Content Marketing

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Unlock the full potential of content marketing with this all-in-one guide designed for entrepreneurs, marketers, and business professionals ready to elevate their digital presence. Whether you're just starting out or looking to sharpen your strategy, Mastering Content Marketing gives you everything you need to build a results-driven content engine.

AI Affiliate Marketing will help you navigate these changing and challenging times. Whether you're a seasoned affiliate marketer or just starting, this book provides actionable insights into how AI can improve your business and digital marketing activities. You'll learn to leverage AI tools to optimize affiliate promotions and maximize income potential.

Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. Content Machine provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team.

The Ultimate Instagram Marketing Guide: Grow Your Business with Content Strategy, Hashtags, Paid Ads, and Analytics Unlock the full potential of Instagram to grow your brand and drive real results. This comprehensive guide offers everything you need to succeed on one of the world’s most powerful social platforms. Whether you're new to Instagram marketing or looking to refine your strategy, this book provides step-by-step insights on how to: Build a compelling Instagram profile that attracts followers and drives engagement. Master the art of creating visually stunning and engaging content....

80% of your online advertising doesn’t reach your audience. People delete cookies and block ads. How can you reach your audience? There’s a new way. Your audience wants useful information. If it’s useful, they will share it. Use content marketing to give your audience what it wants. Based on real-world experience with Fortune 500s and Silicon Valley startups, this book covers: • How Content Marketing fits into your marketing • How to build your Content Marketing strategy • Use Influencer Marketing to distribute your content • Use SEO and PPC with your Content Marketing • ...

Are you a small business owner overwhelmed by AI hype—but secretly wondering if you’re falling behind? You’re not alone. And you’re not behind. Smarter Not Harder: How Small Business Owners Can Use AI to Work Less, Earn More, and Stay Human is the no-fluff, human-centered guide you’ve been waiting for. Forget the jargon, tech overwhelm, and cookie-cutter prompt packs. This book meets you where you are—with humor, heart, and step-by-step guidance to help you use tools like ChatGPT and other AI-powered systems to grow your business without losing your voice, values, or sanity. ...

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Unlock the future of marketing with AI-Driven Video Marketing, your ultimate guide to harnessing the power of artificial intelligence in video marketing strategies. Dive into a world where cutting-edge technology meets compelling content creation, transforming how brands reach and engage their audiences. Start your journey with an exploration of AI's foundations and its evolution within the video marketing landscape. Discover how this technology is revolutionizing the way marketers understand and target audiences. With AI-Driven Audience Insights, tailor your campaigns with precision, ...

This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen. This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create...

This edition has more than 80% new material compared to the 1st edition. What you'll get from this book is the inspiration to show up and create your authentic content, and to do it consistently. By being prolific in creating, and generous in sharing authentically online, you will naturally grow an audience of true fans. Some of your fans will, of course, become your clients or students. More importantly, you will enter a vibrant state of creativity that brings benefit into many areas of your business and life.

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures success. Do you want to elevate your brand? The Blueprint is your road map for establishing and growing a distinctive luxury brand. This guide will help you define your brand identity so that people want to buy what you're selling. You will learn effective marketing strategies for reaching customers with large budgets. Quality is important; you will learn how to create a supply chain that reflects luxury. Pricing is also covered, allowing you to set...

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This book reveals how small businesses are harnessing the power of artificial intelligence to outpace competitors and redefine what it means to be innovative. From the first chapter, readers witness a wave of entrepreneurs awakening to the transformative potential of AI. They discover how creative problem solving becomes supercharged when machine learning is woven into everyday decisions. The journey moves through real stories of businesses delighting customers with automated yet deeply personal experiences. Marketing is reimagined as algorithms uncover new audiences and craft irresistible ...

You've ventured into the world of social media marketing, where the landscape shifts faster than a trending hashtag. As you navigate this digital terrain, the challenges can seem overwhelming, but remember, every obstacle presents an opportunity for growth. Imagine transforming your fears into a robust strategy that not only engages your audience but also builds lasting relationships and drives conversions. The journey from a mere presence to a powerful brand identity begins with understanding the nuances of this dynamic environment. By embracing proven strategies, you'll unlock the ...

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

Are you an entrepreneur, a small business owner, or a marketing student seeking to harness the power of Pinterest for your brand’s success? If so, "Pinterest Marketing 2024: A Comprehensive Guide" is the book you've been waiting for! In this up-to-date guide, you’ll discover the latest tips, tricks, and strategies to maximize your marketing potential on Pinterest in 2024. This isn't just another marketing manual—it's your roadmap to mastering Pinterest marketing. In an era where visual content reigns supreme, Pinterest stands as a powerful platform for brands to connect with their ...

Look for Dr. Tamara Patzer's expanded 2025 edition based on what is happening now. This is the perfect tool for learning how to talking to AI. Proven Prompts is the ultimate guide for content creators (use your imagination and create CREATIVE content for any purpose including nonfiction marketing work) looking to unlock their full creative potential using the power of ChatGPT. This comprehensive guide, written by Dr. Tamara "Tami" Patzer, creator of AI Mastery Club and author of numerous books on business and marketing, is packed with valuable insights, tips, and tricks for using ChatGPT to...