Creative Business Strategy

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.

Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do.

For any woman who has ever gone to work in the morning and thought "there must be more", branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

What if the most powerful business asset you’ll own isn’t your team, your technology, or even your intellectual property—but your prompts? In “Prompt to the Future,” Daniel Kim reveals how AI frameworks are fundamentally reshaping innovation and business. Through vivid personal experiences—from late-night epiphanies with AI-generated music to building Meteor, an AI-powered book creation platform—Kim demonstrates why we’re experiencing nothing less than “the end of innocence” in our relationship with technology. This isn’t another cautionary tale about AI replacing ...

Angela Marie Hutchinson has a fairly simple motto: dreams don't happen, dreams are made. Rather than admit defeat, Angela herself made her dreams of making a movie a reality by pushing forward despite each "no", "pass", and negative thought that came her way! Using her 12-step approach, those dreams you keep hearing "no" on - those plans that never seem to come to fruition - can finally be realized.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

Inside Leadership in Diversity and Inclusion, you’ll discover how a team brimming with different cultural backgrounds can create better innovation and ingenuity; the largest hurdles and how to overcome them; the true meaning behind the terms “microaggressions", “unconscious bias", “privilege", and “antiracism” and how these terms apply to your business, proven techniques that you can implement to bring about major change and inclusive leadership, and much more!

OKRs are about goals bigger than the next story, or even epic. They prioritise purpose and strategy over the ever looming, high maintenance backlogs we all know too well. OKRs are important to agile teams because they deal with the big things, they inspire forward thinking, encourage engage senior leaders, and help debug strategy. Acclaimed author Allan Kelly describes why you should use OKRs, how to write them successfully, how to set measurable KRs, execute against OKRs in an agile environment to deliver outcomes, and the pitfalls and problems to avoid so you can deliver your outcomes.

There is no lack of investment options in the current business world. However, all the prevalent investment options demand in-depth knowledge of the ins and outs of the investment options along with extensive expertise of the same. Contrary to all these options, investment in the stock market is less demanding and challenging in terms of knowledge and relevant expertise.

The process of creating a small business brand begins with assessing its strengths and goals. This workbook will take you through each phase of generating the assets needed to establish a presence and build awareness for a small business brand. This 10-lesson guide is for beginners who want to manufacture messages and professional identities as well as create a consistent vision for any branded media project.

Discover the Secrets to Fast-Track Book Writing and Beyond in 2024 Are you constantly stuck with the daunting question: "What should I write about?" Ever wondered how to swiftly go from a blank page to a book that speaks volumes about your expertise? In this groundbreaking guide, unlock the secrets to fast and efficient book creation and much more, setting a firm foundation for your success in 2024 and beyond. From understanding why books are still a potent tool in your arsenal to mastering the art of implementation, this book holds the key to unlocking a reservoir of potential that can ...

Despite the familiar limitations many User Experience teams face—budget and time constraints, lack of formal authority—UX practitioners are uniquely poised to provide strategic value to product organizations. This case study describes how we developed “Creative Bursts” to prove that our organization could look to its UX team for innovation leadership.

To create a link from now to the future, emerging leaders and managers need to create or fine-tune goals and strategies. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out a strategy. There are so many books and resources on strategy and strategic planning that you can wind up feeling confused and overwhelmed. However, this book is different. It’s written...