Creative Marketing

What you hold in your hands is the inside secrets that only a few practicing copywriters and marketers really know—for they have not bothered to study the great copywriters. David Ogilvy, one of the most successful advertising men in the history of advertising, said that no one should be in the business of advertising without reading Scientific Advertising by Claude Hopkins at least seven times. Scientific Advertising was a book published in 1927! Better yet, read A Century of Marketing Genius and get a wealth of marketing genius from David Ogilvy, Claude Hopkins, John E. Kennedy, John ...

It may seem that day trading is only for savvy investors who know the ins and outs of the marketplace—but it doesn’t have to be. All it takes is the right information and staying on top of the market. Day Trading 101 simplifies all the terms, strategies, and processes involved in day trading, helping even the novice investor find financial success. With information on recognizing trading patters, mastering trading options, keeping tabs on the market, establishing strategies to make the most profit, and understanding trading lingo, this guide can get you on track to becoming a smart investor.

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.

Unlock your potential and transform your expertise into a thriving online business with "Online Course Mastery: The Ultimate Guide to Creating and Marketing Profitable Online Courses." This indispensable resource is crafted for educators, innovators, and anyone eager to share their unique skills with the world.

Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review. This collection is the ideal start, or refresher, for creating more blue oceans.

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

Do you need traffic to your website or online product? It might surprise you, but did you know there are only 9 unique types of Internet Traffic? Five types are free and four types are paid. The 9 Mountain framework will simplify and organize how you approach getting traffic. it’s no secret e-commerce is a proven way to generate income, build a strong business, and a comfortable retirement. But without the ability to generate lots of your own traffic, you are at the mercy of Amazon, eBay or other larger marketplaces. That’s why for the first time ever, I’m sharing our 9 Mountains of ...

In The Digital Advantage: Small Business Rising, readers are invited to witness how ordinary entrepreneurs become extraordinary by embracing modern business technology. The journey begins with a small business owner facing overwhelming change but determined to thrive. As the story unfolds, readers discover how mapping the ever shifting tech landscape reveals surprising opportunities. The owner learns to choose only the tools that matter, avoiding costly distractions. With a digital brand voice, the business stands out in a crowded marketplace. Social media becomes a powerful ally, ...

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

Starting a digital marketing agency is a double-edged sword. You get started as a freelancer with no money. You build everything yourself through your blood, sweat, and tears. Then, you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison of clients who want constant meetings, phone calls, email requests, and they expect miracles.

Deep Dive Into The World Of NFTs Everything You Need to Know About NFTs All Your NFT Questions Answered What are NFTs & How Do They Work? When an iconic doge meme NFT sold for an unimaginable $4 million in June 2021, people all around the world stopped and took notice. This book is your one-stop-shop for all you need to know about "Non-Fungible Tokens," often known as NFTs. You'll learn what they are, how to benefit from them, and what expertise you'll need to get started selecting successful projects. Similarly, you'll discover what pitfalls to avoid and how to protect yourself from ...

Tom Kelley, author of The Art of Innovation and the general manager of IDEO, the world-famous design firm, illuminates the strategies IDEO used to beat the devil's advocate and drive creativity throughout the organization.

Brand Yourself Online in 30 Days: 5 C’s to Build Your Brand and Create Social Media Success Read this book for FREE with Kindle Unlimited! Are you struggling to build an online brand? Does social media success seem out of your reach? Are you frustrated about how to get people to notice you on social media? If you answered “YES” to any of these questions, this book is for you!! This is not a book of theories and jargon. It’s book that will show you practical ways to brand yourself on social media and create engagements that can turn into sales!! Here's some of what you'll learn in ...

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.