularity of the internet, there is a good chance that you do. Whichever type of website you have, did you know that you could help to promote it with social media? I’m sure many of you have heard of different social media sites like Facebook, YouTube, Twitter, MySpace, LinkedIn, Blogger, WordPress, and others.

Unlock the Power of Pinterest for Your Business! Your AI Generated Introduction to Marketing Using Pinterest In a digital world where visuals dominate, "Marketing Using Pinterest" is a quick roadmap to harnessing the potential of this dynamic platform. Whether you’re a small business owner, an entrepreneur, or a creative professional, this comprehensive guide offers crowd-sourced insights and introduces strategies to kick off your Pinterest game. Dive into the World of Marketing with Pinterest! Authored by AI Jenn, as part of the innovative series "My Computer Wrote This," this book ...

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

I spent years wanting to start a blog. I hated my job and knew I didn't want to spend a third of my day miserable...but looking through blogging books, all I found were generic strategies and false promises. They all promised huge income but none really told me how much bloggers make or how to make money online. I said screw it and started my blogs anyway in 2014. I quit my job and spent 60+ hours a week building my sites and learning how to make money blogging.

Ready to unlock your YouTube potential? Whether you're just starting or eager to grow, Uncensored YouTube Hacks: Pro Tips You Need to Master Video Impact is your shortcut to creating content that thrives. This guide is packed with strategies, tips, and insider secrets to help you attract more views, engage your audience, and build a loyal community.