Craft Business

Entrepreneurship isn’t for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa & Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision is central to launching a successful business. In The Heart of Entrepreneurship, Bernstein offers a guide for the creative and visionary process of bringing a business, product, or service to life.

In Kind by Michael G. Neece offers valuable insights for those seeking to achieve career success and create a better future, both at work and in the world.

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

"Building a Strong Business Brand: A Guide to Crafting a Comprehensive Branding Profile and Expanding into New Realms" is an essential resource for entrepreneurs and business leaders who want to establish a powerful brand identity. This guide covers everything from creating a detailed branding profile to developing a professional media kit and expanding your brand into the metaverse. Learn how to define your mission, vision, and values; articulate your brand’s unique selling proposition; and maintain consistency across all marketing channels.

Bruce R. Dorey is an expert coach and author of Lift: The Nature & Craft of Expert Coaching. In his work, Bruce takes a fresh look at how to prepare the next generation of businesspeople. Integrating current scientific research on human behavior, Bruce applies a traditional craftsman model to promote institutional knowledge transfer within large organizations.

Open your own Shop on Etsy.com, the world’s marketplace for handcrafted items, vintage finds, and crafting supplies. Start your own business selling one-of-a-kind treasures shoppers can’t find in regular stores. For crafters, it’s a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon! If you’re a skilled crafter, artist, or antique hunter, you’re 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your ...

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

Brand You: Crafting a Digital Identity that Drives Income is a step-by-step guide to building a powerful personal brand that attracts opportunities and generates income. This book covers everything from defining your brand identity and growing your online presence to content creation, audience engagement, and monetization strategies.

In his new book, Sell - the first book on the subject by an Indian practitioner of business - best-selling author and inspiration to generations of entrepreneurs Subroto Bagchi presents the concepts of selling and salesmanship from his unique perspective. Elaborating on the essential skills required to be a successful seller - whether of a product, a service, an idea, an organization or even personal skills - Bagchi crystallizes his on-the-ground knowledge about salesmanship through stories and anecdotes from his vast repertoire of experience.

How to daydream a full-length novel without an outline and write it fast with minimal revisions. ~~~ Raise your hand. How many of you wish to write a novel but dread outlining? How many books have you read that recommend outlining for better and faster writing? How many of your writer friends not only outline their books but have outlines and arcs for their series? If you’re like me, outlines give you the willies but you couldn’t follow one even if someone gave you one to write to. But you still want to write a novel and you believe you can. That’s great because I’m going to show ...

Want to write better blurbs? Blurb writing is the most misunderstood task we undertake. Herein, I'll dissect the principles at work behind awesome blurbs, examine the common mistakes, and detail some completed case studies. Once I've shown you the five steps to strengthening the book description, you can put what you've learned into play. Bonus: You'll find information on getting additional case studies and free or discounted blurb overhauls.

In an ultra-modern world where we are continually overstimulated, sometimes we may miss the subtle callings of our intuition that serve as natural guides for our lives. This book focuses on the premise that the craftsman’s path to Mastery is achievable today through intense focus, hard work, and following your intuition. This audiobook is recorded for individuals who are dedicated to excellence and who are yearning for a viable path to attain Mastery.

Protect Your Achilles Heel mirrors the immensely successful model created by Roberts in his two previous best sellers Leadership Secrets of Attila the Hun and Victory Secrets of Attila the Hun. In that series, Roberts applied Attila's cunning leadership secrets to the modern business world.

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value than another. They know that what you sell isn't a good fit, and they should head over to your competitor. But they usually don't know why they feel that way. They feel it, and that's good enough. This is where most companies miss the mark, deciding to throw all of their time, energy, and focus into conversion rate optimization to boost ...

When you start asking yourself the question of whether you can turn the seed of an idea into a thriving business, and you start looking at everything that’s required, it’s easy to become overwhelmed and feel like you’re in way over your head. It’s daunting when you look at it all at once, but you’ve stumbled upon a lit path–a clear, 6-step process to launching a successful business.

In 2020, engineering firm Velentium faced an unprecedented ask: partner with a small medical device company and a very large vehicle manufacturer to increase emergency ventilator production from hundreds per month to thousands per week—in just twenty-eight days.

A winning pitch is more than just data points and charts—it's a compelling story that captivates from start to finish. Yet, crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.

Rewritten during the 2020 pandemic with social distancing, his book is for anyone who wants or needs to make money with their crafts, regardless of their current financial situation or abilities. - Moms or dads, college students, retirees - anyone who needs a little extra money can benefit from this book.

An essential resource for current CEOs, leaders, and future leaders who realize a new cultural order is transforming what effective leadership is about, The Culturepreneur will help you and your organization reach new levels of performance - driving human, organizational, societal, and economic successes that exceed even your own expectations.

Passing Notes to Strangers pulls the best advice from business, writing, advertising, entrepreneurship, psychology, and pop culture. Clarify your communication, upgrade your methods, and improve your outcomes.