Creative Marketing

The how-to playbook for start-ups and established companies on a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose.

Author Jodi Hrbek, a seasoned Salesforce veteran with two decades of experience leading high-performing teams, offers insider tips, actionable strategies, and proven advice to elevate your Salesforce game. Filled with encouraging expertise, helpful career guidance, and bite-sized tactics you can implement immediately, this book will sharpen your ability to uncover business needs and deliver impactful Salesforce solutions.

Looking to create a successful and immersive escape room? Look no further than The Puzzle Master's Handbook, the ultimate guide to designing the perfect escape room experience. Dive deep into the history and evolution of escape rooms with Chapter 1, exploring the origins and growth of this exciting industry. Understanding the psychology behind puzzles and brain games is vital to creating an immersive experience, and Chapter 2 breaks down the key elements to keep in mind when designing your escape room. Chapter 3 provides a detailed breakdown of the six critical elements that every ...

Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.

Does the thought of creating, maintaining, and promoting a social media presence for your business or non-profit make you feel completely and utterly overwhelmed? Then this book is for you! It’s no secret that social media marketing is here to stay but learning how to create, maintain, and promote a powerful online presence can feel like a never-ending search for answers. In this easy to follow, step-by-step guide, Making Your Business A Social Media Superstar you will learn: • About the most common social media sites and platforms and which ones you need to be on. • Step-by-step ...

In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry.

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

Imagine having a large list of happy readers/listeners who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja. Newsletter Ninja is a comprehensive resource designed to teach you how to build and maintain a strongly engaged email list - one full of actual fans willing to pay for the books you write, rather than free-seekers who will forget your name and never open your emails.

In today's digital age, podcasting has become a popular and powerful tool for sharing ideas, building communities, and growing businesses. However, the thought of starting a podcast can be overwhelming for many people, especially if they're not tech-savvy or don't have prior experience in audio production. That's where this audiobook comes in. This audiobook will teach you everything you need to know to start your own podcast and make it a success.

If you are looking for a step by step guidance on how to create a website with Wordpress and start a profitable online business, you are in the right place! To create a Wordpress website from scratch can be challenging if you don't have any guidance to follow. Furthermore, most people try to start an online business will quit or fail because they do not stick to a proven blueprint packed with actionable tasks. In this book, Ming Jong Tey will walk you through step by step to create your website with Wordpress and the proven blueprint to start your online business! Each chapter contains ...

In today’s fast-paced financial world, mastering the art of day trading can open doors to financial independence and passive income. This comprehensive guide, designed for beginners, delves into the core strategies and tactics needed to successfully navigate the stock market, cryptocurrency, and options trading. The book covers essential trading tools, the importance of discipline, and the psychological aspects critical to becoming a successful trader.

Are you looking for a way to make more money? Are you looking for a way out of the nine-to-five rat race? Are you young and interested in starting an online business? Hmm...how did I know this about you? Because I’ve been there before! That is, until I found dropshipping. Dropshipping is an amazing way to make money online and give you the freedom that you’ve been looking for. This audiobook will teach you exactly how to start, build, and maintain a successful online dropshipping company, even if you have never started an online business before.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments.

Becoming a Rainmaker shows how to develop the mind-set of a Rainmaker, execute the high-impact activities of a Rainmaker, and master the affluent sales skills of a Rainmaker. If you have not become a Rainmaker and want to, this book is an invitation directed personally to you. If you are already a Rainmaker, congratulations. This book is a chance for you to fine-tune your Rainmaking skills. Be prepared, and you, too, will bring in 10 or more new affluent relationships over the next 12 months.

Are you ready for the changes in Consumer Behavior? Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or ...

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.