Content Marketing

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

If you have ideas, thoughts, opinions, expertise - or you just like to talk - you can be a podcaster. Anyone who has anything to say about anything can find like-minded, or just curious, listeners. The size and scope of your audience is unlimited. And your audience is out there!

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create...

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

To say that the previous two years have been turbulent for marketers would be an understatement. Our lives have grown inexorably intertwined with the online dimension since the beginning of the internet. People send emails, look for information, and, most crucially, purchase things. Prospects go online first before ever thinking about a B2B supplier. They may stumble across your brand via a sponsored ad, a video, or any of the search engines and (hopefully) become a client. Agility, flexibility, and ongoing innovation are now standard operating procedures for marketing firms of all sizes ...

This is the definitive guide on how to create content for business easily with ChatGPT (Updated for GPT-4) ✔ Save Time & Money on Content Creation. ✔ Best for Small Business & One Person Company. ✔ Get time back to focus on your business and product. By following this step-by-step guide you will be able to: ✔ Create Landing Pages Scripts, Facebook Ad Campaign Scripts, Video Scripts - in minutes. ✔ Create Hugh Quality Sales Script that Generate Leads ✔ Create Business Plan, Marketing Plan, Pitch Deck ✔ Create SEO Keywords & Description which has high conversion rate As a ...

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

This book is a guide for soulpreneurs: solopreneurs who are following their soul's calling in their business. Written in a friendly, accessible style, this book provides insights about content marketing that can be implemented immediately. Topics include: Developing an authentic content strategy Creating high-quality content that resonates with your audience Promoting your content and getting it seen by more people Building a loyal community of followers Overcoming common challenges faced by soulpreneurs Authentic Content Marketing can be a deeply supportive resource for any soulful ...

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now...beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Do you have a great story to tell, but don’t know how to tell it? Are you struggling with making a transition from old-school media to the new age of digital marketing? Does your marketing message stand out in a crowd, or is it drowning in a sea of competitors? Is your technical or engineered product innovative and exciting, but you can’t seem to reach your target audience? How can you make your technical product seem sexy? When you think of marketing a technical product, data sheets and operation manuals are no longer enough to get the job done. Trade shows are expensive and time ...

Feel behind on AI? Let’s fix that. Whether you’re a digital marketing manager, content lead, or comms pro juggling multiple campaigns, AI Accelerator is your step-by-step guide to turning artificial intelligence into real-world marketing results—without the overwhelm. What’s Inside? In just 20–30 minutes a day, you’ll learn how to: Use ChatGPT as your personal marketing assistant—from copywriting to campaign ideas Write blog posts fast without sacrificing quality Manage email tasks smarter (yes, even in Outlook) Create high-converting social posts without burning out Maintain ...

Unlock the power of PLR content and fast-track your way to consistent profits! "How to Make Money with PLR (Private Label Rights) Content - Faster product creation = faster profits" reveals the secrets to transforming pre-written materials into cash-generating assets. Why Use PLR Time-Saving: PLR content allows you to skip the content creation process, giving you ready-made material that you can quickly modify and use for your business. Cost-Effective: Hiring writers or creating content from scratch can be expensive. With PLR, you get affordable content that you can customize for multiple ...

Beyond the Best Seller™ Bestseller Secrets is a book series featuring today's top authors and publishers. Connie Ragen Green shares how to Turn Your Book Content into an Online Course and Live Event. It is is part of an interview series by Ron Douglas and Alice Seba. The Publisher has permission to publish this content. Connie Ragen Green is an online marketing strategist, bestselling author, and international speaker working with new entrepreneurs. A former classroom teacher and real estate broker and appraiser, Connie left it all behind to start her online business in 2006. With clients...

Unlock the doors to a groundbreaking world where artificial intelligence meets YouTube success. "Monetizing AI-Generated YouTube Content" is your essential guide to harnessing the power of AI to transform your digital content journey and maximize your earnings on the world's largest video platform. Dive into a rich tapestry of insights, strategies, and techniques tailored for creators ready to elevate their channels with cutting-edge AI tools. Begin with understanding the synergy between AI and YouTube. Explore the rising influence of AI in shaping content and delve into the intricacies of ...

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

"So many content creators...and so few with an actual business strategy. This is that strategy." – Joe Pulizzi, Founder, The Tilt “It's no longer a question of if you should create content to grow your business but how. In this book, Julia shows us how to do it so we achieve the end goal of business growth without breaking the bank, or your sanity!” —Michael Brenner, CEO of Marketing Insider Group and Author of Mean People Suck Content Burnout author, Julia McCoy, has spent the last ten years building up five brands to multiple six- and seven-figures through content marketing—...

What if your next hater is your greatest asset? Flame to Fuel is a manifesto for creators, leaders, and truth-tellers who are tired of holding back. In this bold, funny, and deeply grounded collection of essays, Michael Whitehouse shows you how to transform criticism into clarity, internet comments into connection, and every snarky reply into rocket fuel for your message. This isn’t a book about fighting back harder. It’s about responding with purpose. It’s about growing a voice that doesn’t just speak — it lands. Whether you’ve been hesitant to post your truth or burned out by ...

Social media isn’t just a time-waster—it’s a game-changer. Whether you’re a seasoned marketer or just starting out, The Agile Brand Guide to Social Media Marketing is your ultimate guide to navigating the ever-evolving social media landscape with confidence and precision. Packed with actionable insights, expert strategies, and real-world examples, this book dives deep into the platforms, trends, and techniques that define modern social media marketing. From crafting authentic organic content to executing high-impact paid campaigns, you’ll learn how to leverage platforms like ...