Creative Careers

Faced with uncontrollable circumstances, from a change in market demand to a global pandemic, being self-employed can sometimes feel less like you're running the show, and more like the show is running you. But it doesn't need to be that way. Small business consultant, entrepreneur coach, and acclaimed portrait photographer Jeffrey Shaw - TEDx speaker and host of the popular The Self-Employed Life podcast - offers the essential manual on everything you need to be successful as a self-employed business owner.

In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Extraordinary organizations have extraordinary cultures. Fully engaged team members find personal meaning in their jobs—and in the company. Driven by a sense of purpose, they feel responsible, and accountable, for results. Personal development becomes the primary driver of organizational growth, leading to significant improvements in retention, quality, and profitability. In the wake of the Great Resignation, it’s more apparent than ever that an engaging culture is the ultimate competitive advantage.

Just as the sun rises in the east and sets in the west due to Earth’s rotation, there are natural laws your body follows. One law, discerned by traditional Asian medicine, can decide the health of your body, mind, and spirit. Water Up Fire Down by New York Times best-selling author Ilchi Lee reveals this golden rule of health.

Una visión integral del ecosistema emprendedor mexicano que arroje luz sobre sus complejidades e invite a reflexionar sobre el potencial inexplorado del emprendimiento mexicano y el papel vital que desempeña en el desarrollo del país.

This extraordinary work presents a series of simple, powerful tools that anyone can use to find a short, effortless route to success and fulfillment. You will discover tried-and-true techniques that deliver quick results. In fact, these shortcuts to success are so simple, accessible, and effective that you will quickly call them magical.

From Academy Award-winning producer Brian Grazer and acclaimed business journalist Charles Fishman comes a brilliantly entertaining peek into the weekly "curiosity conversations" that have inspired Grazer to create some of America's favorite and iconic movies and television shows - from 24 to A Beautiful Mind.

You're here because you're driven, and you know that deep down within you, there's a powerful force waiting to be unleashed. You're here for one reason: to manifest your reality using creative visualization (law of attraction). Imagine what it would be like behind the wheel of your dream car, the purr of the engine, the grip of the steering wheel in your hands. Picture the moment you swing open the door to your freshly acquired home, the rush of excitement flooding in. Feel the weight of a stunning ring on your finger, placed there by the love of your life.

How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something irreducible before our eyes, perhaps to be spotted or glimpsed by intuition, but unique each time it appears? Obsessed with these questions, renowned economist Tyler Cowen and venture capitalist and entrepreneur Daniel Gross set out to study the art and science of finding talent at the highest level: the people with the creativity, drive, and insight to transform an organization and make everyone around them better.

A remarkable debut by one of America's premier young reporters on financial corruption, American Kleptocracy offers the first explosive investigation into how the United States of America built the largest illicit offshore finance system the world has ever known.

This groundbreaking inspirational manifesto contains more than 30 hooks specially designed to captivate your class and 170 brainstorming questions that will skyrocket your creativity. Once you learn the Teach Like a Pirate system, you'll never look at your role as an educator the same again.

From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Crucial Influence (previously published as Influencer). Drawing on cases studies of remarkable leaders and the research of renowned behavioral scientists, this guide explains why people do what they do and how leaders can influence behavior to drive results. It all comes down to a powerful yet simple model—the Six Sources of Influence®.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre, and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

Publisher Robert Collier taught millions of people how to achieve more, attain more, and live more-all by tapping the incredible faculties of the human mind. His leading book, The Secret of the Ages, is now available as an audio program.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

James M. Sweeney is a serial entrepreneur who started multiple companies that sold for billions, changed healthcare in America, and saved countless lives. Today, he mentors startup founders and other professionals in the art of failing your way to success. In this book, he will show you how to reframe anxiety and uncertainty into excitement for new beginnings. You will also learn the timeless wisdom of holding three crucial traits in balance: vision, humility, and the no-quit gene.

Do It Scared, by popular blogger and podcast host Ruth Soukup, is the essential handbook for any woman who has ever felt like she is sitting on the sidelines of her own life and is finally ready to jump in, dream big, and go after her goals. Equal parts inspiration and tough love, Do It Scared combines easy-to-implement tips with the motivation to start making real changes that lead to big results.

Coping with transition can be hard at every stage of life, but it presents unique challenges as we come to the time of our lives when we are facing the end of full-on, full-time work. Changing Gear looks at why work is such an important part of a person's identity, and how challenging it can be when it's time to change gear, whether that's to explore a new path or take a step back from our careers entirely.