Creative Careers

From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his C. E. O. dream of Creating Extra • Ordinary life. The only thing he didn’t expect was that a minimum wage ice cream scooping job would lead him there. Presented with a chance to franchise his own Ben & Jerry’s, McBroom “scooped his way” to the top before co-founding his company, Primo Partners, in 2008. Within 15 years, he grew a single scoop shop from $200K per year to a vast enterprise that drives over $20 million annually.

The National Football League's current dominance has obscured how professional football got its start. In The League, John Eisenberg reveals that Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell took an immense risk by investing in the professional game. At that time, the sport barely registered on the national scene. The five owners succeeded only because at critical junctures in the 1920s, 1930s, and 1940s, each sacrificed the short-term success of his team for the longer-term good of the League.

When Marcus Whitney moved to Nashville in 2000, he was a college dropout with a one-year-old and a baby on the way. He waited tables and lived in a week-to-week efficiency hotel. From the outside, Marcus looked like the furthest thing from a budding entrepreneur. But inside, he knew entrepreneurship was his path to a better life. Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville’s new Major League Soccer team. Marcus walks you through his unlikely journey from waiting tables to building companies.

Two-time New York Times best-selling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset - their people. Change the Culture, Change the Game joins their classic book The Oz Principle and their recent best seller How Did That Happen? to complete the most comprehensive series ever written on workplace accountability.

Transform into the leader you want to become by helping others to maximize their potential in this new era. No matter what your organization looks like, Balanced Accountability offers a proven framework for getting these results.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

In a world of hustle culture and burnout, women don’t want to lean in, they want to lie down. Now more than ever, women are looking to leave the corporate grind to break out into their own entrepreneurial ventures in a way that feeds their life rather than consumes it. But they don’t know exactly where to start. Kathleen Griffith has been in these exact shoes. When she set out to launch her own business she found that the women’s business space was big on “go, girl” messages, but short on the gritty details of actually building a business.

All of us start out with the desire and the potential to live remarkable lives. But along the way something happens.... We start to accept mediocrity. But there is a way to live life on your own terms. And entrepreneur Peter Voogd wants to show you how....

There is a job that will arouse passion in you, and you'll never get bored of it. Oh yes, there is. It's fine if you are confused. We are here to eliminate all the troubles bothering you. We'll help you in moving out of this dark cave of the passionless life. This book that you've picked will add flavor to your mechanical life, and it will surely make you regret all the time that you have been wasting, circling job advertisements and waiting for hours for interviews. And, my friend, you'll soon realize that the job you want to find has yet to be created by you.

The human longing for respect and dignity is deep and pervasive. Yet, while resolving more than 300 workplace conflicts, author Anna Maravelas has met thousands of individuals struggling with tension and mistrust. Creating a Drama-Free Workplace contains strategies to avoid and reverse these troubling trends. Learn why trust and connectedness slip through our fingers despite our yearnings for workplaces that are grounded in collaboration and success.

Ready to find a new job but know that your resume is older than some of your relationships? Maybe you're trying to climb the ladder, but don't know how to put the right words on paper? What if you're just getting started (or re-started) and not sure how to even create a resume? Or you've got so much experience, you need help knowing what to cut to get it to a good size?These are all very real situations where a person who is ready to find a new job might not even get the chance because they don't have a great resume to catch the attention of the right 'eyes.' Learn the anatomy of a great ...

Are you passionate about cocktails and dream of turning that passion into a thriving business? 'Mixing Success' is your essential guide to launching, managing, and growing a mobile bartending business. Whether you're an experienced bartender or a novice looking to carve a niche in the events industry, this book provides a step-by-step roadmap to transform your skills into a successful enterprise. In today's world, mobile bartending offers a flexible, lucrative earning opportunity with the freedom to set your schedule and choose your clients.

In How Leaders Create Chaos, international leadership expert and consultant Sam Chand will empower you with the strategies you need to intentionally innovate, conquer chaos, and take your organization to the next level.

Hi, my name is Fiona Ferris and I have made it my life's work to become a 'chic success', the soft way. The feminine way. The easy and fun way. I love to make things happen, but I want it to be light and playful too. Life is too short to do anything unpleasant or difficult! If you too want to be 'a success story' but can't, honestly, really be bothered doing it the hard, boring, dry, way, this petite book is for you. In it I go through one-hundred of my favourite ways to motivate yourself, inspire great actions, and make your life fabulous and fun.

Are you ready to "make a dent in the universe"? As a creative, you no longer have to take a backseat. In fact, stepping up and embracing entrepreneurship is the fastest route to impact. But where do you start? And what sets the businesses that succeed apart? To find out, we asked the bright minds behind companies like Google X, Warby Parker, Facebook, O’Reilly Media, and more to share their startup wisdom.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

With all our best intentions and rich resources, why is it so hard to slow down, simplify, and care for ourselves? Why are we so afraid to let go? In A Year to Clear, leading space-clearing expert Stephanie Bennett Vogt takes you on a journey of self-discovery, letting go, and transformation. Each of the 365 lessons - organized into 52 week-long themes - offers daily inspiration designed to release stress and stuff in ways that lighten, enlighten, and last.

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.