Creative Advertising

Internationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today. They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals.

This is an Excerpt from my book, Driving Book Sales, on how-to create a Year-round Promotional Calendar that will keep you in the buzz year-round. This mini- book also contains chapters on how-to and why authors should take the time to write a Business Plan with details on how-to do it. Additional Chapters, include chapters on Collateral Material and advertising and promotional signage to make your book a success. If you want to sell more books, already understand social media and real-world marketing, this book will help create goals, develop a sound strategy and create a plan for success!

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.

These days, virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business. Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra five per cent of sales growth, The Automatic Customer will be your secret weapon.

WALLET PHONE CASES ARE HOT! The monthly searches for the keyword “wallet phone case” has 30 000 searches/month on Etsy, even more than the keywords “wallet men” or “wallet women”. Why are wallet cases selling that much? Everyone has a phone and needs a case, right? t’s far more useful and convenient than the usual phone cases. You can store your cash and credit cards easily. People are looking for those wallet cases and you are going to help them by creating your own print on demand business selling YOUR custom designed wallet phone cases. I will also suggest a print on demand...

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.

In this insightful and practical guide, Rebecca Parcker skips the fluff and hands you the complete playbook to building a personal brand that will help you succeed as a social media influencer and help you chart your way to success in the age of social media.

This book is a simple, down to earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. Authored by Anthony Policci, the direct response copywriter and strategist often referred to as " the guru's secret weapon." He is former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant ...

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

1000 Ideas - One Mission: Better Marketing ✅ 1,000 unique, actionable marketing ideas—organized for quick access and instant inspiration. 🧠 Built for brainstorms—jumpstart creativity when you're stuck or need a fresh angle. 📱 Covers every channel—social media, email, events, content, branding, guerrilla, SEO, and more. 🔍 From micro to massive—ideas for small tweaks and big campaigns alike. 💡 No fluff, just fuel—real-world tactics you can implement immediately. 🌍 For all industries and audiences—adaptable concepts that scale with your brand. 🛠️ Perfect for ...

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.

Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an Agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways. In this latest book in the best selling Agile ...

Are you a book writer looking for simple-to-use manual to successfully publish your manuscript online, convert and store in cloud and make massive sales? Search no more! In this book, you'll discover 6 simple steps to digitize your book plus 15 best platform to sell your eBooks both downloadable and non-downloadable in all digital format, payoneer for Amazon setup, marketing and advertising strategies to generate income and reach wider audience. In our world of information technology and electronic media, digitization has proven to be the best option and method for conservation of libraries...